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Blink 3 of 8 - The 5 AM Club
by Robin Sharma
A Soccer Journey in Nine Tournaments
World Cup Fever delves into the cultural and social impact of the World Cup, exploring how this global sporting event transcends mere competition to unite nations, stir emotions, and create lasting memories for millions worldwide.
When journalist Simon Kuper arrived in the Netherlands in 1976, aged seven, he wasn’t moving to just any country. He was moving to football. In a nation of 14 million, one million people were registered at sporting clubs. Young Kuper and his brother promptly joined the Ajax Sportsman Combinatie. Of course they did.
The Dutch had just pioneered Totaalvoetbal – Total Football – under coach Rinus Michels and playmaker Johan Cruyff. The idea was radical: every outfield player could play every position, pressing high, switching fluidly, never standing still. The Brazilians – never shy with a nickname – called it the Clockwork Orange.
From the sofa, Kuper watched it all fall apart. In Buenos Aires in 1978, the Dutch – widely considered the best team in the world – had led calls to boycott a World Cup hosted by Argentina’s military junta. They went anyway, but without Cruyff, who had stayed home after a gunpoint kidnapping attempt on his family. They reached the final regardless. Then, in the dying seconds of normal time, with the score at 1–1, Rob Rensenbrink’s shot hit the post. Five centimetres different, he later said, and the Netherlands would have been world champions. Instead, Argentina won in extra time. It was Kuper’s first lesson in what the World Cup does to you: it builds hope, then finds the most excruciating way to destroy it.
Four years on, Kuper watched West Germany and France produce what many still consider the greatest match ever played. West German goalkeeper Harald Schumacher’s flying assault on French defender Patrick Battiston left the Frenchman unconscious, with cracked ribs and missing teeth. No foul was given. The match went to extra time, four more goals were scored, and then – for the very first time in World Cup history – penalties decided the winner. A new kind of agony had been invented.
Then came Mexico 1986, and one of the tournament’s great forgotten classics. The USSR against Belgium was a seven-goal thriller in which Igor Belanov – a Soviet striker so good he won the European Footballer of the Year award – still ended up on the losing side, going out 4–3 after extra time. It was the World Cup in miniature: individual brilliance offering no guarantees whatsoever.
The World Cup, Kuper was learning from his sofa, was where football’s joy and its injustice came together in the most concentrated form imaginable.
World Cup Fever (2026) traces the history of football’s greatest tournament, the World Cup. This four-yearly collision of athletic brilliance, geopolitical theatre and corporate excess is about so much more than football. Each tournament is a window onto the wider world: reunification, apartheid, revolution, authoritarianism, and the enduring human need for collective joy.
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Try Blinkist to get the key ideas from 7,500+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.
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Blink 3 of 8 - The 5 AM Club
by Robin Sharma