Get the key ideas from
SEO 2016
Learn Search Engine Optimization with Smart Internet Marketing Strategies
SEO 2016 (2015) is your definitive guide to mastering search engine optimization. These blinks will explain the essential workings of Google’s ranking algorithm and outline strategies to increase your website’s visibility and help you climb higher in search engine rankings.
- Business owners who want to boost their company’s online visibility
- People interested in digital strategy and marketing
- Anyone who wants to appear on the first page of a Google search
Adam Clarke is a Google-certified search engine optimization consultant. He has helped companies both big and small to boost their websites to the first page of Google’s online search results and has personally logged a number of top rankings in the last decade.
Go Premium and get the best of Blinkist
Upgrade to Premium now and get unlimited access to the Blinkist library. Read or listen to key insights from the world’s best nonfiction.
Upgrade to PremiumWhat is Blinkist?
The Blinkist app gives you the key ideas from a bestselling nonfiction book in just 15 minutes. Available in bitesize text and audio, the app makes it easier than ever to find time to read.
Start free trialDiscover
3,500+ top
nonfiction titles
Get unlimited access to the most important ideas in business, investing, marketing, psychology, politics, and more. Stay ahead of the curve with recommended reading lists curated by experts.
Start free trialJoin Blinkist to get the key ideas from
Get the key ideas from
Get the key ideas from
SEO 2016
Learn Search Engine Optimization with Smart Internet Marketing Strategies
- Read in 12 minutes
- Audio & text available
- Contains 7 key ideas
Synopsis
SEO 2016 (2015) is your definitive guide to mastering search engine optimization. These blinks will explain the essential workings of Google’s ranking algorithm and outline strategies to increase your website’s visibility and help you climb higher in search engine rankings.
Key idea 1 of 7
To help your website rank higher in search, you need to establish both trust and online authority.
In just a few decades, the vast web of information that is the internet has expanded exponentially, and it isn’t showing signs of letting up anytime soon.
But while the wealth of information online is incredible, it is also problematic. So much content is scattered like islands in a massive sea. If you manage a website for your company – your personal internet island – your challenge is visibility, or how to get visitors across the vast sea to your shores.
Search engine optimization (SEO) is your tool. Effective SEO helps you bring your website closer to the top of search results on search engines like Google. A top ranking, however, is based on two main points.
First, Google prefers and gives a higher ranking to websites that are “trusted” and that enjoy a good reputation. This means if you’ve built a high-quality site, Google will trust it more and rank it higher.
But what exactly is a high-quality site? For Google, this is a site with content that is both informative and precise. You’ll need to make sure you’ve fixed spelling errors, and ensure content is easy to read and written in a style that is accessible.
Remember: the easier it is for a larger audience to consume your well-written, clear content, the higher Google will rank your site.
But while quality is important, reputation is even more so. A good way to build your online reputation is to have other respected sites to link to your site.
For example, you might get an established news site like that of the New York Times or Guardian to run an article about your business and include a link to your website. Such links are known as backlinks.
The second key point is the more authority your website has, the higher it will rank in search.
Authority is measured by the number of backlinks you earn and the number of followers you have on social media. Simply put, if you have 10,000 Facebook followers and 550 backlinks, many of which come from respected sources, you’ll rank higher than a competitor with just 100 Facebook followers and 20 backlinks.
Here we’ve covered the basics of SEO; now it’s time to dive into more specific strategies.
Key ideas in this title
- To help your website rank higher in search, you need to establish both trust and online authority.
- Good keywords that reflect your site’s focus accurately are crucial for search engine visibility.
- Memory-heavy images take too much time to load, angering users and resulting in lower rankings.
- Build relevant backlinks to your site using digital directories and useful, content-focused videos.
- Earn extra SEO points by posting to popular social media, especially industry leader Facebook.
- The rules of SEO change when it comes to local business, so ignore the power of reviews at your peril.
- Final summary
