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This is Service Design Thinking

Basics, Tools, Cases

By Marc Stickdorn, Jakob Schneider
10-minute read
Audio available
This is Service Design Thinking: Basics, Tools, Cases by Marc Stickdorn, Jakob Schneider

This is Service Design Thinking (2011) presents the core principles of service design. By providing tools and real-life examples, it’s a great introduction to this evolving and interdisciplinary approach to designing services. These blinks present the most salient information on the subject.

  • Entrepreneurs and innovators
  • Students and professionals of design
  • Marketers and consultants

Marc Stickdorn, a service-design consultant, is the cofounder of Destinable, a consultancy firm that specializes in designing tourism services. He is also a professor and lecturer at MCI Management Center Innsbruck, in Austria.

Jakob Schneider is a German visual designer and the creative head of the design agency KD1. Together with Marc Stickdorn, Schneider has cofounded two start-ups, ExperienceFellow and Smaply. He also works as a consultant for brands such as Volkswagen, Deutsche Telekom and Siemens.

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