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Whiplash

How to Survive Our Faster Future

By Joi Ito and Jeff Howe
12-minute read
Audio available
Whiplash: How to Survive Our Faster Future by Joi Ito and Jeff Howe

Whiplash (2016) explains the new rules of our fast-changing world. The current moment is defined by emergent technologies and innovative ideas, and the only way to stay afloat is to adapt. Forget the principles of yesterday and start developing strategies that work today.

  • People with an interest in technology and digital developments
  • Entrepreneurs and start-up owners
  • Anyone who wants to learn about business strategies

Joichi Ito, a technology expert and entrepreneur, is the director of the Massachusetts Institute of Technology’s Media Laboratory. A visiting professor at Harvard Law School, he also serves on the boards of PureTech Health and the New York Times Company.

Jeff Howe is an assistant professor at Northeastern University. In 2006, he coined the term “crowdfunding” in an article for Wired magazine. His writing has also appeared in TIME magazine, the New York Times and the Washington Post.

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