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Zusammenfassung von The Power of Visual Storytelling

Name: The Power of Visual Storytelling
Rating: 3.7 (57 reviews)
Author: Ekaterina Walter and Jessica Gioglio

Ekaterina Walter and Jessica Gioglio

How to Use Visuals, Videos and Social Media to Market Your Brand

3.7 (57 Bewertungen)

19 Min.

Kurz zusammengefasst

'The Power of Visual Storytelling' by Ekaterina Walter and Jessica Gioglio explains the importance of visual content in marketing, offering insights and practical tips on how to create and share engaging stories through various platforms.

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The Power of Visual Storytelling
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What’s in it for me? Learn visual storytelling, a powerful tool in successful brand marketing.

Visual storytelling. These are two words that when combined create a powerful method for a company to successfully market its brand – if used in the right way.

In The Power of Visual Storytelling, Ekaterina Walter and Jessica Gioglio share their experience in telling stories with powerful pictures, explaining how you too can use visual media wisely to boost your brand and keep customers coming back for more.

You’ll not only learn why visual storytelling is important in the digital age but also absorb crucial advice in choosing which social media sites would work best in achieving your business goals.

In these blinks, you’ll discover

which social media platform’s user base is nearly 80 percent female;
why a company needs to pretend it’s a person when posting online; and
how you can grow your salesforce exponentially with smart posts.

With social media, a picture is worth far more than a thousand words; it can tell your whole story.

Author J.K. Rowling sketched out the magical world of Harry Potter before she wrote one word of her story. The same is true of author J.R.R. Tolkien, who drew a map of Middle Earth before he wrote his fantasy epic, Lord of the Rings.

Why would an author draw before she writes? Because many authors understand how important images are to the process of creative writing and storytelling.

Your brain processes images faster than it does text, some 60,000 times faster! This is because the human brain, at least evolutionarily, has processed images to understand the world for much longer than it has grappled with the written word, a relatively new phenomenon.

Images too have a more direct effect on our emotional state. For instance, consider how you feel when you read the word “girl” and when you look at a picture of a smiling girl. While the word is benign, the photo may trigger an emotional response.

This knowledge should guide your use of social media. People love stories; yet to be an expert visual storyteller, you need to know the difference between describing a sunset in a postcard and sharing a beautiful sunset snap on Instagram.

This is the core of visual storytelling, where you use images to produce a story around your brand, personality and product. These visuals can take any form, as pictures, videos, infographics or any other media.

Marketing software Hubspot uses Pinterest, as the site allows the company to present boards, or a collection of pins, on e-books and charts that present business value to its fans. Yet the company also participates in fun boards like Meme-tastic Marketing of Awful Stock Photography – a place where the company can show its funny side, too.

Now, let’s explore the most essential aspects of visual storytelling.

A poignant visual story is great; yet a visual story shared does wonders for a company brand.

Even if you have never heard of visual storytelling, you probably have told many a story with an image or video. Every image you post to Facebook, for example, can tell a story.

According to Buzzfeed, some 208,300 pictures are posted to Facebook and 27,800 images are uploaded to Instagram every minute!

Get familiar with the many social media platforms and find the right combination for your firm.

If your company is using more social media sites than just Facebook to deliver its message, congratulations! Companies should use many different platforms to engage with customers, in order to provide product information and share brand values.

Social media can be a great marketing tool. Let’s take a look at some main platforms and how to best use them.

Consider your target demographic when choosing which social media site to use.

If your company is like 83 percent of European companies and 72 percent of US companies, it probably has a Twitter presence. But have you ever considered using Pinterest to promote your brand? If not, you might want to think about signing up.

Using Pinterest wisely, that is sharing pins with beautiful photos and videos, can draw traffic to your company’s website or online store. A fan can click on an attractive or interesting pin, for example, and is then directed to your website.

Facebook is all about connecting and engaging with fans, a great two-way brand conversation.

With over one billion users, Facebook is by far the most popular social media platform. And with over 15 million brand pages, there are few companies that don’t have a Facebook profile.

But how can your company use this leading social media platform effectively?

Just like all other marketing campaigns, visual storytelling on social media requires strategizing.

Let’s say you’re the head of a cosmetics company. Knowing that your target audience is 85 percent female, you choose Pinterest, Instagram and Facebook as your social media channels.

What’s your next step?

Infographics and postcards are two great tools for a visual storytelling marketing campaign.

So you’re ready to create stunning visual content for your brand, but are overwhelmed by the variety of media from which to choose. Here’s the inside scoop on some important tools that can really make your campaign successful, like infographics, postcards and e-cards.

Infographics are a great way to give your customers access to valuable information. An infographic is essentially data in the form of a picture, like a chart or a map. Using an infographic lets you merge important information you want to share with a compelling visual element.

Real-time marketing is the next step in the future of advertising and visual storytelling.

Being in the right spot at the right time is more than luck, it’s the key to marketing success. Today the fastest and most dynamic form of marketing is called real-time marketing.

Real-time marketing delivers well-tailored messages directly to a target audience with perfect timing, by using social media platforms and available marketing data.

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Worum geht es in The Power of Visual Storytelling?

The Power of Visual Storytelling (2014) is the ultimate guide in showing you how to tell stories through visuals and how to use this technique to your company’s advantage. With well-illustrated examples, these blinks explain in detail how you can master today’s most important social media platforms through powerful images.

Bestes Zitat aus The Power of Visual Storytelling

Visual storytelling is the confluence of art and science...

—Ekaterina Walter and Jessica Gioglio

Wer The Power of Visual Storytelling lesen sollte

Anyone interested in social media marketing
Marketers, advertisers and people working in communications
Artists and designers eager to tell more compelling visual stories

Über den Autor

Ekaterina Walter is the co-founder and CMO of Branderati and the author of Think like Zuck. She was previously the global social media strategist for Intel.

Jessica Gioglio manages social media for Dunkin’ Donuts and is the founder of The SavvyBostonian, a popular Boston lifestyle blog.

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