In The Upside of Irrationality (2011), Dan Ariely uses behavioral economics to show us why we behave irrationally, how it affects our decision-making processes, and what we can do to make better choices.
Dan Ariely is a professor of psychology and behavioral economics at Duke University. He is also the author of two international bestsellers, Predictably Irrational and The Honest Truth About Dishonesty.
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