Marketing 4.0 Book Summary - Marketing 4.0 Book explained in key points

Marketing 4.0 summary

Philip Kotler Herman Kartajaya

Brief summary

Marketing 4.0 by Philip Kotler and Hermawan Kartajaya is a guide to understanding and adapting to the new era of marketing, where digital and social media have transformed the way businesses engage with customers.

Give Feedback
Table of Contents

    Marketing 4.0
    Summary of key ideas

    Understanding the Evolution of Marketing

    In Marketing 4.0 by Philip Kotler and Hermawan Kartajaya, we are taken on a journey through the evolution of marketing. The authors begin by discussing the transition from traditional marketing (1.0) to digital marketing (2.0) and then to social media marketing (3.0). They emphasize that each stage has its unique characteristics and challenges, and that the shift to the next stage is driven by changes in consumer behavior and technological advancements.

    They argue that we are now in the era of Marketing 4.0, which is characterized by the integration of online and offline marketing strategies. In this stage, the focus is on creating a seamless customer experience across all touchpoints, both physical and digital. The authors stress that companies need to adapt to this new reality to remain competitive.

    The Connected Customer

    In the next part of Marketing 4.0, Kotler and Kartajaya delve into the concept of the 'connected customer'. They highlight that today's consumers are more empowered and connected than ever before, thanks to the proliferation of digital devices and social media. As a result, they have higher expectations and demand more personalized and engaging experiences from brands.

    The authors argue that successful marketing in the digital age requires a deep understanding of these connected customers. Companies need to leverage data and analytics to gain insights into customer behavior and preferences, and then use this information to tailor their marketing efforts accordingly.

    Building a Digital Marketing Strategy

    With the foundation laid, Marketing 4.0 moves on to discuss the key components of a successful digital marketing strategy. Kotler and Kartajaya emphasize the importance of content marketing, social media engagement, and mobile optimization. They also stress the need for a customer-centric approach, where the focus is on building long-term relationships rather than short-term transactions.

    Furthermore, the authors introduce the concept of 'omnichannel marketing', which involves creating a unified brand experience across all channels, be it online or offline. They argue that this approach is essential in a world where customers expect a seamless journey, regardless of how and where they interact with a brand.

    Embracing Marketing 4.0

    In the final section of the book, Kotler and Kartajaya provide practical guidance on how companies can embrace Marketing 4.0. They stress the need for a cultural shift within organizations, where everyone, from top management to frontline employees, is aligned with the customer-centric mindset.

    They also highlight the role of technology in enabling Marketing 4.0, discussing the importance of marketing automation, artificial intelligence, and other digital tools. However, they caution that technology alone is not enough; it needs to be complemented with human creativity and empathy to truly connect with customers.


    In conclusion, Marketing 4.0 by Philip Kotler and Hermawan Kartajaya provides a comprehensive overview of the current state of marketing and offers valuable insights into how companies can thrive in the digital age. By understanding the evolution of marketing, the connected customer, and the key components of a digital marketing strategy, businesses can adapt and succeed in this new era of marketing.

    Give Feedback
    How do we create content on this page?
    More knowledge in less time
    Read or listen
    Read or listen
    Get the key ideas from nonfiction bestsellers in minutes, not hours.
    Find your next read
    Find your next read
    Get book lists curated by experts and personalized recommendations.
    Shortcasts New
    We’ve teamed up with podcast creators to bring you key insights from podcasts.

    What is Marketing 4.0 about?

    Marketing 4.0 by Philip Kotler and Hermawan Kartajaya is a guide to navigating the modern marketing landscape. It explores the shift from traditional to digital marketing and provides insights into how businesses can adapt their strategies to engage with today's connected consumers. The book offers practical advice and case studies to help marketers thrive in the digital age.

    Marketing 4.0 Review

    Marketing 4.0 (2016) explores the new landscape of marketing in the digital age and provides valuable insights for businesses looking to thrive in this era. Here's why this book is a great read:

    • It offers a holistic perspective on marketing, integrating traditional and digital approaches to create effective strategies that connect with today's consumers.
    • The book explores the impact of technology and social media on consumer behavior, providing practical advice on how to leverage these platforms for business success.
    • With its data-driven approach, the book helps marketers make informed decisions by analyzing customer insights and trends, ensuring relevance and effectiveness in their campaigns.

    Who should read Marketing 4.0?

    • Marketing professionals who want to understand and adapt to the digital age
    • Entrepreneurs and business owners looking to leverage new marketing strategies
    • Students and academics studying marketing and consumer behavior

    About the Author

    Philip Kotler is a renowned marketing author and professor. He has written numerous influential books on marketing, including Marketing Management and Principles of Marketing. Kotler's work has had a significant impact on the field of marketing, and he is widely regarded as one of the foremost experts in the industry.

    Categories with Marketing 4.0

    People ❤️ Blinkist 
    Sven O.

    It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.

    Thi Viet Quynh N.

    Great app. Good selection of book summaries you can read or listen to while commuting. Instead of scrolling through your social media news feed, this is a much better way to spend your spare time in my opinion.

    Jonathan A.

    Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.

    Renee D.

    Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.

    4.7 Stars
    Average ratings on iOS and Google Play
    32 Million
    Downloads on all platforms
    10+ years
    Experience igniting personal growth
    Powerful ideas from top nonfiction

    Try Blinkist to get the key ideas from 7,500+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.

    Start your free trial

    Marketing 4.0 FAQs 

    What is the main message of Marketing 4.0?

    The main message of Marketing 4.0 is to embrace the digital age and combine technology with the power of human emotions to create successful marketing strategies.

    How long does it take to read Marketing 4.0?

    The reading time for Marketing 4.0 varies depending on the reader's speed. However, the Blinkist summary can be read in a few minutes.

    Is Marketing 4.0 a good book? Is it worth reading?

    Marketing 4.0 is a valuable read for marketers and business professionals. It offers actionable insights to adapt to the changing marketing landscape.

    Who is the author of Marketing 4.0?

    The authors of Marketing 4.0 are Philip Kotler and Hermawan Kartajaya.

    What to read after Marketing 4.0?

    If you're wondering what to read next after Marketing 4.0, here are some recommendations we suggest:
    • Made to Stick by Chip Heath and Dan Heath
    • Crossing the Chasm by Geoffrey A. Moore
    • The Tipping Point by Malcolm Gladwell
    • Selling the Invisible by Harry Beckwith
    • You Can Negotiate Anything by Herb Cohen
    • To Sell Is Human by Daniel H. Pink
    • Influence by Robert B. Cialdini
    • The $100 Startup by Chris Guillebeau
    • Manufacturing Consent by Edward S. Herman and Noam Chomsky
    • Switch by Chip Heath & Dan Heath