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Hit Makers

The Science of Popularity in an Age of Distraction

By Derek Thompson
15-minute read
Audio available
Hit Makers: The Science of Popularity in an Age of Distraction by Derek Thompson

Hit Makers (2017) looks into the cultural phenomena of popularity and fashion, as well as the science behind them. These blinks offer an up-close examination of why some products, songs and works of art take off, while others fade into the past.

This is a Blinkist staff pick

“I studied literature and art and am fascinated by pop culture phenomena. Reading about the mechanisms and psychology behind what we call 'hits' was a pleasure for me.”

– Laura, Publishing Manager at Blinkist

  • Marketers, advertisers and business people everywhere
  • Pop culture nerds
  • Artists, producers and agents

Derek Thompson is a senior editor at the Atlantic, where he focuses on media- and economics-related topics. He is a regular voice on radio, appears often on television and was named in Forbes’ “30 Under 30" list. Hit Makers is his first book.

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