Anticipate Book Summary - Anticipate Book explained in key points
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Anticipate summary

Rob-Jan de Jong

The Art of Leading By Looking Ahead

4.4 (37 ratings)
15 mins

Brief summary

'Anticipate' by Rob-Jan de Jong is a practical guide that provides insights into creating a mindset to anticipate future trends, seize opportunities, and manage uncertainties with clarity and confidence.

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    Great vision consists of three elements, two of which are Logos and Pathos.

    We all know that a good leader is someone with vision – it’s something you hear all the time in business today. But the concept of vision in this context actually dates back to the ancient Greek philosopher Aristotle.

    In his book On Rhetoric, Aristotle identified three principles that are vital for a leader to have vision: logos, pathos and ethos. For a better understanding of how these principles come together, it’s important to take a closer look at the first two, starting with logos.

    You might have noticed that logos sounds a little like “logic,” and it’s for a reason. Logos refers to the ability to examine a situation and come up with a logical strategy to achieve positive outcomes in the future – something every good leader requires!

    We find a great display of logos in the vision of Sheikh Mohammed bin Rashid al-Maktoum, who was responsible for turning Dubai into a high-end tourism and finance hub. He arrived at his vision by analyzing Dubai’s situation. He recognized that its revenue relied on oil exports, a finite resource that clearly won’t last forever, and developed a strategy with the goal of long-term prosperity.

    Logos will help you construct your vision, but it alone won’t help you achieve it. Every leader needs his supporters, and that’s why logos needs pathos to work alongside it.

    Pathos describes the ability of a leader to win people over by appealing to their emotions.

    Take IKEA’s founder, Ingvar Kamprad. He portrayed his vision as a fight against unfairness, as only a wealthy few could afford stylish, functional and well-designed furniture. Through the slogan “You do a little, we do a little and together we save a lot,” IKEA also promotes togetherness. In this way, IKEA turned their vision into a noble cause, garnering the support that makes them a household name today!

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    What is Anticipate about?

    Anticipate (2015) reveals what it takes to become a visionary leader. From Aristotle’s three pillars of leadership to practices and mindsets that strengthen your leadership abilities, these blinks show that having a vision isn’t something you’re born with – it’s something you work at.

    Anticipate Review

    Anticipate (2015) by Rob-Jan de Jong is a thought-provoking book that explores how to develop the mindset required to thrive in an uncertain future. Here are three reasons why this book is worth reading:

    • It offers strategies and techniques to help individuals and organizations adapt to change and leverage uncertainty as an opportunity.
    • By drawing on real-world examples, the book brings abstract concepts to life, making it highly relatable and practical.
    • Through its insightful analysis, the book challenges traditional thinking and provides fresh perspectives on how to navigate uncertainty, making it far from boring.

    Best quote from Anticipate

    Life is what happens to you while you are busy making other plans. - John Lennon

    —Rob-Jan de Jong
    example alt text

    Who should read Anticipate?

    • Ambitious types who want to know what it takes to be a visionary leader
    • Those in influential positions hoping to brush up on their leadership skills

    About the Author

    Rob-Jan de Jong is a consultant, educator and speaker in leadership development. His clients include TotalOil, ING, Phillips and other organizations and business schools worldwide. Anticipate marks his debut as an author.

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    Anticipate FAQs 

    What is the main message of Anticipate?

    The main message of Anticipate is to develop foresight and adaptability in order to thrive in an unpredictable world.

    How long does it take to read Anticipate?

    The reading time for Anticipate varies depending on the reader's speed. However, the Blinkist summary can be read in just 15 minutes.

    Is Anticipate a good book? Is it worth reading?

    Anticipate is worth reading as it provides valuable insights on navigating uncertainty and making informed decisions.

    Who is the author of Anticipate?

    The author of Anticipate is Rob-Jan de Jong.

    What to read after Anticipate?

    If you're wondering what to read next after Anticipate, here are some recommendations we suggest:
    • Adaptability by Max McKeown
    • The Prepared Leader by Erika H. James and Lynn Perry Wooten
    • The Leadership Challenge by James Kouzes and Barry Posner
    • Remote Work Revolution by Tsedal Neeley
    • The Lean Startup by Eric Ries
    • Move Fast and Break Things by Jonathan Taplin
    • The Leader's Guide to Unconscious Bias by Pamela Fuller & Mark Murphy with Anne Chow
    • Leadership Is an Art by Max De Pree
    • Self-Compassion by Kristin Neff
    • Blitzscaling by Reid Hoffman and Chris Yeh