Denise Lee Yohn Books
Denise Lee Yohn is a recognized brand expert, speaker and writer who specializes in teaching companies how to implement their brands on an operational level.
© Denise Lee Yohn: What Great Brands Do copyright 2014, John Wiley & Sons Inc. Used by permission of John Wiley & Sons Inc. and shall not be made available to any unauthorized third parties.
What Great Brands Do
What's What Great Brands Do about?
In What Great Brands Do, author Denise Lee Yohn draws on her over twenty-five years of experience in brand-building to demystify the branding process. You’ll discover the main principles that have made brands such as Nike, Apple and Starbucks such iconic household names.
Who should read What Great Brands Do?
- CEOs, executives and company founders
- Anyone interested in marketing or branding
Fusion
What's Fusion about?
Fusion (2018) advises businesses to bring together two corporate realms that are often regarded as separate: brand and culture. If fused into one, these two areas can create a new and powerful driving force in any business.
Who should read Fusion?
- Managers, business experts and consultants
- Branding and human-resources employees
- Leaders curious to know how strong culture can propel a business to new heights