The Business Romantic Book Summary - The Business Romantic Book explained in key points
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The Business Romantic summary

Tim Leberecht

Give Everything, Quantify Nothing and Create Something Greater Than Yourself

4.1 (14 ratings)
13 mins
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    The Business Romantic
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    Millennials seek a sense of meaning from their jobs that most employers fail to provide.

    We live in a strange world. In an age where likes are currency, connecting with others and sharing our lives seems to be our number one priority. Yet we’re more distrustful than ever.

    More than half of the Millennial generation – those born between the early 1980s and the early 2000s – have shared photos of themselves online. This would seem to indicate a desire to reach out to other people, right? Why, then, do less than a fifth of Millennials say they trust others? This is a paradox that leaves us increasingly unhappy. How did we find ourselves here?

    Although social media platforms promise to connect us with others, they only serve to amplify our anxieties about social and economic status. There’s always going to be someone in your news feed who is making more money, traveling to more exciting places and, apparently, having more fun than you.

    Of course, we won’t stand for this! Many of us work harder and harder, chasing pay rises and promotions to assure ourselves that we’re just as successful as our Facebook friends. Unfortunately, this means we’re drifting further and further away from what we really need: true connection with others.

    But if we’re going to build authentic relationships with those around us, we don’t need to delete our Facebook accounts, leave our jobs and go off the grid. We can actually continue, more or less, the same activities. All we need is a change in mindset.

    Why not be a business romantic? Rather than working himself to the bone for financial reward, a business romantic looks for work that offers valuable experiences, and is happier because of this.

    Research by the Harvard Business Review reveals that employees who find meaning in their work are more likely to stay with their company, indicate higher job satisfaction and be more engaged. Unfortunately, business romantics are a rare breed.

    According to a 2013 Gallup poll conducted in 140 countries, only 13 percent of employees worldwide are fully involved in and enthusiastic about their jobs. Some 63 percent are “not engaged” and “lack motivation.” About 24 percent are “actively disengaged,” meaning that they are unhappy and unproductive, and subsequently spread negativity to coworkers.

    Companies would benefit enormously from turning their employees into business romantics. But how are they supposed to do that? Read on!

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    What is The Business Romantic about?

    The Business Romantic (2015) offers an alternative approach to doing business in which passion, not profit, matters most. These blinks guide you through the strategies that will bring authenticity and connection into your workplace.

    Who should read The Business Romantic?

    • Every manager seeking to retain the best talents of the Millennial generation
    • Business owners who want to make their companies romantic and attractive to clients

    About the Author

    Tim Leberecht is the chief marketing officer of NBBJ, a design and architecture firm that helps global players like Amazon, Boeing, Microsoft and Starbucks create meaningful brand experiences. His TED talk “Three Ways to (Usefully) Lose Control of Your Brand” has been viewed by a million people.

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