Word of Mouth Marketing Book Summary - Word of Mouth Marketing Book explained in key points
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Word of Mouth Marketing summary

Andy Sernovitz

How Smart Companies Get People Talking

Brief summary

'Word of Mouth Marketing' by Andy Sernovitz gives readers practical tips on how to encourage customers to spread positive, authentic word of mouth about their business. It emphasizes building relationships and providing exceptional experiences to drive organic growth.

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    Word of Mouth Marketing
    Summary of 12 key ideas

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    Key idea 1 of 12

    The internet means consumers have a powerful say in the image of a product.

    Do you remember what marketing was like before the internet?

    In those days companies were able to meticulously craft an image of their brand and products through careful advertising and marketing. What an individual thought of your product was quite irrelevant, as even if they didn’t like it, they had no way of telling others about it. In short, the image the company crafted would endure.

    These days, however, are coming to an end, as the emergence of digital media like the internet have shifted more power toward consumers.

    Nowadays consumers worldwide can voice their opinions on a company and its products on, for example, personal blogs and social media. Countless other consumers will see those reviews, and this will greatly affect the image of the company in their eyes.

    One driver of this shift is that the media that people follow have changed: many now prefer blogs and online communities over traditional newspapers, which means that online reviews can attract more viewers than advertisements in traditional media.

    This makes it impossible to control the image of a product. No matter how flawless the image a company has crafted, one simple internet search can show what people really think of it.

    The power of individual consumers’ opinions is further emphasized by the fact that customer reviews are seen as more trustworthy than traditional advertisements. This is because consumers know that they all share basically the same requirements for the product, so they know the reviews are relevant for them.

    This can be seen in the fact that, for example, an advertisement for a shampoo which claims it gets rid of dandruff 100 percent of the time is still seen as less trustworthy than online reviews stating that the customer was satisfied with the product.

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    Key ideas in Word of Mouth Marketing

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    What is Word of Mouth Marketing about?

    These blinks explain how generating positive word of mouth has become such a powerful marketing tool that it’s even more effective than traditional advertising placements like television. Through examples and clear guidelines, the following blinks describe exactly how you can facilitate positive word of mouth for your products.

    Word of Mouth Marketing Review

    Word of Mouth Marketing by Andy Sernovitz (2012) is a book that delves into the power of generating word-of-mouth buzz for your business. Here's why this book is worth reading:

    • It offers practical strategies that can be implemented immediately, helping businesses utilize the power of word-of-mouth marketing effectively.
    • Backed by research and real-life examples, the book provides valuable insights into the psychology behind word-of-mouth marketing and how it works.
    • With its engaging storytelling and actionable advice, this book manages to make the topic of marketing interesting and even enjoyable.

    Best quote from Word of Mouth Marketing

    An unhappy customer tells five people.

    —Andy Sernovitz
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    Who should read Word of Mouth Marketing?

    • Entrepreneurs who want to create buzz around their product or service
    • Anyone who works in or is interested in marketing

    About the Author

    Andy Sernovitz is a lecturer and serial entrepreneur specializing in word-of-mouth marketing. He started the Word of Mouth Marketing Association and runs SocialMedia.org and WordofMouth.org.

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    Word of Mouth Marketing FAQs 

    What is the main message of Word of Mouth Marketing?

    The main message of Word of Mouth Marketing is the power and effectiveness of word-of-mouth advertising in growing a business.

    How long does it take to read Word of Mouth Marketing?

    The reading time for Word of Mouth Marketing varies depending on the reader's speed. However, the Blinkist summary can be read in just 15 minutes.

    Is Word of Mouth Marketing a good book? Is it worth reading?

    Word of Mouth Marketing is a valuable read for anyone looking to maximize their marketing efforts. It provides practical strategies and actionable insights.

    Who is the author of Word of Mouth Marketing?

    The author of Word of Mouth Marketing is Andy Sernovitz.