David Lewis Books
Dr. David Lewis, the “father of neuromarketing,” is the foremost psychologist to apply the findings of neuroscience to the buying-brain. As co-founder and Director of Research at Mindlab International, he has worked with Fortune 500 companies and authored multiple bestselling books, including The Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy.
What's The Brain Sell about?
The Brain Sell (2013) reveals innovative tactics that’ll help marketers draw in customers by using the powers of neuroscience. These blinks explore strategies of psychological marketing, body language and sensory allure that every retailer should know, and that every customer should know how to avoid!
Who should read The Brain Sell?
- Marketers interested in encouraging their customers to buy more
- Customers who’d like to defend themselves against marketing tricks
The Bullseye Principle
What's The Bullseye Principle about?
The Bullseye Principle (2018) is a practical guide to confident, clear communication in contemporary business settings. Covering everything from personal branding to inspiring others and running meetings effectively, these blinks will show you how to deliver your lines with style and win over your audience.
Who should read The Bullseye Principle?
- Leaders looking to find their voice
- Public speakers with stage fright
- Interviewers and interviewees
What Philosophy Can Teach You About Being a Better Leader
What's What Philosophy Can Teach You About Being a Better Leader about?
What Philosophy Can Teach You About Being a Better Leader (2019) explains how we've lost sight of some of the most important aspects of leadership, and it presents helpful philosophical perspectives to get us back on track. Drawing from both ancient and modern philosophy, the authors outline simple yet powerful approaches to rethinking strategy, management, and communication. And what’s even better is that these philosophical “hacks” aren’t just for CEOs. By using these thought experiments and insights, we can all flourish at work and outside of it.
Who should read What Philosophy Can Teach You About Being a Better Leader?
- Business leaders wanting to take their leadership skills to the next level
- Managers who have already tried all the psychology hacks and need something more
- Anyone interested in philosophy