Philip Kotler Books
Philip Kotler is an American marketing consultant, professor and author. He has written over 55 books on various marketing-related topics, such as The Ultimate Book of Business Gurus and Business Minds.
David Hessekiel is the president of the Cause Marketing Forum, an organization dedicated to helping businesses and nonprofits come together to improve the world.
Nancy Lee is the founder and president of Social Marketing Services, Inc. She conducts seminars and workshops on social marketing, and is an adjunct faculty member at University of Washington’s Evans School of Public Affairs.
© [Philip Kotler and David Hessekiel: Good Works!] copyright [2012], John Wiley & Sons [Inc. or Ltd. as applicable] Used by permission of John Wiley & Sons [Inc. or Ltd. as applicable] and shall not be made available to any unauthorized third parties.
Good Works!
What's Good Works! about?
Good Works! (2012) offers an insightful look into the way doing good can actually help companies prosper. Based on contemporary, real-life examples, it provides business-minded people with the tools and strategies they need to make a difference in the world and turn a profit at the same time.
Who should read Good Works!?
- Anyone who wants to improve the potency of their marketing campaigns
- Business leaders, CEOs and board members
- Members of nonprofit organizations who want to learn about how business and charity can work together for the common good
Marketing 3.0
What's Marketing 3.0 about?
Marketing 3.0 is a handbook to the marketing strategies of tomorrow. These blinks explain how old tactics have grown outdated as people search for meaning in their lives and the companies that can provide it. Read on to learn how you can adapt your marketing strategy to the changing nature of consumer preferences.
Who should read Marketing 3.0?
- Entrepreneurs who are interested in the newest marketing strategies
- Business leaders curious about how companies can respond to new business trends
- Any CEO, marketer or investor
Marketing 5.0
What's Marketing 5.0 about?
Marketing 5.0 (2021) introduces the concept of a new era in marketing focused on leveraging technology to improve human lives. It provides strategies and examples demonstrating how the synthesis of advanced data-driven capabilities with human creativity, ethics, and empathy will allow companies to deliver tailored customer experiences amidst a complex, rapidly evolving marketplace.
Who should read Marketing 5.0?
- Marketing professionals
- Brand managers
- Business leaders
What's Marketing 4.0 about?
Marketing 4.0 by Philip Kotler and Hermawan Kartajaya is a guide to navigating the modern marketing landscape. It explores the shift from traditional to digital marketing and provides insights into how businesses can adapt their strategies to engage with today's connected consumers. The book offers practical advice and case studies to help marketers thrive in the digital age.
Who should read Marketing 4.0?
- Marketing professionals who want to understand and adapt to the digital age
- Entrepreneurs and business owners looking to leverage new marketing strategies
- Students and academics studying marketing and consumer behavior
Marketing 4.0
What's Marketing 4.0 about?
Marketing 4.0 by Philip Kotler is a guide to navigating the modern marketing landscape. It explores the shift from traditional to digital marketing and provides insights on how businesses can effectively engage with today's connected consumers. Through real-world examples and practical strategies, Kotler offers a roadmap for adapting to the new marketing era and staying ahead of the competition.
Who should read Marketing 4.0?
Marketing professionals looking to adapt to the digital age
Business owners and entrepreneurs seeking to understand modern consumer behavior
Students and academics studying the evolving field of marketing