Getting Real Buchzusammenfassung - das Wichtigste aus Getting Real

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Zusammenfassung von Getting Real

Name: Getting Real
Rating: 4.4 (40 reviews)
Author: Jason Fried and David Heinemeier Hansson

Jason Fried and David Heinemeier Hansson

The Smarter, Faster, Easier Way to Build a Successful Web Application

4.4 (40 Bewertungen)

18 Min.

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Innovation Unternehmertum Scrum & Agiles Arbeiten

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Getting Real
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Kernaussage 1 von 8

What’s in it for me? Learn how to skip the useless bits when starting an agile business.

Entrepreneurs cannot escape certain issues when developing a new business. When starting from scratch, you’ve got to grab that big idea, set priorities, stay lean but choose the right staff, and so on.

In these blinks, successful entrepreneur and author Jason Fried shares with you his insights on the challenges of creating, launching and managing a new product, based on his personal experience with his own web-application development start-up.

Yet the wisdom here isn’t just for app jockeys. What you’ll learn is essential information for anyone looking to succeed in today’s business world, whether corporate executives, marketers or designers.

The bottom line? Cut out the fluff and get to the core of your idea – if you want to win, it’s time to get real.

In these blinks, you’ll discover

why trying to do what the competition is doing is a sure way to fail;
why you should chose a generalist over a specialist every time; and
how you can find your own personal work zone.

Early entrepreneurs should build apps that speak to a demographic they know best: themselves.

Has anyone ever told you that when starting a business, a surefire strategy is to identify the most competitive company in your industry and copy it? Well, this strategy is dead wrong.

Instead of trying to mimic successful companies, do the opposite: underdo your competitors. Committing yourself to perpetually trying to one-up the competition is a dead end. What’s more, such strategies often result in the creation of overly complicated, poorly working products.

That’s why the better idea is to do less. For instance, if your competitor makes a product that offers ten features, you should create one with just five features. By selling a product with fewer options, you’ll position yourself as the company with the simple, quality choice – and leave the complicated projects to the people with the established resources to take them on.

But how can you tell which features of your new product are the essential ones?

Simply build a product you personally would want, as you can be sure that others will want it, too. That’s because people who are like you probably share problems similar to your own. So, by making something that solves your own issues, you become your own target audience – which means saving time and money on surveys and customer feedback.

Take Basecamp, the author’s first web application. His web design company was in need of a communication tool for keeping in touch with clients and following up on projects. Since he couldn’t find a good option in the market, he just made his own!

And guess what? Basecamp was an instant hit.

But remember, when building your own product to your own specifications, it’s essential to avoid seeking external funding to do so. If you line up a bunch of investors, you’ll soon be answering to their specific demands for involved market research and a competitive product.

At least at first, it’s smarter to begin with whatever cash you have in hand and remain your own boss.

Keeping your team and start-up lean and agile is essential to launching a new, successful product.

Every entrepreneur wants to strike it big, but it’s important not to take things too fast. After all, physics tells us that the heavier the mass, the harder it is to change its direction.

This means that being small keeps your business agile and adaptable, able to hold on to good ideas while quickly dropping bad ones.

Set your priorities early and focus on the now. Don’t sweat the details or obsess over future issues.

Just like being in a hurry to grow your company can get you into trouble, rushing a product to market is a sure route to failure. Before you throw that app out there, you need to establish priorities first.

For starters, you’ll need to articulate your big idea concisely by answering a few questions. This will help you outline your vision for your product. Ask yourself, “Why does my product exist?” and “What makes it different from the competition’s product?”

Creating a strong organization is crucial to maximizing time for productive work.

When setting up a new business, time is of the essence. Unfortunately, there are plenty of ways to waste it. You need to optimize your schedule – here’s a few tips to help you do so.

First, you’re at your most productive when your surroundings melt away and don’t distract you. This is why so many people enjoy working either early in the morning or late at night. During these quiet times you can easily get into the zone – a state of mind when you are totally focused on work.

A good attitude is essential in prospective employees; delaying early hiring is a wise move.

If you’re not already aware, you’ll learn soon enough that you can’t do everything yourself. But how do you pick the right people to help you realize your big idea?

When starting off with a small crew – like you should – you don’t want to put together an “A-Team” but instead choose a well-rounded group of broadly talented individuals.

Building a great product means focusing on essential features and saying “no” to the rest.

As a new entrepreneur, it can be difficult to manage your product’s features, but it’s essential to exercise discipline when choosing the elements your application will offer. You should be fine as long as you stick to the author’s motto: it’s better to launch half a product than a half-assed product.

To avoid building a half-assed product, you should be comfortable with launching your idea before it’s completely realized. The result will be a lean, simple and smart product that forms a good foundation on which your company can then build and improve.

Your interface is the first thing a user sees, and is the most important part of your product.

First impressions are crucial, and the same holds for software applications. Since your product’s interface is the first thing a user interacts with, your interface essentially is your product. This means it’s important to take care of the interface early on in your development process.

In fact, when it comes to web applications, dialing in the interface should even come before the bulk of programming. If you go the other way around, you’ll quickly find that programming becomes the hardest part of the job. If your interface is weak, you’ll face an extremely complicated and expensive challenge in cleaning it up or improving it.

When launching a new application, it’s essential that you make it inexpensive as well as hassle-free.

So your product is ready and you’re set to release it to the market. But first you’ll need to strategize, as it’s essential to ensure that access to your product is painless and straightforward for the user.

It’s especially important to make the process of signing up as trouble-free as possible for your target audience. Your website could show a message like, “Sign up and login in under a minute!”

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Worum geht es in Getting Real?

Getting Real (2011) offers a comprehensive breakdown of the challenges facing entrepreneurs in the market for web applications. These blinks are full of hard facts and solid advice about what to do and not to do when starting your new app business.

Wer Getting Real lesen sollte

Developers, programmers and marketers
Entrepreneurs eager to develop a “big idea” app
Managers looking for optimal ways to organize teams

Über den Autor

Jason Fried is a co-founder of 37signals, a web development company.

David Heinemeier Hansson is a partner at 37signals and the creator of the Ruby on Rails programming framework.

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