Post Corona Book Summary - Post Corona Book explained in key points
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Post Corona summary

Scott Galloway

From Crisis to Opportunity

4 (103 ratings)
19 mins

Brief summary

Post Corona by Scott Galloway examines the impact of the pandemic on society and businesses. It discusses the winners and losers, the changes that are here to stay, and the opportunities for individuals and nations to build a better future.

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    Post Corona
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    The COVID-19 pandemic accelerated existing economic trends.

    Think back to February 2020. The good old days. You probably left your house to go to work or school. You met friends. You went to the theatre, to concerts or to the gym. Back then, coronavirus was a brief blip in the news, something very far away. And you likely didn't know anyone named Dr. Fauci. 

    Then, in March, everything changed. Suddenly, the virus was everywhere, from Italy to Spain to Japan to the United States. People were dying, hospitals overflowing, and schools, workplaces, and shopping centers were all shuttered. The outbreak of COVID-19 is an event of historic proportions. To slow the spread of the virus, governments all over the world had to enforce new safety measures. They asked people to wear masks and remain socially distant; businesses had to close their doors or move their operations online.

    The key message here is: The COVID-19 pandemic accelerated existing economic trends.

    These rules may have all been new, but their effects merely turbo-charged changes which were already taking place.

    Consider the world of e-commerce. For the last two decades, this sector has been growing at a steady rate. By early 2020, about 16 percent of all retail was conducted online. Then, in March, the lockdowns came – and the industry boomed. In just eight weeks, online retail nearly doubled.

    Similar upswings occurred for almost every tech-related industry. Before the pandemic, schools and universities were slowly adopting online platforms. Then, in a matter of weeks, nearly every class from kindergarten to college shifted to Zoom. Stock prices for communications tools skyrocketed.

    But, as the world sped up its migration to the web, many were left behind. In the first few weeks of the pandemic, the unemployment rate in the US shot up to 13 percent. Unsurprisingly, those already struggling were hurt the most. Low-income families saw twice as many layoffs as well-to-do households.

    This only made economic inequality even worse. So, what will be the fallout from this rapid restructuring of the economy? We’ll explore that in the next blinks.

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    What is Post Corona about?

    Post Corona (2020) is a ruthless analysis of how the COVID-19 outbreak has reshaped our world. This survey of the post-pandemic business landscape shows who’s benefited and who’s been harmed by the virus.

    Post Corona Review

    Post Corona (2020) by Scott Galloway explores the profound impact of the COVID-19 pandemic on our society and offers insights on how we can thrive in the post-pandemic world. Here's what makes this book worth reading:

    • Galloway's sharp analysis of the pandemic's consequences provides a unique perspective on the future of industries and the economy.
    • With a refreshing blend of data, anecdotes, and humor, the book keeps readers engaged while delivering thought-provoking ideas.
    • The author's bold predictions and actionable advice empower readers to adapt and succeed in the new normal, making the book far from boring.

    Best quote from Post Corona

    Many of the trends the pandemic accelerates are negative and weaken our capacity to recover and thrive in a post-corona world.

    —Scott Galloway
    example alt text

    Who should read Post Corona?

    • Investors looking for solid financial advice
    • Entrepreneurs navigating the newly unstable business environment
    • Anyone trying to understand the post-pandemic world

    About the Author

    Scott Galloway is a professor of marketing at the NYU Stern School of Business and founder of nine companies including Prophet, Red Envelope, and L2. His previous titles include The Four and The Algebra of Happiness.

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    Post Corona FAQs 

    What is the main message of Post Corona?

    The main message of Post Corona is understanding how the pandemic has reshaped our world and identifying the opportunities it presents.

    How long does it take to read Post Corona?

    The estimated reading time for Post Corona is a few hours. The Blinkist summary can be read in just 15 minutes.

    Is Post Corona a good book? Is it worth reading?

    Post Corona is a thought-provoking read, providing valuable insights into the future in a concise and accessible way.

    Who is the author of Post Corona?

    The author of Post Corona is Scott Galloway.

    What to read after Post Corona?

    If you're wondering what to read next after Post Corona, here are some recommendations we suggest:
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    • The Four by Scott Galloway
    • Tribe of Mentors by Tim Ferriss
    • Be Useful by Arnold Schwarzenegger
    • Never Enough by Jennifer Breheny Wallace
    • Invent and Wander by Jeff Bezos
    • The (Honest) Truth About Dishonesty by Dan Ariely
    • The $100 Startup by Chris Guillebeau
    • The Blue Zones by Dan Buettner