Dr. Noah Goldstein is Associate Professor of Management and Organization at UCLA Anderson School of Management and also holds joint appointments in the Psychology Department and the David Geffen School of Medicine. He has won awards in both teaching and research and was on the Scientific Advisory Board of two Fortune Global 500 companies.
Dr. Robert Cialdini is the most cited living psychologist in the field of influence and persuasion. His career has centred on researching the science of influence. He is the best-selling author of Yes: 50 Scientifically Proven Ways to be Persuasive.
The Small BIG offers 52 examples on how minor changes in your behavior can make you more confident and successful when it comes to negotiating with and persuading others. Those who read this book will be able to draw value from the examples and make significant improvements to their persuasion style.
Born Standing Up is a memoir by legendary comedian Steve Martin. In this engaging and honest book, Martin reflects on his journey to stardom in the world of stand-up comedy. From his early days working at Disneyland to selling out arenas across the country, he shares insights, humorous anecdotes, and the challenges he faced along the way. It's a fascinating behind-the-scenes look at the life of a comedic genius.
Shopgirl is a bittersweet novel by Steve Martin that delves into the life of Mirabelle, a young artist working as a salesgirl at a high-end department store. Set in Los Angeles, the book explores themes of loneliness, love, and self-discovery as Mirabelle becomes involved with two very different men. Through Martin's unique blend of humor and insight, the story offers a poignant reflection on human connections and the pursuit of happiness.
Readers who enjoy introspective and character-driven stories
People interested in exploring the complexities of human relationships and emotions
Those who appreciate Steve Martin's unique blend of humor and insight