Rocket Book Summary - Rocket Book explained in key points
Listen to the Intro

Rocket summary

Michael J. Silverstein, Dylan Bolden, Rune Jacobsen and Rohan Sajdeh

Eight Lessons to Secure Infinite Growth

4.2 (17 ratings)
13 mins

Brief summary

Rocket by Michael J. Silverstein, Dylan Bolden, Rune Jacobsen and Rohan Sajdeh is a business book that reveals the secrets of successful enterprise transformations, emphasizing the importance of speed, scale, and agility in today's fast-paced markets.

Table of Contents

    Summary of 6 key ideas

    Audio & text in the Blinkist app
    Key idea 1 of 6

    Sometimes you’ve got to tell consumers what they want.

    What do successful brands have in common?

    They know that consumers aren’t interested in abstract concepts like performance statistics and technical specifications; customers want to see and touch products that they can relate to in an instant. To accomplish this, brands need to create products that aren’t just innovative, but also intuitive.

    In fact, you can open your customers’ eyes to a new world by simply forming a new market. Just take the serial entrepreneur Les Wexner, who, in the 1980s, identified the huge gap between the luxury and budget markets for women’s undergarments.

    Wexner noticed that although women wanted to be sexy, they couldn’t do so without breaking the bank. It was this realization that led him to found Victoria’s Secret, a brand that endeavored to forge a new market for glamorous women’s underwear that was neither too cheap nor over-the-top luxurious.

    By forging a middle ground in the market, he enabled countless women to rediscover underwear as lingerie – and the business results were incredible.

    But even if you have a stellar brand and a lucrative market, you should never be satisfied; it’s essential to continually reappraise your market and reinvent your brand. For instance, when Victoria’s Secret’s annual revenue stabilized at $2 billion, Wexner went looking for ways to rebrand the company.

    His search led him to hire the authors, who conducted 100 interviews with young women to gather data on their relationships to the brand.

    The results?

    Most of the women were only wearing Victoria’s Secret products on the weekend and would rather sacrifice glamour for comfort during the week. So, armed with this information, Wexner developed models that were both sexy and comfortable. Helped along by this change, the company’s annual revenue is now over $8 billion!

    Want to see all full key ideas from Rocket?

    Key ideas in Rocket

    More knowledge in less time
    Read or listen
    Read or listen
    Get the key ideas from nonfiction bestsellers in minutes, not hours.
    Find your next read
    Find your next read
    Get book lists curated by experts and personalized recommendations.
    Shortcasts New
    We’ve teamed up with podcast creators to bring you key insights from podcasts.

    What is Rocket about?

    Rocket (2015) is an inside look at the success of brands like Starbucks and Victoria’s Secret, whose rapid rise had nothing to do with luck. These blinks share the proven science of brand building that propelled companies like these to such impressive growth and immense success.

    Rocket Review

    Rocket (2009) is an insightful exploration of the strategies and tactics behind successful digital startups. Here's why this book is worth reading:

    • Packed with real-world case studies, it provides a firsthand look at the challenges and triumphs of building a digital business.
    • Written by industry experts, the book offers valuable insights and practical advice for aspiring entrepreneurs in the fast-paced digital landscape.
    • With its accessible language and engaging narratives, Rocket sheds light on the exciting world of digital startups, making it an intriguing read from start to finish.

    Who should read Rocket?

    • Founders and CEOs looking to grow their small business or start-up
    • Young entrepreneurs
    • Brand developers and marketers

    About the Author

    Michael J. Silverstein, Dylan Bolden, Rune Jacobsen and Rohan Sajdeh are senior partners and managing directors at The Boston Consulting Group. Silverstein is the best-selling author of Trading Up, The $10 Trillion Prize, Women Want More and Treasure Hunt.

    Categories with Rocket

    Book summaries like Rocket

    People ❤️ Blinkist 
    Sven O.

    It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.

    Thi Viet Quynh N.

    Great app. Good selection of book summaries you can read or listen to while commuting. Instead of scrolling through your social media news feed, this is a much better way to spend your spare time in my opinion.

    Jonathan A.

    Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.

    Renee D.

    Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.

    People also liked these summaries

    4.7 Stars
    Average ratings on iOS and Google Play
    31 Million
    Downloads on all platforms
    10+ years
    Experience igniting personal growth
    Powerful ideas from top nonfiction

    Try Blinkist to get the key ideas from 7,000+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.

    Start your free trial

    Rocket FAQs 

    What is the main message of Rocket?

    The main message of Rocket is how companies can achieve hypergrowth by focusing on five key elements.

    How long does it take to read Rocket?

    The reading time for Rocket varies, but it typically takes several hours. The Blinkist summary can be read in just 15 minutes.

    Is Rocket a good book? Is it worth reading?

    Rocket is a must-read for anyone interested in scaling their business successfully. It offers valuable insights and practical strategies in a concise format.

    Who is the author of Rocket?

    The authors of Rocket are Michael J. Silverstein, Dylan Bolden, Rune Jacobsen, and Rohan Sajdeh.

    What to read after Rocket?

    If you're wondering what to read next after Rocket, here are some recommendations we suggest:
    • Think Like a Rocket Scientist by Ozan Varol
    • The Fifth Discipline by Peter M. Senge
    • The Grid by Matt Watkinson
    • The End of Jobs by Taylor Pearson
    • Fix This Next by Mike Michalowicz
    • Zero to One by Peter Thiel with Blake Masters
    • 12 Rules For Life by Jordan B. Peterson
    • Reinventing Organizations by Frederic Laloux
    • The Hard Thing About Hard Things by Ben Horowitz
    • Thinking in Systems by Donella H. Meadows