Sally Hogshead Books
Sally Hogshead is one of the leading marketers and advertising writers in the United States and develops marketing strategies for leading companies such as Starbucks and Microsoft. Hogshead graduated from Duke University and founded her own advertising agency when she was just 27 years old.
What's Fascinate about?
In Fascinate, author Sally Hogshead helps us realize our potential for fascination. By explaining in vivid language exactly how fascination works and how you can trigger it in others, Fascinate provides you, your company and your brand with the tools to fascinate. These “seven triggers of fascination” can help you to increase the odds of success, both in your personal life and in business.
Who should read Fascinate?
- Anyone who owns or works at a company interested in improving its reputation
- Anyone who’d like to improve their own ability to fascinate others
- Students of psychology interested in the concept of human fascination
How the World Sees You
What's How the World Sees You about?
How the World Sees You (2014) offers a window into yourself, helping you discover what fascinates you and how you can be fascinating to other people. Find out how to use your unique personality to improve your performance and your chances of success, and learn how to read those around you so you can put together the perfect collaborative team.
Who should read How the World Sees You?
- Business leaders who want to learn about team building
- Employees stuck at a dead-end job
- Professionals striving to better understand their personal skill set