The Everything Store Book Summary - The Everything Store Book explained in key points
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The Everything Store summary

Brad Stone

Jeff Bezos and the Age of Amazon

4.4 (204 ratings)
20 mins

Brief summary

"The Everything Store" by Brad Stone is a fascinating account of Amazon's rise to dominance in the world of e-commerce, driven by the singular vision and perseverance of founder Jeff Bezos.

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    The Everything Store
    Summary of 9 key ideas

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    Everything for the customer: an unlimited focus on service and comfort.

    From the very beginning, Amazon has championed taking customer orientation to a higher level in every industry worldwide.

    The online store has, step by step, added new features and functions that people initially considered unfounded, but were always conceived to benefit the customer.

    For example, despite resistance from publishers, Amazon introduced the customer review feature that provided users with independent and often critical information in addition to publishers’ blurbs. Similarly, the decision to give sellers and individuals the option to sell used products also met with internal opposition at first, but ended up being just what the customers wanted.

    What’s more, Amazon is constantly working on optimizing its logistics and delivery systems in order to meet customers’ desire to receive the products they’ve ordered as quickly as possible. The complexity of Amazon’s fulfillment centers is hidden from the customers’ view.

    Jeff Bezos quickly recognized one huge advantage e-commerce had over traditional business: that it was extremely easy to analyze customer behavior, which Amazon now does almost obsessively. Every time customers access the site, product recommendations pop up based on their previous site behavior. This feature has consistently yielded increased sales as customers discovered relevant products that they wouldn’t have stumbled upon otherwise.

    Clearly, Jeff Bezos and Amazon are driven by an almost compulsive customer orientation. And Amazon – rather immodestly – formulates this in its business model as follows: “Our goal is to be Earth’s most customer-centric company.”

    In fact, at the company’s office nothing could be more frightening than when Jeff Bezos forwards an e-mail with a customer complaint to which he’s only reacted with a “?”.

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    What is The Everything Store about?

    Despite being a billion-dollar company today, Amazon was built on humble beginnings in Jeff Bezos’ garage. From the get-go, Bezos was driven by the grand vision of creating an Everything Store – which has, in the meantime, virtually come true. Focusing equally on the company and its founder, this book shows how he turned his dream into a reality.

    The Washington Post and Forbes both dubbed The Everything Store the best book of 2013. 

    The Everything Store Review

    The Everything Store (2013) gives readers an inside look into the rise of Amazon, revealing the strategies and vision behind the internet giant's success. Here's why this book is a must-read:

    • It offers a fascinating account of Amazon's founding and its evolution into a global powerhouse, providing valuable insights into entrepreneurship and business growth.
    • With its meticulous research and extensive interviews, the book presents a well-rounded portrayal of Amazon, examining both its achievements and controversies.
    • By exploring the mindset of its founder Jeff Bezos, the book delves into the innovative thinking and relentless drive that propelled Amazon to transform the retail industry.

    Who should read The Everything Store?

    • Anyone interested in the history of the online megastore Amazon
    • Anyone who wants to know what makes its founder, Jeff Bezos, different from the rest
    • Anyone with a general interest in entrepreneurship 

    About the Author

    Brad Stone is an American author and journalist who writes for The New York Times and Bloomberg Business Week, among other publications.

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    The Everything Store FAQs 

    What is the main message of The Everything Store?

    The main message of The Everything Store is the story of Amazon's rise to dominance in the retail industry.

    How long does it take to read The Everything Store?

    The reading time for The Everything Store varies depending on the reader's speed, but it typically takes several hours. However, the Blinkist summary can be read in just 15 minutes.

    Is The Everything Store a good book? Is it worth reading?

    The Everything Store is a fascinating read that provides insights into Amazon's strategy and the mindset of its founder, Jeff Bezos.

    Who is the author of The Everything Store?

    The author of The Everything Store is Brad Stone.

    What to read after The Everything Store?

    If you're wondering what to read next after The Everything Store, here are some recommendations we suggest:
    • Working Backwards by Colin Bryar
    • Amazon by Natalie Berg & Miya Knights
    • The Four by Scott Galloway
    • Sam Walton: Made in America by Sam Walton with John Huey
    • The Fine Art Of Small Talk by Debra Fine
    • Deep Work by Cal Newport
    • The Intelligent Investor by Benjamin Graham and comments by Jason Zweig
    • The 3.3 Rule by John Briggs
    • Invent and Wander by Jeff Bezos
    • Move Fast and Break Things by Jonathan Taplin