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The Business Romantic

Give Everything, Quantify Nothing and Create Something Greater Than Yourself

By Tim Leberecht
12-minute read
Audio available
The Business Romantic: Give Everything, Quantify Nothing and Create Something Greater Than Yourself by Tim Leberecht

The Business Romantic (2015) offers an alternative approach to doing business in which passion, not profit, matters most. These blinks guide you through the strategies that will bring authenticity and connection into your workplace.

  • Every manager seeking to retain the best talents of the Millennial generation
  • Business owners who want to make their companies romantic and attractive to clients

Tim Leberecht is the chief marketing officer of NBBJ, a design and architecture firm that helps global players like Amazon, Boeing, Microsoft and Starbucks create meaningful brand experiences. His TED talk “Three Ways to (Usefully) Lose Control of Your Brand” has been viewed by a million people.

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