SEO 2016 Book Summary - SEO 2016 Book explained in key points
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SEO 2016 summary

Adam Clarke

Learn Search Engine Optimization with Smart Internet Marketing Strategies

4.1 (31 ratings)
15 mins
Table of Contents

    SEO 2016
    Summary of 6 key ideas

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    To help your website rank higher in search, you need to establish both trust and online authority.

    In just a few decades, the vast web of information that is the internet has expanded exponentially, and it isn’t showing signs of letting up anytime soon.

    But while the wealth of information online is incredible, it is also problematic. So much content is scattered like islands in a massive sea. If you manage a website for your company – your personal internet island – your challenge is visibility, or how to get visitors across the vast sea to your shores.

    Search engine optimization (SEO) is your tool. Effective SEO helps you bring your website closer to the top of search results on search engines like Google. A top ranking, however, is based on two main points.

    First, Google prefers and gives a higher ranking to websites that are “trusted” and that enjoy a good reputation. This means if you’ve built a high-quality site, Google will trust it more and rank it higher.

    But what exactly is a high-quality site? For Google, this is a site with content that is both informative and precise. You’ll need to make sure you’ve fixed spelling errors, and ensure content is easy to read and written in a style that is accessible.

    Remember: the easier it is for a larger audience to consume your well-written, clear content, the higher Google will rank your site.

    But while quality is important, reputation is even more so. A good way to build your online reputation is to have other respected sites to link to your site.

    For example, you might get an established news site like that of the New York Times or Guardian to run an article about your business and include a link to your website. Such links are known as backlinks.

    The second key point is the more authority your website has, the higher it will rank in search.

    Authority is measured by the number of backlinks you earn and the number of followers you have on social media. Simply put, if you have 10,000 Facebook followers and 550 backlinks, many of which come from respected sources, you’ll rank higher than a competitor with just 100 Facebook followers and 20 backlinks.

    Here we’ve covered the basics of SEO; now it’s time to dive into more specific strategies.

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    What is SEO 2016 about?

    SEO 2016 (2015) is your definitive guide to mastering search engine optimization. These blinks will explain the essential workings of Google’s ranking algorithm and outline strategies to increase your website’s visibility and help you climb higher in search engine rankings.

    Who should read SEO 2016?

    • Business owners who want to boost their company’s online visibility
    • People interested in digital strategy and marketing
    • Anyone who wants to appear on the first page of a Google search

    About the Author

    Adam Clarke is a Google-certified search engine optimization consultant. He has helped companies both big and small to boost their websites to the first page of Google’s online search results and has personally logged a number of top rankings in the last decade.

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