The Grid Buchzusammenfassung - das Wichtigste aus The Grid

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Zusammenfassung von The Grid

Name: The Grid
Rating: 4.3 (145 reviews)
Author: Matt Watkinson

Matt Watkinson

The Decision-Making Tool for Every Business (Including Yours)

4.3 (145 Bewertungen)

24 Min.

Kurz zusammengefasst

'The Grid' by Matt Watkinson is a business strategy book that challenges conventional thinking on decision-making. It presents a framework for understanding and prioritizing the needs of multiple stakeholders and creating successful solutions.

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What’s in it for me? A holistic approach to business.

How likely is it that my start-up idea will succeed? What can I do to make my business more profitable? How will changes in my department affect the rest of the company?

These are just some of the questions that entrepreneurs, managers, and department heads ask themselves every day. The answers to these questions tend to be highly specific to individual companies. What works in one context doesn’t necessarily work in another.

But what if there were a methodology anyone could apply to their business at any time?

Well, there is! Let’s dive in and find out what it is and what it can do for you and your business.

Along the way, you’ll learn:

what businesses and the human body have in common;
why raising your prices boosts profits more effectively than increasing production; and
how outsourcing can undermine your bargaining power.

Businesses are like human bodies – they thrive when you treat them holistically.

If you’re open-minded and pay attention to what’s happening around you, you can discover important truths in the most unlikely situations. Take it from the author. One of the most impactful lessons about business he’s had in his life came from something deeply personal: his chronic knee pain.

He visited specialist after specialist, but none of them seemed able to cure his pain. There was a good reason for that – they were focused on treating his symptoms, not the underlying cause. Finally, after months of pain, the author agreed to surgery on both knees. But even this drastic measure brought no relief. His knees continued to make his life hell.

Six months after this surgery, he decided to try a different approach. He talked to physiotherapists and osteopaths and spent hours on foam rollers, but that didn’t help either. Then, just as he was about to call it quits and resign himself to a life of chronic pain, he met a sports rehabilitation expert called Nicole Parsons.

Unlike other specialists, Parsons didn’t just look at the author’s knees – she examined his whole body. It was this holistic approach that revealed the true cause of the problem: a muscle imbalance between his shoulders and his toes that knocked his hips out of alignment and placed extra pressure on his knees.

Having found the true cause of the author’s issues, Parsons was able to prescribe an effective remedy. After the author put in a couple of months’ work strengthening the rest of his body, his knees were no longer causing him pain, and he was able to start jogging again.

Now, these blinks aren’t about holistic medicine, but this example is deeply relevant when it comes to business. For a long time, there just weren’t any coaches specializing in the business equivalent of Parson’s holistic approach to sports injuries. Sure, there were plenty of experts who could tell you how to fix individual parts of a struggling business, but hardly anyone looked at the whole picture.

That’s a shame, because, just like human bodies, businesses thrive when you solve problems by looking at how different parts fit together and interact. That means it’s time to take a different approach to struggling businesses. In the following blinks, we’ll give you a tool to help you do just that.

Ready? Great, let’s find out about what the author calls the Grid – a holistic business analysis that sets out three goals, three factors, and nine elements applicable to all companies.

Desirability, profitability, and longevity make for a successful business.

Right, let’s begin sketching the Grid. The best place to start is by setting our ultimate goals. These can be described in all sorts of ways, but when you really get down to it, all businesses share three identical goals.

First off, each and every business must be desirable. Put differently, if you want your company to prosper, you need people to be interested in your product.

Business is unreliable, and customers, markets, and your organization are always changing.

Imagine a ship at sea. The currents pull it one way; the winds blow it another. To maintain its course, it must take these factors into account and adjust its sails accordingly. This, then, is the mark of a well-run ship: the captain and crew know the currents and listen to the wind.

Businesses are a bit like ships in that they are also buffeted by forces beyond their control, which they must learn to navigate. The three most important factors they must consider are their customers, their organization, and the market. These are all highly unpredictable.

The desirability of a product is determined by three important elements.

In this blink, we’ll be shifting gears and looking more closely at what makes a company desirable. This will add three more elements to our grid – wants and needs, rivalry, and offerings.

Let’s start with wants and needs. In general, these are determined by customers’ values and beliefs. These aren’t written in stone, however. In fact, the beliefs and values guiding customers are constantly changing.

Profitability is achieved by increasing revenue, preserving bargaining power, and cutting costs.

It’s time to look at profitability. Like desirability, this can be broken into three factors, each of which we’ll be adding to the Grid.

Let’s start with price. Simply put, raising the price of a given product is one of the most effective ways of boosting your revenue. Take it from McKinsey. In a 2010 study, the management consultancy firm found that a 1 percent price hike increased profits by 11 percent if demand remained constant.

If you’re in it for the long haul, protect your customer base, keep your originality, and stay adaptable.

Now that we’ve covered desirability and profitability, we’ll need to look at the factors that determine a company’s longevity. This will allow us to add another three elements to our grid – customer base, imitability, and adaptability.

Let’s start with the customer base. It’s an ironclad rule of business that a company cannot survive if consumers don’t know it exists. Longevity, in other words, depends on awareness.

Business success materializes through all nine elements of the Grid.

We’ve now defined the three goals, three factors, and nine elements that apply to all companies. But remember what we said at the start – these can’t be treated in isolation. Every element is relevant and can affect changes in every other element.

Let’s say a company has a brilliant idea for a new product, but it fails to take account of the expertise of rival companies. The danger here is that the first company develops a product that a competitor then easily copies and even improves. This happens when companies focus on the desirability of products from the perspective of consumers but forget about rivals.

You may need a second pair of eyes to start improving your business with the Grid.

The author was recently engaged by a company in the service sector that had run into financial difficulties. When he looked at the firm’s data, he found some puzzling patterns. Customer satisfaction was high, for example, but repeat purchases were low. The firm also had a lot of potential customers, but very few of them committed to a purchase. So what was going on here?

Well, here are a couple of things the author learned from this example. Let’s start with one of the most obvious lessons: sometimes, you simply need a fresh pair of eyes to identify improvements.

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Worum geht es in The Grid?

The Grid (2017) identifies a set of factors that can make or break businesses. Rooted in a holistic approach, these blinks will help you evaluate business ideas, anticipate the impact of your decisions, and take advantage of changes in the market. Apply these principles in your own company, and you’ll be able to identify the true causes of problems rather than simply treating the symptoms.

Bestes Zitat aus The Grid

People do not build their beliefs on a foundation of reason. They begin with certain beliefs, then find reasons to justify them. – Hungarian physicist Eugene P. Wigner.

—Matt Watkinson

Wer The Grid lesen sollte

Entrepreneurs going through a sticky patch
Managers looking for a new approach to problem-solving
Business and economics students

Über den Autor

Matt Watkinson is an internationally renowned business consultant. His first book, The Ten Principles Behind Great Customer Experiences, won the 2014 Chartered Management Institute’s Management Book of the Year Award.

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