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The Facebook Effect

The Real Inside Story of Mark Zuckerberg and the World’s Fastest-Growing Company

By David Kirkpatrick
16-minute read
The Facebook Effect: The Real Inside Story of Mark Zuckerberg and the World’s Fastest-Growing Company by David Kirkpatrick

The Facebook Effect reveals the inside story of social media site Facebook: its modest origins, its meteoric rise and its continued dominance in social networking. Author David Kirkpatrick shows how Facebook has not only changed how we communicate with each other, but also how we think about politics and the media – not to mention our attitudes toward privacy.

  • Anyone who wants to better understand the impact Facebook has had on society
  • Anyone curious about the evolution of the world’s largest social network
  • Anyone who is still not a member of Facebook and is interested in how it works

Journalist, author and conference organizer David Kirkpatrick is the developer of Fortune magazine’s Brainstorm Conference. His work has appeared in Fortune as well as in Forbes and Vanity Fair.

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