Ann Handley Books
Cited in Forbes as the most-influential woman in social media, Ann Handley is a columnist for Entrepreneur magazine and the chief content officer of MarketingProfs. She is also the co-author of the bestselling book, Content Rules.
© [Ann Handley: Everybody Writes] copyright [2014], John Wiley & Sons [Inc. or Ltd. as applicable] Used by permission of John Wiley & Sons [Inc. or Ltd. as applicable] and shall not be made available to any unauthorized third parties.
Everybody Writes
What's Everybody Writes about?
Everybody Writes (2014) gives you invaluable advice on how to create great content, from using correct grammar to crafting engaging posts, tweets and emails. With just a handful of simple rules, these blinks will help you gain a better understanding of how to use the right words to keep customers coming back for more.
Who should read Everybody Writes?
- Business executives who need to improve their written communication
- Marketing professionals responsible for content generation
- Project managers coordinating web design and content
Content Rules
What's Content Rules about?
Content Rules (2012) is a guide to content publishing that’ll help you implement effective and sustainable strategies. Regardless of whether you’re a social-media novice or a web-savvy pro, these blinks will guide you through the ins and outs of web-based content tools and social media sites, while offering plenty of helpful content tips along the way.
Who should read Content Rules?
- Business owners looking to integrate content publishing into their marketing strategy
- People hoping to harness the power of social media to reach huge groups
- Creative professionals in any media who want to complement their skills with a flair for sales and marketing