Anticipate Book Summary - Anticipate Book explained in key points
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Anticipate summary

Rob-Jan de Jong

The Art of Leading By Looking Ahead

4.5 (34 ratings)
15 mins
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    Great vision consists of three elements, two of which are Logos and Pathos.

    We all know that a good leader is someone with vision – it’s something you hear all the time in business today. But the concept of vision in this context actually dates back to the ancient Greek philosopher Aristotle.

    In his book On Rhetoric, Aristotle identified three principles that are vital for a leader to have vision: logos, pathos and ethos. For a better understanding of how these principles come together, it’s important to take a closer look at the first two, starting with logos.

    You might have noticed that logos sounds a little like “logic,” and it’s for a reason. Logos refers to the ability to examine a situation and come up with a logical strategy to achieve positive outcomes in the future – something every good leader requires!

    We find a great display of logos in the vision of Sheikh Mohammed bin Rashid al-Maktoum, who was responsible for turning Dubai into a high-end tourism and finance hub. He arrived at his vision by analyzing Dubai’s situation. He recognized that its revenue relied on oil exports, a finite resource that clearly won’t last forever, and developed a strategy with the goal of long-term prosperity.

    Logos will help you construct your vision, but it alone won’t help you achieve it. Every leader needs his supporters, and that’s why logos needs pathos to work alongside it.

    Pathos describes the ability of a leader to win people over by appealing to their emotions.

    Take IKEA’s founder, Ingvar Kamprad. He portrayed his vision as a fight against unfairness, as only a wealthy few could afford stylish, functional and well-designed furniture. Through the slogan “You do a little, we do a little and together we save a lot,” IKEA also promotes togetherness. In this way, IKEA turned their vision into a noble cause, garnering the support that makes them a household name today!

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    What is Anticipate about?

    Anticipate (2015) reveals what it takes to become a visionary leader. From Aristotle’s three pillars of leadership to practices and mindsets that strengthen your leadership abilities, these blinks show that having a vision isn’t something you’re born with – it’s something you work at.

    Best quote from Anticipate

    Life is what happens to you while you are busy making other plans. - John Lennon

    —Rob-Jan de Jong
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    Who should read Anticipate?

    • Ambitious types who want to know what it takes to be a visionary leader
    • Those in influential positions hoping to brush up on their leadership skills

    About the Author

    Rob-Jan de Jong is a consultant, educator and speaker in leadership development. His clients include TotalOil, ING, Phillips and other organizations and business schools worldwide. Anticipate marks his debut as an author.

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