Yves Pigneur Books
Alexander Osterwalder is a co-founder of Strategyzer, an SaaS solution for business model generation. He offers online courses on creating innovative business models.
Yves Pigneur is a computer scientist from Belgium. He has taught management information systems at the University of Lausanne, the National University of Singapore and at HEC Montreal.
Osterwalder and Yves also co-authored Value Proposition Design and Business Model You.
© Alexander Osterwalder & Yves Pigneur: Business Model Generation copyright 2010, John Wiley & Sons Inc. Used by permission of John Wiley & Sons Inc. and shall not be made available to any unauthorized third parties.
Business Model Generation
What's Business Model Generation about?
Business Model Generation (2010) is a comprehensive guide to building innovative business models. From empathizing and connecting with customers to finding inspiration for products and learning from some of today’s most game-changing platforms, these blinks will help you kick-start your business thinking.
Who should read Business Model Generation?
- Aspiring entrepreneurs
- Business people seeking an introduction to business models
- Readers curious about the core elements of businesses
Value Proposition Design
What's Value Proposition Design about?
Value Proposition Design (2014) is a comprehensive guide to designing compelling products and services. Real value comes from empathizing with customers to find out what everyday jobs and tasks they need help with. However, coming up a product that helps customers complete these jobs and tasks is only the beginning.
Who should read Value Proposition Design?
- Aspiring or current entrepreneurs
- Anyone interested in innovation and value creation