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Everything is Obvious

How Common Sense Fails Us

By Duncan J. Watts
19-minute read
Everything is Obvious: How Common Sense Fails Us by Duncan J. Watts

Everything Is Obvious offers insights into the failures of the most commonly used method of explaining human behavior: common sense. By offering sound solutions to common sense reasoning, this book gives the reader the tools to better attempt to understand human behavior.

  • Anyone who wants a better approach to explaining or predicting human behavior
  • Anyone involved in policy making or business strategy

Duncan J. Watts is a principal researcher at Microsoft Research and well known for his work on network science. He has also authored the bestseller Six Degrees: The Science of a Connected Age, and was formerly a professor of sociology at Columbia University.

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