The Long View Book Summary - The Long View Book explained in key points
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The Long View summary

Brian Fetherstonhaugh

Career Strategies to Start Strong, Reach High, and Go Far

4.3 (134 ratings)
16 mins

Brief summary

"The Long View" by Brian Fetherstonhaugh is a guide for leaders on how to create sustained success for businesses by implementing a long-term strategy. It offers insight on how to shift the focus from short-term goals to long-term vision for lasting impact.

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    The Long View
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    Key idea 1 of 7

    Job expectations are changing, so we need to rethink how we build our careers.

    When you think of your dream job, what do you see? How important is it that your work is appreciated and rewarded? Do you want to be able to learn, have fun and grow as you go along?

    These are the kind of questions that The Futures Company asked in 2015 when they tried to get to the bottom of what Americans consider a fulfilling career today.

    What they found was that people want a combination of financial success and happiness.

    Their poll found that 70 percent of people will choose happiness over financial perks when making career decisions; at the same time, however, 86 percent chose money as the most important factor overall.

    This tells us that financial success is important, but ideally, this money won’t come at the expense of happiness or a healthy work-life balance.

    As a result, we are seeing an increase in flexible work schedules, with more part-time roles, as well as freelance jobs, work-from-home opportunities and job-sharing offers. All of these are now viable alternatives to the traditional nine-to-five job.

    So the question now becomes: how can I put together the right strategy to build a flexible, fulfilling and balanced career?

    The answer to this lies in taking all the aspects of your life into consideration and emerging with a path that allows you to be successful without sacrificing important things like family, friends and health.

    After all, as career and motivation experts like Dan Pink and Tom Rath point out, a happy work life directly translates into higher productivity, better health and increased satisfaction.

    In the blinks that follow, we’ll take a closer look at the tools we need to create a healthy work-life balance and still have a successful career.

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    Key ideas in The Long View

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    What is The Long View about?

    The Long View (2016) is a solid guide to building a lasting and meaningful career. Put yourself on the right path by assembling a useful skill set, developing a dynamite personal network and, most importantly, finding a good work-life balance. Work doesn’t have to be miserable and it’s not too late to find a career that can be both emotionally and financially rewarding.

    The Long View Review

    The Long View (2016) by Brian Fetherstonhaugh is a thought-provoking book that delves into the importance of taking a long-term perspective in both our personal and professional lives. Here's why this book is worth reading:

    • Through compelling case studies, the book illustrates how leaders who prioritize long-term thinking are more successful in navigating challenges and driving lasting change.
    • Backed by research and insights from successful individuals, the book offers practical strategies for cultivating a long-term mindset and making better decisions in an increasingly short-term world.
    • Fetherstonhaugh's down-to-earth and relatable writing style makes complex concepts accessible, ensuring that the book is engaging and definitely not boring.

    Best quote from The Long View

    The whole first stage – often up to 15 years – is a process of learning and discovery, of trial and error.

    —Brian Fetherstonhaugh
    example alt text

    Who should read The Long View?

    • Readers who want to plan for a prosperous future
    • Young and middle-aged professionals looking to take the next step in their career
    • Anyone approaching their retirement years

    About the Author

    Brian Fetherstonhaugh is CEO of OgilvyOne Worldwide, a successful marketing agency that has been helping big businesses since 1983. Over the years, he’s counseled and mentored thousands of people while giving lectures on career strategy at universities such as Yale, Harvard and Columbia.

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    The Long View FAQs 

    What is the main message of The Long View?

    The main message of The Long View is to prioritize long-term thinking and strategic planning for success.

    How long does it take to read The Long View?

    The reading time for The Long View varies. However, the Blinkist summary can be read in just 15 minutes.

    Is The Long View a good book? Is it worth reading?

    The Long View is worth reading as it provides valuable insights on long-term thinking and strategic planning for success.

    Who is the author of The Long View?

    The author of The Long View is Brian Fetherstonhaugh.

    What to read after The Long View?

    If you're wondering what to read next after The Long View, here are some recommendations we suggest:
    • Designing Your Work Life by Bill Burnett
    • The 10 Laws of Career Reinvention by Pamela Mitchell
    • Designing Your Life by Bill Burnett and Dave Evans
    • How to Find Fulfilling Work by Roman Krznaric
    • What Color Is Your Parachute? 2021 by Richard N. Bolles with Katharine Brooks
    • You Coach You by Helen Tupper and Sarah Ellis
    • Design Your Future by Dominick Quartuccio
    • Get Momentum by Jason W. Womack and Jodi Womack
    • The Squiggly Career by Helen Tupper and Sarah Ellis
    • The Art of Clear Thinking by Hasard Lee