The Gamification Revolution Book Summary - The Gamification Revolution Book explained in key points
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The Gamification Revolution summary

Gabe Zichermann and Joselin Linder

How Leaders Leverage Game Mechanics to Crush the Competition

4 (25 ratings)
17 mins

Brief summary

The Gamification Revolution by Gabe Zichermann and Joselin Linder explains how to use game-design thinking to engage customers and employees in innovative ways. It presents real-life examples of companies and organizations that have successfully harnessed the power of gamification to drive business results.

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    The Gamification Revolution
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    Games are more important than you think.

    What’s your favorite game? Is it a board game or a computer game? Have you ever stopped to think about how many games there are, and how often we play them?

    You’re probably familiar with games like chess or Angry Birds, but what about gamification games?

    Gamification means using games to get people together or solve problems. It’s widespread, and it can be very useful.

    The annual McDonald's Monopoly game is an example of gamification. Customers are rewarded with Monopoly pieces every time they buy food or drinks. To get more obscure pieces and complete a set, they have to order bigger meals or visit more branches.

    Gamification works by leveraging behavioral economics and design. Just think about all the situations where we collect points, where badges represent achievements, levels give us a rank, and leaderboards and scoreboards show how we compare with others.

    Then there are grand challenges, which aim to solve specific problems. They’re usually highly publicized and offer prizes to the winners. Sometimes they can lead to great discoveries or inventions. In fact, a grand challenge led to the establishment of our system of longitude in 1714.

    Gamification provides great opportunities for businesses and other organizations. It can even be critical for them.

    Games can help you invigorate your brand, engage with customers and raise profits – just like the McDonald’s Monopoly. They can also inspire innovation and creativity within your company.

    The main thing that makes games essential, however, is their ubiquity. A study by TNS Global found that over 60 percent of people in the Western world regularly play computer or video games. This is even more true for young people: about 70 percent of toddlers and young kids play them!

    So if you want to connect with people in our modern world, you’ve got to do it through means that you know will hook them in: games.

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    Key ideas in The Gamification Revolution

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    What is The Gamification Revolution about?

    The Gamification Revolution shows us why games are the answer to many of contemporary business’s major problems. From engaging customers in the age of social media, to inspiring employees to be more innovative, every business needs to add a little game play to its arsenal.

    The Gamification Revolution Review

    The Gamification Revolution (2013) is a book that explores the concept of gamification and its potential to revolutionize business and society. Here's why this book is worth reading:

    • It offers insightful case studies and examples from various industries, showcasing how gamification can enhance employee productivity and customer engagement.
    • Through practical strategies and tips, it empowers readers to apply gamification principles to their own organizations, driving innovation and growth.
    • The book presents a compelling argument for the power of gamification, demonstrating how it can motivate behavior change and create immersive experiences.

    Best quote from The Gamification Revolution

    Gamification presents the best tools humanity has ever invented to create and sustain engagement in people.

    —Gabe Zichermann and Joselin Linder
    example alt text

    Who should read The Gamification Revolution?

    • Managers and entrepreneurs
    • Anyone interested in consumer psychology
    • Anyone who wants to improve their business by turning it into a game

    About the Author

    Gabe Zichermann is the CEO of Gamification Co and Dopamine. He’s a leading figure in the gamification industry, and has written several successful books on business, including Gamification by Design.

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    The Gamification Revolution FAQs 

    What is the main message of The Gamification Revolution?

    Achieve success by using gamification to engage and motivate people.

    How long does it take to read The Gamification Revolution?

    The reading time for The Gamification Revolution depends on the reader's speed, but the Blinkist summary can be read in just 15 minutes.

    Is The Gamification Revolution a good book? Is it worth reading?

    The Gamification Revolution is worth reading for its insights on harnessing the power of games to transform industries and motivate people.

    Who is the author of The Gamification Revolution?

    The Gamification Revolution is authored by Gabe Zichermann and Joselin Linder.

    What to read after The Gamification Revolution?

    If you're wondering what to read next after The Gamification Revolution, here are some recommendations we suggest:
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    • Talking to Strangers by Malcolm Gladwell
    • The Six Disciplines of Strategic Thinking by Michael D. Watkins
    • Flow by Mihaly Csikszentmihalyi
    • Continuous Discovery Habits by Teresa Torres
    • AI for Business Leaders by Michael Ramsay
    • Games People Play by Eric Berne
    • The Science of Storytelling by Will Storr