The best 34 Digital Marketing books

In today's digital age, effective marketing strategies are crucial for businesses of all sizes. Whether you're a seasoned marketer or just starting out, our comprehensive book list on digital marketing will equip you with the knowledge and tools you need for success.
From social media marketing to SEO and content creation, these handpicked titles cover the latest trends and proven strategies. Stay ahead of the curve and discover how to effectively connect with your target audience in the ever-evolving digital landscape.

The best 34 Digital Marketing books
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1
Digital Marketing Books: Marketing Made Simple by Donald Miller

Marketing Made Simple

Donald Miller
Step-by-Step StoryBrand Guide for Any Business
4.2 (248 ratings)
Listen to the Intro
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What's Marketing Made Simple about?

Marketing Made Simple (2020) is a handy guide to growing your brand. This practical manual teaches a five-point system for effectively funneling new customers to your business.

Who should read Marketing Made Simple?

  • New entrepreneurs looking for a strong start
  • Experienced business owners seeking new ideas
  • Anyone interested in the fundamentals of marketing

2
Digital Marketing Books: Likeable Social Media, Revised and Expanded by Dave Kerpen, Carrie Kerpen

What's Likeable Social Media, Revised and Expanded about?

Likeable Social Media, Revised and Expanded offers valuable insights and practical tips for businesses looking to harness the power of social media to connect with their customers. With updated strategies and examples, the book provides a comprehensive guide to building a strong online presence and creating content that resonates with your audience. Whether you're a small business owner or a seasoned marketing professional, this book will help you navigate the ever-changing world of social media.

Who should read Likeable Social Media, Revised and Expanded?

  • Marketing professionals seeking to enhance their social media presence
  • Business owners looking to effectively engage with customers online
  • Entrepreneurs who want to build a likeable brand on social platforms

3
Digital Marketing Books: Content Chemistry by Andy Crestodina

Content Chemistry

Andy Crestodina

What's Content Chemistry about?

Content Chemistry by Andy Crestodina is a comprehensive guide to creating and promoting content that attracts and retains customers. It provides practical tips and strategies for crafting compelling content, optimizing it for search engines, and leveraging social media to reach a wider audience. Whether you're a seasoned marketer or a beginner, this book offers valuable insights to help you master the art of content marketing.

Who should read Content Chemistry?

  • Marketers who want to understand the fundamentals of content marketing
  • Business owners and entrepreneurs looking to improve their online presence
  • Professionals seeking practical strategies for creating and promoting engaging content

4
Digital Marketing Books: Web Analytics 2.0 by Avinash Kaushik

Web Analytics 2.0

Avinash Kaushik

What's Web Analytics 2.0 about?

Web Analytics 2.0 by Avinash Kaushik is a comprehensive guide to understanding and utilizing web analytics to drive business success. Kaushik introduces a framework for measuring and analyzing online data, providing valuable insights and practical tips for optimizing websites and marketing strategies. Whether you're a beginner or an experienced professional, this book offers a wealth of knowledge to help you make informed decisions and achieve your online goals.

Who should read Web Analytics 2.0?

  • Anyone looking to understand and improve their website's performance
  • Marketing professionals seeking to optimize their digital campaigns
  • Business owners and entrepreneurs aiming to make data-driven decisions

5
Digital Marketing Books: YouTube Secrets by Benji Travis, Sean Cannell

YouTube Secrets

Benji Travis, Sean Cannell

What's YouTube Secrets about?

YouTube Secrets by Benji Travis and Sean Cannell delves into the insider strategies that successful YouTubers use to grow their channels and monetize their content. From optimizing video titles and descriptions to building a loyal fan base, this book provides practical tips and insights for anyone looking to thrive on the world's largest video platform.

Who should read YouTube Secrets?

  • Entrepreneurs looking to build a successful YouTube channel
  • Content creators seeking to grow their audience and increase engagement
  • Marketers interested in leveraging YouTube as a powerful platform for business

6
Digital Marketing Books: The Forecaster Method by John Lincoln

The Forecaster Method

John Lincoln

What's The Forecaster Method about?

The Forecaster Method by John Lincoln is a comprehensive guide to digital marketing that provides a step-by-step approach to creating a successful online strategy. Through real-world examples and practical advice, the book teaches readers how to analyze data, forecast trends, and make informed decisions to maximize their marketing efforts. Whether you're a beginner or an experienced marketer, this book will help you take your digital marketing to the next level.

Who should read The Forecaster Method?

  • Individuals who want to improve their digital marketing skills and achieve better results
  • Business owners and entrepreneurs looking to scale their online business
  • Marketing professionals who want to stay ahead of the latest trends and strategies

7
Digital Marketing Books: Making Websites Win by Karl Blanks, Ben Jesson

Making Websites Win

Karl Blanks, Ben Jesson

What's Making Websites Win about?

Making Websites Win offers a comprehensive guide to creating successful websites that drive business growth. Based on extensive research and real-world examples, authors Karl Blanks and Ben Jesson provide practical advice on how to optimize your website for maximum conversion and customer satisfaction. Whether you're a business owner, marketer, or web developer, this book will help you understand what truly makes a website successful and how to apply those principles to your own digital platform.

Who should read Making Websites Win?

  • Business owners and entrepreneurs looking to improve their website's performance
  • Marketing professionals seeking practical strategies for optimizing online conversions
  • Web designers and developers who want to understand the principles of effective website optimization

8
Digital Marketing Books: Copywriting Secrets by Jim Edwards

Copywriting Secrets

Jim Edwards

What's Copywriting Secrets about?

Copywriting Secrets by Jim Edwards is a comprehensive guide that reveals the strategies and techniques behind effective copywriting. Whether you're a business owner, marketer, or aspiring copywriter, this book provides valuable insights on how to craft compelling messages that resonate with your target audience and drive sales. With practical tips and real-life examples, it equips you with the tools to master the art of persuasion through words.

Who should read Copywriting Secrets?

  • Marketers and business owners looking to improve their sales and marketing copy
  • Entrepreneurs who want to increase their conversion rates and generate more sales
  • Anyone who wants to master the art of persuasive communication and influence

9
Digital Marketing Books: Cognitive Surplus by Clay Shirky

Cognitive Surplus

Clay Shirky

What's Cognitive Surplus about?

Cognitive Surplus explores the potential of the internet and social media to harness the collective intelligence and creativity of millions of people. Author Clay Shirky argues that we have a vast amount of untapped cognitive surplus, and if we can channel it effectively, we can solve some of the world's most pressing problems and create meaningful change.

Who should read Cognitive Surplus?

  • Individuals interested in understanding the impact of digital technologies on society
  • Professionals in the fields of marketing, media, or technology
  • Entrepreneurs and business leaders seeking insights on harnessing collective creativity

10
Digital Marketing Books: Inbound Marketing by Dharmesh Shah, Brian Halligan

Inbound Marketing

Dharmesh Shah, Brian Halligan

What's Inbound Marketing about?

Inbound Marketing by Dharmesh Shah and Brian Halligan is a comprehensive guide to the world of online marketing. It introduces the concept of inbound marketing, which focuses on creating valuable content to attract customers, rather than traditional outbound marketing tactics. The book provides insights, strategies, and practical tips for businesses looking to leverage the power of the internet to grow their customer base.

Who should read Inbound Marketing?

  • Small business owners seeking effective, modern marketing strategies
  • Marketing professionals looking to stay ahead in the digital age
  • Entrepreneurs aiming to build a strong online presence and attract customers

11
Digital Marketing Books: Content Machine by Dan Norris

Content Machine

Dan Norris

What's Content Machine about?

Content Machine by Dan Norris is a comprehensive guide to creating a successful online business through content marketing. Norris shares his own experiences and provides practical advice on how to develop a content strategy, create valuable and engaging content, and effectively promote it to reach a wider audience. This book is a must-read for anyone looking to harness the power of content to grow their business.

Who should read Content Machine?

  • Anyone looking to build a successful content marketing strategy
  • Entrepreneurs and business owners seeking to grow their online presence
  • Marketers who want to create valuable and engaging content for their audience

12
Digital Marketing Books: One Million Followers by Brendan Kane

One Million Followers

Brendan Kane

What's One Million Followers about?

, "How do I get more followers?" but rather "How do I create valuable, shareable content that will attract my target audience?" In "One Million Followers," Brendan Kane shares his insights and strategies for building a massive online following. With real-world examples and actionable tips, this book is a must-read for anyone looking to make an impact in the digital age.

Who should read One Million Followers?

  • Growing a personal or professional brand on social media
  • Understanding the psychology behind viral content
  • Implementing effective strategies for increasing followers and engagement

What's Advanced Web Metrics with Google Analytics about?

Advanced Web Metrics with Google Analytics delves deep into the world of web analytics using Google Analytics. It provides advanced techniques and strategies for measuring and analyzing website data, helping you make informed decisions to optimize your online presence. Whether you are a beginner or an experienced user, this comprehensive guide by Brian Clifton offers valuable insights and practical tips to enhance your digital marketing efforts.

Who should read Advanced Web Metrics with Google Analytics?

  • Web analytics professionals looking to deepen their understanding of Google Analytics
  • Marketing professionals seeking to improve their online performance and ROI
  • Business owners and entrepreneurs who want to make data-driven decisions for their websites

What's The Growth Marketer's Playbook about?

The Growth Marketer's Playbook by Jim Huffman breaks down the strategies and tactics used by successful growth marketers. It provides valuable insights and practical tips for driving customer acquisition, retention, and revenue growth in the digital age. Whether you're a marketing professional or an entrepreneur, this book is a must-read for anyone looking to scale their business.

Who should read The Growth Marketer's Playbook?

  • Entrepreneurs and business owners looking to scale their online presence
  • Marketers and digital strategists seeking actionable tactics for growth
  • Individuals wanting to understand and implement data-driven marketing strategies

15
Digital Marketing Books: Socialnomics by Erik Qualman

Socialnomics

Erik Qualman

What's Socialnomics about?

Socialnomics by Erik Qualman explores the impact of social media on our society and how it has revolutionized the way we communicate, interact, and do business. Filled with real-life examples and compelling statistics, the book delves into the power of social media and its implications for individuals, businesses, and governments.

Who should read Socialnomics?

  • Individuals who want to understand the impact of social media on society
  • Entrepreneurs looking to leverage social media for business growth
  • Business professionals who want to stay ahead in the digital marketing landscape

16
Digital Marketing Books: #AskGaryVee by Gary Vaynerchuk

#AskGaryVee

Gary Vaynerchuk

What's #AskGaryVee about?

#AskGaryVee is a book by Gary Vaynerchuk that offers practical advice and insights on entrepreneurship, social media, and marketing. Based on Vaynerchuk's popular YouTube show, the book addresses questions from aspiring entrepreneurs and provides valuable tips for building a successful business in today's digital age.

Who should read #AskGaryVee?

  • Entrepreneurs looking to grow their business using social media and digital marketing
  • Marketers wanting to enhance their online presence and engage with their audience
  • Individuals seeking practical advice on personal branding and career development

17
Digital Marketing Books: The Social Media Bible by Lon Safko, David K. Brake

The Social Media Bible

Lon Safko, David K. Brake

What's The Social Media Bible about?

'The Social Media Bible' by Lon Safko and David K. Brake is a comprehensive guide to understanding and harnessing the power of social media in business and personal growth. It offers insights, strategies, and practical tips on how to utilize various social media platforms to build relationships, brand awareness, and drive success in today's digital world. Whether you are a beginner or an experienced user, this book is your go-to resource for mastering social media.

Who should read The Social Media Bible?

  • Marketing professionals seeking to expand their knowledge of social media
  • Small business owners looking to leverage social platforms for growth
  • Entrepreneurs aiming to develop a strong online presence for their brand

18
Digital Marketing Books: 500 Social Media Marketing Tips by Andrew Macarthy

500 Social Media Marketing Tips

Andrew Macarthy
Essential Advice, Hints and Strategy for Business

What's 500 Social Media Marketing Tips about?

'500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business' by Andrew Macarthy (2016) is a comprehensive guide to navigating the world of social media marketing. It offers practical tips and strategies for effectively using platforms like Facebook, Twitter, Instagram, and LinkedIn to promote your business and engage with your audience. Whether you're a beginner or an experienced marketer, this book provides valuable insights to help you enhance your social media presence and achieve your business goals.

Who should read 500 Social Media Marketing Tips?

  • Entrepreneurs or small business owners looking to expand their online presence
  • Marketing professionals seeking to enhance their social media strategies
  • Individuals who want to understand the latest trends and best practices in social media marketing

19

What's The Content Fuel Framework about?

The Content Fuel Framework by Melanie Deziel provides a practical guide for creating compelling content. By breaking down the process into a simple framework, the book helps marketers and creators generate an endless supply of ideas to fuel their content strategy. With real-life examples and actionable tips, it offers valuable insights for anyone looking to produce engaging and shareable content.

Who should read The Content Fuel Framework?

  • Marketers and content creators looking to generate fresh and engaging ideas
  • Business owners aiming to elevate their brand's storytelling and content strategy
  • Professionals seeking practical and actionable insights to fuel their content marketing efforts

20
Digital Marketing Books: Crushing YouTube by Mr. Joseph Hogue

Crushing YouTube

Mr. Joseph Hogue

What's Crushing YouTube about?

Crushing YouTube by Mr. Joseph Hogue provides a comprehensive guide to building a successful YouTube channel. From creating engaging content to optimizing your videos for search, this book offers practical tips and strategies for aspiring YouTubers. Whether you're looking to grow your personal brand or generate income from your channel, this book is a valuable resource for anyone interested in the world of online video.

Who should read Crushing YouTube?

  • Content creators who want to grow and monetize their YouTube channels
  • Entrepreneurs looking to leverage the power of video marketing on YouTube
  • Individuals interested in learning the strategies and tactics for success on YouTube

21
Digital Marketing Books: Email Marketing Rules by Chad S. White

Email Marketing Rules

Chad S. White

What's Email Marketing Rules about?

Email Marketing Rules by Chad S. White offers practical guidelines for creating successful email marketing campaigns. With insights and best practices, the book helps marketers understand the nuances of email marketing, build strong relationships with subscribers, and achieve better results. From segmentation and personalization to design and deliverability, this book covers everything you need to know to master the art of email marketing.

Who should read Email Marketing Rules?

  • Marketers looking to enhance their email marketing efforts
  • Business owners who want to maximize their ROI from email campaigns
  • Professionals who want to stay updated on the latest best practices in email marketing

22
Digital Marketing Books: Marketing 4.0 by Philip Kotler, Herman Kartajaya

Marketing 4.0

Philip Kotler, Herman Kartajaya

What's Marketing 4.0 about?

Marketing 4.0 by Philip Kotler and Hermawan Kartajaya is a guide to navigating the modern marketing landscape. It explores the shift from traditional to digital marketing and provides insights into how businesses can adapt their strategies to engage with today's connected consumers. The book offers practical advice and case studies to help marketers thrive in the digital age.

Who should read Marketing 4.0?

  • Marketing professionals who want to understand and adapt to the digital age
  • Entrepreneurs and business owners looking to leverage new marketing strategies
  • Students and academics studying marketing and consumer behavior

23
Digital Marketing Books: Data-Driven Marketing by Mark Jeffery

Data-Driven Marketing

Mark Jeffery

What's Data-Driven Marketing about?

Data-Driven Marketing by Mark Jeffery provides a comprehensive guide to leveraging data and analytics to drive successful marketing strategies. It offers practical insights and real-world examples to help marketers make informed decisions and maximize their ROI. Whether you're new to data-driven marketing or looking to enhance your skills, this book is a valuable resource for maximizing the potential of your marketing efforts.

Who should read Data-Driven Marketing?

  • Professionals in marketing looking to incorporate data-driven strategies into their campaigns
  • Business owners and entrepreneurs seeking to improve their marketing ROI
  • Students or academics studying marketing and analytics

What's How to Write Copy That Sells about?

How to Write Copy That Sells by Ray Edwards is a comprehensive guide that teaches you the art and science of persuasive writing. Whether you're a business owner, marketer, or copywriter, this book provides practical tips and strategies to create compelling copy that grabs attention, engages readers, and ultimately drives sales. From understanding your target audience to crafting irresistible offers, Edwards covers all the essential elements of effective copywriting.

Who should read How to Write Copy That Sells?

  • Individuals looking to improve their copywriting skills
  • Business owners and marketers who want to increase their sales and conversions
  • Freelancers and aspiring copywriters who want to learn the art of persuasive writing

What's Rocket Surgery Made Easy about?

Rocket Surgery Made Easy by Steve Krug is a practical guide to conducting usability testing on websites and digital products. Krug breaks down the process into simple, manageable steps, making it accessible to anyone interested in improving the user experience. With humor and real-world examples, the book demonstrates how usability testing can uncover valuable insights and lead to significant improvements.

Who should read Rocket Surgery Made Easy?

  • Professionals and beginners in the field of usability testing
  • Product managers, designers, and developers looking to improve user experience
  • Individuals who want practical tips and techniques for conducting effective usability tests

26
Digital Marketing Books: Social Media Roi by Olivier Blanchard

Social Media Roi

Olivier Blanchard

What's Social Media Roi about?

Social Media ROI by Olivier Blanchard is a comprehensive guide that delves into the often elusive concept of return on investment (ROI) in the realm of social media. Blanchard provides practical insights and strategies for businesses to measure and maximize the value they derive from their social media efforts. This book is a must-read for anyone looking to understand and improve their social media ROI.

Who should read Social Media Roi?

  • Marketers and business professionals looking to understand and measure the impact of their social media efforts
  • Entrepreneurs and small business owners seeking to maximize their return on investment in social media
  • Individuals interested in gaining insights into the strategic and financial aspects of social media marketing

27
Digital Marketing Books: Work Less, Make More by James Schramko

Work Less, Make More

James Schramko

What's Work Less, Make More about?

Work Less, Make More by James Schramko is a practical guide that challenges the traditional mindset of working long hours to achieve success. Schramko shares his own experiences and strategies for increasing productivity, streamlining processes, and ultimately creating a more profitable and fulfilling business while working fewer hours. This book offers valuable insights and actionable tips for anyone looking to achieve a better work-life balance and financial freedom.

Who should read Work Less, Make More?

  • Entrepreneurs who want to maximize their productivity and profits
  • Business owners looking to create more freedom and balance in their lives
  • People who want to work smarter, not harder, and achieve greater results

28
Digital Marketing Books: The SEO Blueprint by Ryan Stewart

The SEO Blueprint

Ryan Stewart

What's The SEO Blueprint about?

The SEO Blueprint by Ryan Stewart is a comprehensive guide to mastering search engine optimization. From understanding the fundamentals to implementing advanced strategies, this book equips you with the knowledge and tools needed to improve your website's visibility and drive organic traffic. Whether you're a beginner or an experienced marketer, this blueprint will help you navigate the complex world of SEO and achieve real results.

Who should read The SEO Blueprint?

  • Business owners and entrepreneurs looking to improve their website's search engine rankings
  • Marketing professionals who want to enhance their SEO knowledge and skills
  • Website developers and designers who want to create SEO-friendly websites

What's Beginners Guide to Digital Marketing about?

Beginners Guide to Digital Marketing by Romuald Andrade is a comprehensive introduction to the world of digital marketing. It provides a step-by-step guide for beginners to understand and implement various digital marketing strategies such as SEO, social media marketing, email marketing, and content marketing. With real-life examples and practical tips, this book is a valuable resource for anyone looking to enhance their online presence and reach their target audience.

Who should read Beginners Guide to Digital Marketing?

  • Entrepreneurs and small business owners looking to establish a strong online presence

  • Marketing professionals who want to expand their knowledge of digital marketing strategies

  • Students and beginners who are interested in pursuing a career in digital marketing


30
Digital Marketing Books: Crushing YouTube by Joseph Hogue

Crushing YouTube

Joseph Hogue

What's Crushing YouTube about?

Crushing YouTube by Joseph Hogue provides a comprehensive guide to building a successful YouTube channel. From creating engaging content to optimizing for search and monetization strategies, this book offers practical tips and insights for aspiring YouTubers. Whether you're a beginner or looking to take your channel to the next level, this book is a must-read for anyone interested in the world of online video.

Who should read Crushing YouTube?

  • Individuals looking to start or grow a successful YouTube channel

  • Entrepreneurs seeking to leverage YouTube for marketing and brand building

  • Content creators who want to monetize their passion and turn it into a business


31
Digital Marketing Books: Making Websites Win by Karl Blanks

Making Websites Win

Karl Blanks

What's Making Websites Win about?

Making Websites Win by Karl Blanks is a comprehensive guide that offers practical strategies and techniques for creating successful websites. Blending data-driven insights with real-world examples, the book provides valuable insights into user behavior, conversion optimization, and effective website design. Whether you're a business owner, marketer, or web developer, this book will help you elevate your online presence and achieve better results.

Who should read Making Websites Win?

  • Entrepreneurs and business owners looking to improve their website's performance

  • Marketing professionals seeking to enhance their online strategies

  • Web designers and developers aiming to create user-friendly and effective websites


32
Digital Marketing Books: Marketing 4.0 by Philip Kotler

Marketing 4.0

Philip Kotler

What's Marketing 4.0 about?

Marketing 4.0 by Philip Kotler is a guide to navigating the modern marketing landscape. It explores the shift from traditional to digital marketing and provides insights on how businesses can effectively engage with today's connected consumers. Through real-world examples and practical strategies, Kotler offers a roadmap for adapting to the new marketing era and staying ahead of the competition.

Who should read Marketing 4.0?

  • Marketing professionals looking to adapt to the digital age

  • Business owners and entrepreneurs seeking to understand modern consumer behavior

  • Students and academics studying the evolving field of marketing


What's The Social Media Bible about?

The Social Media Bible by Lon Safko is a comprehensive guide to understanding and utilizing social media in today's digital world. It covers a wide range of platforms and strategies, providing insights and practical tips for individuals and businesses looking to harness the power of social media for marketing, communication, and networking.

Who should read The Social Media Bible?

  • Entrepreneurs and small business owners looking to leverage social media for marketing and brand building

  • Marketing professionals seeking to expand their knowledge and skills in social media strategy and implementation

  • Students and educators studying or teaching digital marketing and social media


34
Digital Marketing Books: No Filter by Sarah Frier

No Filter

Sarah Frier

What's No Filter about?

No Filter by Sarah Frier delves into the captivating story of Instagram and its transformation under the ownership of Facebook. Through in-depth research and interviews with key players, Frier uncovers the internal power struggles, strategic decisions, and the impact on its users and the broader social media landscape. It offers a fascinating look at the intersection of technology, business, and culture.

Who should read No Filter?

  • Entrepreneurs and business professionals looking to understand the rise of Instagram and its impact on society
  • Individuals interested in the behind-the-scenes stories of successful tech startups
  • Readers who enjoy compelling narratives and in-depth investigative journalism

Related Topics

Digital Marketing Books
 FAQs 

What's the best Digital Marketing book to read?

While choosing just one book about a topic is always tough, many people regard Marketing Made Simple as the ultimate read on Digital Marketing.

What are the Top 10 Digital Marketing books?

Blinkist curators have picked the following:
  • Marketing Made Simple by Donald Miller
  • Likeable Social Media, Revised and Expanded by Dave Kerpen, Carrie Kerpen
  • Content Chemistry by Andy Crestodina
  • Web Analytics 2.0 by Avinash Kaushik
  • YouTube Secrets by Benji Travis, Sean Cannell
  • The Forecaster Method by John Lincoln
  • Making Websites Win by Karl Blanks, Ben Jesson
  • Copywriting Secrets by Jim Edwards
  • Cognitive Surplus by Clay Shirky
  • Inbound Marketing by Dharmesh Shah, Brian Halligan

Who are the top Digital Marketing book authors?

When it comes to Digital Marketing, these are the authors who stand out as some of the most influential:
  • Donald Miller
  • Dave Kerpen, Carrie Kerpen
  • Andy Crestodina
  • Avinash Kaushik
  • Benji Travis, Sean Cannell