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Facebook Marketing summary
Greg Brooks
A Step-By-Step Guide to Guaranteed Results
14 mins
Brief summary
Facebook Marketing by Greg Brooks is a comprehensive guide to creating and executing effective Facebook marketing campaigns. This book is designed for professionals and beginners looking to expand their social media skills and reach a wider audience.
Table of Contents
Facebook Marketing
Summary of 6 key ideas
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Key idea 1 of 6
Facebook is an unparalleled marketing opportunity – so use it!
Although Facebook has become a ubiquitous way to share vacation photos and connect with far-flung friends, it’s not just a social network. As you may have guessed from seeing ads pop up in your newsfeed, it’s also a powerful marketing platform – and your company should take advantage of it.
To that end, here are a few eye-opening reasons to seize this opportunity: First, there are over 1.2 billion active accounts, which means you can reach a whole lot of people through just one channel.
Additionally, Facebook offers unparalleled targeting capabilities, allowing you to get really specific about who sees your ads.
For example, a car dealership could specifically target local males between the ages of 35 and 45 who earned more than $125,000 per year and had an interest in high-performance automobiles. The specificity ensures your ads only get served to potential customers.
And here’s the final reason to consider advertising on Facebook: it’s cheap. Generally speaking, Facebook offers low costs per click (CPC) – the price you pay when a potential customer clicks on your ad. For most Facebook ad campaigns, the CPC is under ten cents, making this a ridiculously cheap and effective option compared to other advertising channels.
And yet, many companies still aren’t advertising on Facebook. Why not? Well, although there are many different excuses, here’s a common one: “Since I never click on the ads myself, I don’t believe they actually work.”
Well, guess what? As a marketer, you need to change your perspective: It’s not about you, it’s about your customer! And all the evidence suggests that oodles of people are clicking on Facebook ads. How else can you explain the fact that, in 2013, Facebook earned $7 billion from advertising sales alone? Those billions of dollars represent a cornucopia of clicking…
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What is Facebook Marketing about?
Facebook Marketing (2014) is a comprehensive guide of the topic, covering both the basics like creating simple ads, and advanced power-user techniques like building custom audiences.
Facebook Marketing Review
Facebook Marketing (2021) by Greg Brooks is a comprehensive guide to effectively promoting your brand on the world's largest social media platform. Here's why this book is worth reading:
- With clear, actionable strategies, it helps readers navigate the complexities of Facebook's advertising algorithms and maximize their marketing efforts.
- The book offers valuable insights into targeting specific audiences and creating compelling content that resonates with them, ensuring higher engagement and conversion rates.
- By sharing real-life case studies and success stories, the book highlights the power of Facebook marketing and inspires readers to implement proven tactics for their own businesses.
Best quote from Facebook Marketing
Moral of the story: Advertise on Facebook for any of the reasons listed above. If you dont, youll just make the rest of us richer.
—Greg Brooks
Who should read Facebook Marketing?
- Anyone who works in online marketing
- Small business owners seeking profitable yet affordable advertising channels
- Anyone who wants to reach millions of potential customers
Categories with Facebook Marketing
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Facebook Marketing FAQs
What is the main message of Facebook Marketing?
The main message of Facebook Marketing is how to effectively use Facebook for business and marketing purposes.
How long does it take to read Facebook Marketing?
The reading time for Facebook Marketing varies depending on the reader's speed, but it typically takes several hours. The Blinkist summary can be read in just 15 minutes.
Is Facebook Marketing a good book? Is it worth reading?
Facebook Marketing is a valuable read for anyone looking to leverage Facebook for business. It provides practical strategies and insights to drive marketing success.
Who is the author of Facebook Marketing?
The author of Facebook Marketing is Greg Brooks.
What to read after Facebook Marketing?
If you're wondering what to read next after Facebook Marketing, here are some recommendations we suggest:
- Ultimate Guide to Local Business Marketing by Perry Marshall and Talor Zamir
- The New Rules of Marketing & PR by David Meerman Scott
- The Gen Z Frequency by Gregg L. Witt
- How to Talk to Anyone by Leil Lowndes
- Likeable Social Media by Dave Kerpen
- The Subtle Art of Not Giving a F*ck by Mark Manson
- The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick
- Stop Overthinking by Nick Trenton
- F#ck Content Marketing by Randy Frisch
- Of Grammatology by Jacques Derrida