Dan Ariely is a professor of psychology and behavioral economics at Duke University. He has written for numerous prestigious publications, such as The Wall Street Journal, the New York Times and Scientific American. His other books include The Upside of Irrationality and The Honest Truth about Dishonesty, which were both bestsellers.
Predictably Irrational (2010) explains the fundamentally irrational ways we behave every day. Why do we decide to diet and then give it up as soon as we see a tasty dessert? Why would your mother be offended if you tried to pay her for a Sunday meal she lovingly prepared? Why is pain medication more effective when the patient thinks it is more expensive? The reasons and remedies for these and other irrationalities are explored and explained with studies and anecdotes.
Using various experiments to uncover the hidden factors that drive us to cheat in everyday situations, author Dan Ariely finds that certain anticipated motivators – for example, money – actually don’t play a crucial role in our dishonesty. At the same time, other, quite unexpected forces influence us very strongly – for instance, the social acceptability of cheating, and even our altruistic tendencies.
In The Upside of Irrationality (2011), Dan Ariely uses behavioral economics to show us why we behave irrationally, how it affects our decision-making processes, and what we can do to make better choices.
We use money every day to take care of bills and purchase the things we need to get by in life, yet rarely seem to think rationally about spending it. Dollars and Sense (2017) explores the irrational human nature that leads to bad spending habits, why we’re so bad at saving money and how to resolve this all too human shortcoming.