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Blink 3 of 8 - The 5 AM Club
by Robin Sharma
Undressing the Dismal Science
Naked Economics by Charles Wheelan provides an introduction to basic economic concepts in an easily accessible and entertaining way. It offers insights into how markets work, the role of government, and the importance of incentives.
Whether you’re getting a cup of coffee or making a retirement plan, you probably make decisions about money every day. But of course, money doesn’t grow on trees. So how do you decide when to part with your earnings? What drives your decisions to spend versus save?
Economics is the study of the processes involved in the production, consumption and transfer of wealth, both on a smaller scale (e.g., personal finances) and a larger one (e.g., international trade policy). The field is built on two assumptions about how we create and consume wealth.
The first assumption is related to why we buy things, namely that people strive to maximize their utility.
What do we mean by utility? Utility relates to satisfaction with the material world. For example, buying a Ferrari might satisfy your lifelong dream of owning a luxury Italian sports car, but if buying it prevents you from paying your mortgage and your house is repossessed by the bank, you may end up homeless and significantly less satisfied – i.e., with less utility – than you were pre-Ferrari.
Basically, this first principle says that people make decisions about money according to their overall best interests.
But people aren’t the only ones striving to maximize their utility: firms and companies do, too.
A firm is any economic actor that sells products: it can be as small as a man selling pretzels on a street corner or as large as a multinational conglomerate like Boeing.
Either way, firms try to maximize their profits while minimizing their costs. This is the second principle of economics: like individuals, firms operate according to their best interests.
The dynamic between the individual consumer and the firm that creates products is what shapes the market, the place where exchange happens.
These assumptions – that both individuals and firms strive to maximize their utility – are at the core of economics.
This book provides you with an accessible yet comprehensive overview of economics. You’ll be guided through the major themes of economics without all the baffling jargon, graphs and equations.
Naked Economics (2002) is an eye-opening exploration of the fundamental principles that shape our global economy and influence our everyday lives. Here's why this book is worth reading:
As Gordon Gekko told us in the movie Wall Street, greed is good, so make sure that you have it working on your side.
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Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.
Try Blinkist to get the key ideas from 7,500+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.
Get startedBlink 3 of 8 - The 5 AM Club
by Robin Sharma
What is the main message of Naked Economics?
Understanding economics is essential for making informed decisions in daily life.
How long does it take to read Naked Economics?
The reading time for Naked Economics varies, but you can read the Blinkist summary in just 15 minutes.
Is Naked Economics a good book? Is it worth reading?
Naked Economics is a must-read for anyone interested in understanding the complexities of our global economy.
Who is the author of Naked Economics?
The author of Naked Economics is Charles Wheelan.