A New Way To Think Book Summary - A New Way To Think Book explained in key points
Listen to the Intro
00:00

A New Way To Think summary

Roger L. Martin

Your Guide to Superior Management Effectiveness

3.3 (28 ratings)
4 mins
Table of Contents

    A New Way To Think
    Summary of 2 key ideas

    Audio & text in the Blinkist app
    Key idea 1 of 2

    One big idea: Put customers before shareholders.

    Welcome to this Big Idea Blink. Our editors have selected a thought-provoking insight from A New Way To Think that might change your perspective on corporate success. The idea we’d like to talk about this time is: Prioritize customer satisfaction over maximizing shareholder value. Surprised? Let’s dive deeper.

    Want to see all full key ideas from A New Way To Think?

    Key ideas in A New Way To Think

    More knowledge in less time
    Read or listen
    Read or listen
    Get the key ideas from nonfiction bestsellers in minutes, not hours.
    Find your next read
    Find your next read
    Get book lists curated by experts and personalized recommendations.
    Shortcasts
    Shortcasts New
    We’ve teamed up with podcast creators to bring you key insights from podcasts.

    What is A New Way To Think about?

    A New Way To Think (2011) presents a paradigm shift, arguing that companies could achieve sustainable success and shareholder returns by prioritizing customer satisfaction over the traditional focus on maximizing shareholder value.

    A New Way To Think Review

    A New Way To Think (2010) explores the art of integrative thinking and offers a fresh perspective on problem-solving. Here’s why this book stands out:

    • Provides a novel approach to decision-making, encouraging readers to embrace tensions and contradictions to find creative solutions.
    • Challenges conventional thinking by emphasizing the importance of integrating opposites rather than choosing between them.
    • Empowers readers to enhance their problem-solving skills through thought-provoking exercises and practical strategies.

    Who should read A New Way To Think?

    • Business leaders
    • Shareholders
    • Customer experience advocates

    About the Author

    Roger L. Martin is a distinguished academic and business consultant. He is a professor emeritus and former dean at the University of Toronto's Rotman School of Management, recognized for his influential work on business strategy and design thinking.

    Categories with A New Way To Think

    Book summaries like A New Way To Think

    People ❤️ Blinkist 
    Sven O.

    It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.

    Thi Viet Quynh N.

    Great app. Good selection of book summaries you can read or listen to while commuting. Instead of scrolling through your social media news feed, this is a much better way to spend your spare time in my opinion.

    Jonathan A.

    Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.

    Renee D.

    Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.

    People also liked these summaries

    4.7 Stars
    Average ratings on iOS and Google Play
    30 Million
    Downloads on all platforms
    10+ years
    Experience igniting personal growth
    Powerful ideas from top nonfiction

    Try Blinkist to get the key ideas from 7,000+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.

    Start your free trial

    A New Way To Think FAQs 

    What is the main message of A New Way To Think?

    The main message of A New Way To Think is to challenge traditional thoughts and embrace innovative perspectives.

    How long does it take to read A New Way To Think?

    Reading A New Way To Think takes a few hours, but the Blinkist summary can be finished quickly.

    Is A New Way To Think a good book? Is it worth reading?

    A New Way To Think is worth reading for its fresh insights and practical approach to solving complex problems.

    Who is the author of A New Way To Think?

    The author of A New Way To Think is Roger L. Martin.

    What to read after A New Way To Think?

    If you're wondering what to read next after A New Way To Think, here are some recommendations we suggest:
    • Mindstuck by Michael McQueen
    • Competing in the New World of Work by Keith Ferrazzi
    • The Conscious Mind by David J. Chalmers
    • Power And Prediction by Ajay Agrawal
    • The Seven Circles by Chelsey Luger & Thosh Collins
    • Make Your Mark by Jocelyn K. Glei
    • The First Rule of Mastery by Michael Gervais
    • All-in On AI by Tom Davenport & Nitin Mittal
    • The Maniac by Benjamín Labatut
    • Cognitive Behavioral Therapy by Olivia Telford