Decisive Book Summary - Decisive Book explained in key points
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Decisive summary

Chip and Dan Heath

How to Make Better Choices in Life and Work

4.5 (268 ratings)
22 mins

Brief summary

Decisive by Chip and Dan Heath is a guide to making better decisions. The authors offer four steps to decision-making that emphasize gathering diverse opinions, considering alternate options, and testing assumptions to reach more informed conclusions.

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    What is in it for me: making decisions is hard, let’s learn how to do it right.

    Making decisions is part of everything we do, and the better our choices, the better our lives, whether deciding between cappuccino or latte macchiato, or between two potential romantic partners.

    In Decisive, brothers Chip and Dan Heath explain how in many situations our decision-making isn’t ideal: we think too narrowly; we’re biased by previous choices, personal values and short-term emotions; and we’re overconfident about our decisions.

    The book also illustrates how making poor decisions — or not making decisions at all — can have dramatic effects, as can be seen in the example of Kodak, the once-leading manufacturer of photographic film.

    Kodak was aware that digital photography would likely usurp analog photography, as early as 1981. However, they remained indecisive about taking action. Eventually, by 2002, once sales of digital cameras surpassed those of analog ones, Kodak had been left behind.

    The book answers the questions:

    • What alternative choices do I have and how can I find them?
    • How can I avoid making a decision simply based on what I like?
    • How can I stop my temporary emotions from standing in the way of a wise decision?
    • How can I be ready for the good and bad results stemming from my choices?
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    Key ideas in Decisive

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    What is Decisive about?

    The book identifies the main issues that typically stand in the way of decision making: a narrow view on our problems, short-term emotions, and overconfidence when it comes to predicting the future. It gives knowledgeable insight into how our decisions are formed and how to avoid making bad ones.

    Decisive Review

    Decisive (2013) is a thought-provoking book that dives deep into the art of making better decisions in life and work. Here's why this book is worth reading:

    • Packed with practical strategies, it equips readers with the tools to overcome cognitive biases and make more informed choices.
    • Backed by extensive research and real-life examples, the book provides valuable insights into the decision-making process, making it both informative and relatable.
    • The authors' engaging storytelling keeps readers captivated, ensuring that even complex concepts are presented in an accessible and engaging manner.

    Who should read Decisive?

    • Anyone interested in the process of decision making
    • Anyone that has to make reliable decisions everyday
    • Anyone who is repeatedly revisiting past decisions

    About the Author

    Brothers Dan Heath (Senior Fellow at Duke University, supporting social entrepreneurs) and Chip Heath (Professor in the Graduate School of Business at Stanford University) are the authors of international bestsellers Switch and Made to Stick.

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    Decisive FAQs 

    What is the main message of Decisive?

    Decisive helps us overcome decision-making pitfalls and make better choices.

    How long does it take to read Decisive?

    The reading time for Decisive varies, but the Blinkist summary can be read in just 15 minutes.

    Is Decisive a good book? Is it worth reading?

    Decisive is worth reading for its practical strategies and insights into decision-making.

    Who is the author of Decisive?

    Chip and Dan Heath are the authors of Decisive.

    What to read after Decisive?

    If you're wondering what to read next after Decisive, here are some recommendations we suggest:
    • One Decision by Mike Bayer
    • Quit by Annie Duke
    • How to Decide by Annie Duke
    • Thinking in Bets by Annie Duke
    • Cognitive Behavioral Therapy by Olivia Telford
    • Influence by Robert B. Cialdini
    • Nudge by Richard H. Thaler and Cass R. Sunstein
    • Self-Help That Works by John C. Norcross et al.
    • Thinking, Fast and Slow by Daniel Kahneman
    • The Art of Positive Thinking by Elizabeth R. Brown