Whiplash Book Summary - Whiplash Book explained in key points
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Whiplash summary

Joi Ito and Jeff Howe

How to Survive Our Faster Future

4 (48 ratings)
16 mins

Brief summary

Whiplash by Joi Ito and Jeff Howe explores the concept of "emergence," or how new ideas and innovations arise from the complex interactions of diverse groups. They use examples from music, art, and technology to show how embracing chaos and collaboration can lead to creative breakthroughs.

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    Whiplash
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    Paradigms can prevent the recognition of great innovations.

    If you throw a baseball up in the air, it’s going to come down, right? Or what if you fly north in an airplane with limitless fuel? Well, you’ll eventually come back to where you took off.

    So why do these answers seem so commonsensical?

    Well, it’s because they chime with our current paradigm – that is, the worldview that underlies our theories about how things should function. Part of that paradigm is gravity, which causes airborne balls to return to earth and prevents airplanes from floating off into space. But, as the philosopher of science Thomas Kuhn points out, paradigms can shift.

    Paradigm shifts entirely revolutionize commonly held beliefs. And since people will defend their beliefs at almost any cost, these shifts are usually strongly resisted. Even most scientists will defend current paradigms.

    For instance, before the Copernican Revolution in the sixteenth century, it was believed that the sun orbited the earth, and many scientists continued to believe this for decades, despite clear evidence to the contrary.

    But nonscientific paradigms exist as well, and are often just as ingrained. Each age comes with a different set of social assumptions and theories. According to the French philosopher Michel Foucault, people have certain systems of norms and beliefs that dictate their actions. These systems change over time, and every generation has its own. As in science, they usually don’t change without vigorous resistance.

    The unquestioning acceptance of current paradigms, plus a resistance to paradigm shifts, has prevented the acknowledgment of history's greatest innovations.

    Take Louis and Auguste Lumière, the brothers who developed the first “living photographs” – later known as motion pictures – in 1895.

    Audiences were initially captivated by the moving images. But it only took a few years for the novelty to wear off, prompting one of the brothers to declare that “the cinema is an invention without any future.” Consequently, the brothers opted to focus on color photography.

    So why could neither the brothers nor the audience see the true potential of this new medium? Well, they were committed to an old paradigm, according to which photos were only capable of telling the story of a single moment, not spinning longer, complex tales. It didn’t even occur to them to transform pictures into the modern “film.”

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    What is Whiplash about?

    Whiplash (2016) explains the new rules of our fast-changing world. The current moment is defined by emergent technologies and innovative ideas, and the only way to stay afloat is to adapt. Forget the principles of yesterday and start developing strategies that work today.

    Whiplash Review

    Whiplash (2016) by Joi Ito and Jeff Howe is a thought-provoking exploration of the future of innovation in a rapidly changing world. Here's why this book is worth reading:

    • It offers a refreshing perspective on the concept of innovation, challenging traditional notions and sparking new ideas.
    • With its in-depth interviews and real-life examples, the book provides fascinating insights into the world of technology, art, and entrepreneurship.
    • Drawing on personal experiences and diverse perspectives, the authors paint a vivid picture of the challenges and opportunities that lie ahead in our interconnected world.

    Best quote from Whiplash

    Today, the biggest threats to the status quo come from the smallest of places, from start-ups and rogues, breakaways and indie labs.

    —Joi Ito and Jeff Howe
    example alt text

    Who should read Whiplash?

    • People with an interest in technology and digital developments
    • Entrepreneurs and start-up owners
    • Anyone who wants to learn about business strategies

    About the Author

    Joichi Ito, a technology expert and entrepreneur, is the director of the Massachusetts Institute of Technology’s Media Laboratory. A visiting professor at Harvard Law School, he also serves on the boards of PureTech Health and the New York Times Company.

    Jeff Howe is an assistant professor at Northeastern University. In 2006, he coined the term “crowdfunding” in an article for Wired magazine. His writing has also appeared in TIME magazine, the New York Times and the Washington Post.

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    Whiplash FAQs 

    What is the main message of Whiplash?

    The main message of Whiplash is the importance of embracing chaos and uncertainty to foster innovation and creativity.

    How long does it take to read Whiplash?

    The reading time for Whiplash varies, but it typically takes a few hours. The Blinkist summary can be read in just 15 minutes.

    Is Whiplash a good book? Is it worth reading?

    Whiplash is a thought-provoking read that offers valuable insights into the future of innovation. It's definitely worth exploring.

    Who is the author of Whiplash?

    Whiplash is written by Joi Ito and Jeff Howe.

    What to read after Whiplash?

    If you're wondering what to read next after Whiplash, here are some recommendations we suggest:
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    • Atomic Habits by James Clear
    • War and Peace by Leo Tolstoy
    • Emotional Intelligence by Daniel Goleman
    • The Unwinding of the Miracle by Julie Yip-Williams
    • The Power of Now by Eckhart Tolle