Better and Faster Book Summary - Better and Faster Book explained in key points
Listen to the Intro

Better and Faster summary

Jeremy Gutsche

The Proven Path to Unstoppable Ideas

4.5 (53 ratings)
15 mins

Brief summary

Better and Faster by Jeremy Gutsche is a business book that teaches how to spot and capitalize on emerging trends, using case studies and unique frameworks. It shows how to think creatively and disruptively, and stay ahead of the competition.

Table of Contents

    Better and Faster
    Summary of 6 key ideas

    Audio & text in the Blinkist app
    Key idea 1 of 6

    Three “Farmer Traps” – complacency, repetition and overprotectiveness – stand in the way of success.

    Every business leader thinks they have what it takes to succeed. They’re smart enough to know what needs to be done and tenacious enough to overcome any obstacle that stands in their way.

    Nonetheless, failure in business is as common as dirt. And that’s because the people at the top – especially those in fast-changing industries – frequently fall into one of the three so-called farmer traps.

    Farmer trap #1 refers to complacency, which develops when people rest on the laurels earned from past successes.

    As an example, look at typewriter manufacturer Smith Corona, a former industry giant who became complacent and failed to adapt to the changing marketplace. In 1990, the company pulled out of a joint venture with computer giant Acer, because they believed their business was too strong to be vulnerable to market change. Three years later, Smith Corona declared bankruptcy; they’d been crushed by the emerging computer sector.

    Similarly, farmer trap #2 occurs when you repeat actions that brought success in the past and expect the same outcome in the present.

    Blockbuster Video is the perfect example of a business that crumbled because it fell into the Farmer Trap of repetition: in 2009, the franchise boasted 9,000 locations and 60,000 employees. But just a year later, Blockbuster declared bankruptcy: the company had failed to adapt to the streaming market, continuing to direct almost all their resources into franchising and physical media.

    Finally, farmer trap #3 describes a state of protectiveness. This occurs when companies set up barriers that protect the status quo and inhibit evolution.

    For instance, film manufacturer Kodak missed some wonderful opportunities because they were overly protective of their elite status in the analog film market. But that was a big mistake: the company’s unwillingness to invest resources into digital innovation led them to declare bankruptcy in 2012.

    Want to see all full key ideas from Better and Faster?

    Key ideas in Better and Faster

    More knowledge in less time
    Read or listen
    Read or listen
    Get the key ideas from nonfiction bestsellers in minutes, not hours.
    Find your next read
    Find your next read
    Get book lists curated by experts and personalized recommendations.
    Shortcasts New
    We’ve teamed up with podcast creators to bring you key insights from podcasts.

    What is Better and Faster about?

    Better and Faster (2015) outlines a specific set of tools and guidelines readers can use to outmaneuver their competition and attain success in the chaotic and unpredictable modern marketplace. Using countless real-life examples – both cautionary tales and inspiring success stories – Jeremy Gutsche lays out a path for finding opportunities and developing successful business ideas.

    Who should read Better and Faster?

    • Aspiring entrepreneurs
    • Business leaders
    • People trying to successfully navigate the modern business world

    About the Author

    Jeremy Gutsche, one of today’s most sought-after keynote speakers, is the CEO and founder of As an innovation expert, he developed a $1 billion portfolio for Capital One Bank and, by providing them with his savvy business insights, assisted over three hundred top brands, including Coca-Cola, Sony and IBM.

    Categories with Better and Faster

    Book summaries like Better and Faster

    People ❤️ Blinkist 
    Sven O.

    It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.

    Thi Viet Quynh N.

    Great app. Good selection of book summaries you can read or listen to while commuting. Instead of scrolling through your social media news feed, this is a much better way to spend your spare time in my opinion.

    Jonathan A.

    Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.

    Renee D.

    Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.

    People also liked these summaries

    4.7 Stars
    Average ratings on iOS and Google Play
    29 Million
    Downloads on all platforms
    10+ years
    Experience igniting personal growth
    Powerful ideas from top nonfiction

    Try Blinkist to get the key ideas from 7,000+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.

    Start your free trial