Powerful ideas from top nonfiction
Try Blinkist to get the key ideas from 5,500+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.
Start your free trial
Blink 3 of 8 - The 5 AM Club
by Robin Sharma
Getting Real summary
Jason Fried and David Heinemeier Hansson
The Smarter, Faster, Easier Way to Build a Successful Web Application
Listen to the first key idea
Key idea 1 of 8
4.4 (34 ratings)
18 mins
8 key ideas
Audio & text
What is Getting Real about?
Getting Real (2011) offers a comprehensive breakdown of the challenges facing entrepreneurs in the market for web applications. These blinks are full of hard facts and solid advice about what to do and not to do when starting your new app business.
About the Author
Jason Fried is a co-founder of 37signals, a web development company.
David Heinemeier Hansson is a partner at 37signals and the creator of the Ruby on Rails programming framework.
Table of Contents
Key idea 1 of 8
Early entrepreneurs should build apps that speak to a demographic they know best: themselves.
Has anyone ever told you that when starting a business, a surefire strategy is to identify the most competitive company in your industry and copy it? Well, this strategy is dead wrong.
Instead of trying to mimic successful companies, do the opposite: underdo your competitors. Committing yourself to perpetually trying to one-up the competition is a dead end. What’s more, such strategies often result in the creation of overly complicated, poorly working products.
That’s why the better idea is to do less. For instance, if your competitor makes a product that offers ten features, you should create one with just five features. By selling a product with fewer options, you’ll position yourself as the company with the simple, quality choice – and leave the complicated projects to the people with the established resources to take them on.
But how can you tell which features of your new product are the essential ones?
Simply build a product you personally would want, as you can be sure that others will want it, too. That’s because people who are like you probably share problems similar to your own. So, by making something that solves your own issues, you become your own target audience – which means saving time and money on surveys and customer feedback.
Take Basecamp, the author’s first web application. His web design company was in need of a communication tool for keeping in touch with clients and following up on projects. Since he couldn’t find a good option in the market, he just made his own!
And guess what? Basecamp was an instant hit.
But remember, when building your own product to your own specifications, it’s essential to avoid seeking external funding to do so. If you line up a bunch of investors, you’ll soon be answering to their specific demands for involved market research and a competitive product.
At least at first, it’s smarter to begin with whatever cash you have in hand and remain your own boss.
Want to see all full key ideas from Getting Real?
Key ideas in Getting Real
More knowledge in less time
Read or listen
Get the key ideas from nonfiction bestsellers in minutes, not hours.
Find your next read
Get book lists curated by experts and personalized recommendations.
Shortcasts New
We’ve teamed up with podcast creators to bring you key insights from podcasts.
Who should read Getting Real
- Developers, programmers and marketers
- Entrepreneurs eager to develop a “big idea” app
- Managers looking for optimal ways to organize teams
Categories with Getting Real
Books like Getting Real
What our members say
Sven O.
It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.
Thi Viet Quynh N.
Great app. Good selection of book summaries you can read or listen to while commuting. Instead of scrolling through your social media news feed, this is a much better way to spend your spare time in my opinion.
Jonathan A.
Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.
Renee D.
Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.
Start growing with Blinkist now
25 Million
Downloads on all platforms
4.7 Stars
Average ratings on iOS and Google Play
91%
Of Blinkist members create a better reading habit*
*Based on survey data from Blinkist customers