Mindless Eating explores the diverse messages and influences that constitute our eating habits, which we tend to follow “mindlessly.” It also offers practical solutions on how to exploit these subconscious influences in order help meet our health or weight-loss goals.
Brian Wansink is Professor of Consumer Behavior and Director of the Cornell Food and Brand Lab at Cornell University, and former Executive Director of the USDA’s Center for Nutrition Policy and Promotion. During his academic career, he has produced award-winning, internationally published research on food psychology and eating habits, which has contributed to a deeper understanding of our food consumption and purchasing habits.
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