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Blink 3 of 8 - The 5 AM Club
by Robin Sharma
Listen to the Intro
The Creator Mindset summary
Nir Bashan
92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability
25 mins
Brief summary
The Creator Mindset by Nir Bashan reveals how everyone can develop creative habits and an innovator’s mindset. With this, one can approach work challenges with positive energy, creativity and innovation.
Table of Contents
The Creator Mindset
Summary of 7 key ideas
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Key idea 1 of 7
Creativity is an essential ingredient for any successful business.
Believe it or not, Steve Jobs was once kicked out of Apple by the board of directors because they believed they could run the company better than he could. As a result, there was a time in the company’s history when it wasn’t doing so hot.
The new leadership decided to put creativity on the back burner in favor of more analytical objectives. In practice that meant they cut funding to research and development, shelved promising new tech, and put all their effort into cutting costs and maximizing profit margins. This strategy worked for a time, but without any major updates to its products, the company eventually began to falter.
Soon enough, Apple was on the brink of bankruptcy; as a last resort, the board brought back Steve Jobs. Once again in control of Apple, Jobs came up with a creative solution to save the company – a solution that shocked everyone.
The key message here is: Creativity is an essential ingredient for any successful business.
Jobs’s plan was to convince Apple’s largest competitor – Microsoft – to invest in Apple. The board of directors thought Jobs had lost his mind because Apple and Microsoft were in a fierce legal battle at the time. Yet, to their astonishment, Jobs successfully convinced Bill Gates to make a $150 million investment and save Apple from disaster.
A lack of creativity brought Apple to the brink of ruin, and it was a creative solution that saved it. This is a lesson that businesses today would do well to keep in mind.
Without creativity, a business will only ever be operating at half its potential. Creativity is what enables a business to adapt in a changing economy. Creativity is what drives innovation. And it’s creativity that gives a brand its unique and individual character.
Apple didn’t achieve such astounding success just because its directors were good at sticking to a budget. It got there because it was able to create fresh and innovative products time and time again, generating unique and joyful experiences for its users.
The truth is, you’ll never win consumers over with numbers and arguments. Spreadsheets have never given anyone that warm and fuzzy feeling inside. But creativity? That will always strike an emotional chord.
So long as you can offer a creative product – or offer a traditional product creatively – you will find an audience. And if you can find an audience, you’ll find your market and your niche as well. It’s that simple.
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What is The Creator Mindset about?
The Creator Mindset (2020) is a comprehensive guide to incorporating creativity into everything you do. Far from being something that only artists possess, creativity is in fact an essential ingredient in any successful career or business. Unfortunately, most of us squander our full creative potential by not realizing we have it to begin with. Get ready to unlock the latent creative talent that’ll give you and your business an edge over the competition.
The Creator Mindset Review
The Creator Mindset (2021) by Nir Bashan is a book that explores the mindset and strategies behind creativity and innovation. Here are three reasons why this book is definitely worth reading:
- It presents practical techniques and exercises that help unlock creativity, making it accessible and applicable to anyone.
- Through inspiring real-life stories of successful creators, the book showcases how the creator mindset can be applied to various industries and professions.
- With its emphasis on strategic thinking and problem-solving, the book challenges readers to think outside the box and find new perspectives.
Who should read The Creator Mindset?
- Professionals who want to improve their careers and businesses
- Leaders who want to inspire their employees to be more creative
- Anyone who wants to think and act more creatively
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The Creator Mindset FAQs
What is the main message of The Creator Mindset?
The main message of The Creator Mindset is to unleash your creative potential and develop a mindset of innovation and problem-solving.
How long does it take to read The Creator Mindset?
The reading time for The Creator Mindset varies, but it typically takes several hours. The Blinkist summary can be read in just 15 minutes.
Is The Creator Mindset a good book? Is it worth reading?
The Creator Mindset is a valuable read for anyone looking to unlock their creative abilities. It provides practical insights and actionable steps for fostering innovation.
Who is the author of The Creator Mindset?
The author of The Creator Mindset is Nir Bashan.