The Worst Business Model in the World Book Summary - The Worst Business Model in the World Book explained in key points
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The Worst Business Model in the World summary

Danny Schuman

A New Kind of Guide for a New Kind of Entrepreneur

4.2 (44 ratings)
16 mins
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    The Worst Business Model in the World
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    Using the Us Doing Our Thing model makes entrepreneurship human and approachable.

    If you’ve ever spent a day in the office staring at the clock and just waiting for the day to be over, then you’ll know the value of earning money doing something you love.

    That’s where Us Doing Our Thing – UDOT, for short – comes in. It’s an entrepreneurship model that adds a little process to doing what you love and figuring out the rest along the way.

    UDOT entrepreneurs, or UDOTs, work for themselves rather than a boss. They focus on what they’re good at and what gets them excited.

    Sounds great, right? But there’s a catch: UDOTs aren’t very good at the logistical and technical side of things.

    That’s a problem, because success is partly built on these foundations. After all, no business is going to make it if it can’t get a website up and running or comply with existing laws and regulations.

    But UDOTs either don’t care or aren’t very good at that stuff. They like working things out on the fly.

    If that sounds familiar, these blinks are for you. Think of it as the business part of your business – the essentials that support the fun stuff.

    It may make the UDOT style of entrepreneurship sound like the worst business model possible. It might be chaotic, but it’s also rewarding.

    Granted, it doesn’t fit the common sense idea of what a business is – it’s not about planning and minimizing risk at every turn. Nor is it about making as much money as possible. What it is about is living in the moment, being flexible and experiencing your version of success.

    You have to make enough money to live well, of course, but as your parents probably taught you, money can’t buy happiness.

    Few things nurture the soul like freedom. That’s what UDOTs cherish above all else – the chance to seek out exciting new opportunities and never be bored.

    It may go hand-in-hand with project-based work and a degree of financial insecurity. But it’s worth it.

    The upsides? Well, they include working when and where you like, seeing more of your family and friends, pursuing your interests and turning down work you don’t care for.

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    What is The Worst Business Model in the World about?

    The Worst Business Model in the World (2018) takes a look at a business model that seems like a nightmare on paper but works like a dream in the real world. Traditionalists might call it anarchic but, as the go-getters putting it into practice know, there’s nothing wrong with a bit of creative chaos, especially if it helps you do more of what you love and less of what you hate.

    Best quote from The Worst Business Model in the World

    A positive story on its own may not win business, but it will win people.

    —Danny Schuman
    example alt text

    Who should read The Worst Business Model in the World?

    • Entrepreneurs or people thinking about becoming one
    • Start-up enthusiasts
    • Freelancers

    About the Author

    Danny Schuman is a writer and marketer who embarked on his path as a self-starting entrepreneur after realizing he wanted to spend more time being creative and less time battling bureaucracy. He founded Twist, a marketing-consultancy start-up, in 2009. Almost a decade later, the company is still going strong. When he’s not taking care of things there, you can find Schuman speaking about and running workshops on his insights at businesses, incubators, and co-working spaces.

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