A New Way To Think Book Summary - A New Way To Think Book explained in key points
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A New Way To Think summary

Roger L. Martin

Your Guide to Superior Management Effectiveness

3.3 (28 ratings)
4 mins
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    A New Way To Think
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    One big idea: Put customers before shareholders.

    Welcome to this Big Idea Blink. Our editors have selected a thought-provoking insight from A New Way To Think that might change your perspective on corporate success. The idea we’d like to talk about this time is: Prioritize customer satisfaction over maximizing shareholder value. Surprised? Let’s dive deeper.

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    Key ideas in A New Way To Think

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    What is A New Way To Think about?

    A New Way To Think (2011) presents a paradigm shift, arguing that companies could achieve sustainable success and shareholder returns by prioritizing customer satisfaction over the traditional focus on maximizing shareholder value.

    A New Way To Think Review

    A New Way To Think (2010) explores the art of integrative thinking and offers a fresh perspective on problem-solving. Here’s why this book stands out:

    • Provides a novel approach to decision-making, encouraging readers to embrace tensions and contradictions to find creative solutions.
    • Challenges conventional thinking by emphasizing the importance of integrating opposites rather than choosing between them.
    • Empowers readers to enhance their problem-solving skills through thought-provoking exercises and practical strategies.

    Who should read A New Way To Think?

    • Business leaders
    • Shareholders
    • Customer experience advocates

    About the Author

    Roger L. Martin is a distinguished academic and business consultant. He is a professor emeritus and former dean at the University of Toronto's Rotman School of Management, recognized for his influential work on business strategy and design thinking.

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    A New Way To Think FAQs 

    What is the main message of A New Way To Think?

    The main message of A New Way To Think is to challenge traditional thoughts and embrace innovative perspectives.

    How long does it take to read A New Way To Think?

    Reading A New Way To Think takes a few hours, but the Blinkist summary can be finished quickly.

    Is A New Way To Think a good book? Is it worth reading?

    A New Way To Think is worth reading for its fresh insights and practical approach to solving complex problems.

    Who is the author of A New Way To Think?

    The author of A New Way To Think is Roger L. Martin.

    What to read after A New Way To Think?

    If you're wondering what to read next after A New Way To Think, here are some recommendations we suggest:
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    • Make Your Mark by Jocelyn K. Glei
    • The First Rule of Mastery by Michael Gervais
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    • The Maniac by Benjamín Labatut
    • Cognitive Behavioral Therapy by Olivia Telford