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What Would Google Do?

Reverse engineering the world's fastest growing company

By Jeff Jarvis
15-minute read
Audio available
What Would Google Do? by Jeff Jarvis

The age of the Internet has dawned, but very few companies seem to understand how profoundly it has changed the business landscape and what they must do to thrive. The most obvious exception? Google. What Would Google Do? endeavors to explain what strategic choices fuel the success of Google and other web 2.0 companies like Amazon.

  • Anyone who wants to learn the secrets to the success of Google and other web 2.0 companies
  • Anyone who wants to drive more traffic to their websites
  • Anyone who wants to emulate Google’s strategy in their own business

Jeff Jarvis is an American journalist, academic and advocate for the Open Web. He has written for the San Francisco Examiner and the Guardian, and currently heads the new media program of City University of New York’s Graduate School of Journalism.

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