The age of the Internet has dawned, but very few companies seem to understand how profoundly it has changed the business landscape and what they must do to thrive. The most obvious exception? Google. What Would Google Do? endeavors to explain what strategic choices fuel the success of Google and other web 2.0 companies like Amazon.
Jeff Jarvis is an American journalist, academic and advocate for the Open Web. He has written for the San Francisco Examiner and the Guardian, and currently heads the new media program of City University of New York’s Graduate School of Journalism.
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