The best 31 Big Tech books

Big Tech holds significant influence in today’s digital age, shaping how we interact, work, and consume information. Our book list delves into the complexities of this industry, offering a holistic view that’s crucial for understanding its impact and challenges.

Explore our insightful collection to grasp the nuances of Big Tech’s power dynamics and societal implications. Ready to dive into these thought-provoking reads and gain a fresh perspective on the tech world?

The best 31 Big Tech books
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1
Big Tech Books: The Everything Store by Brad Stone

The Everything Store

Brad Stone
Jeff Bezos and the Age of Amazon
4.4 (210 ratings)
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What's The Everything Store about?

Despite being a billion-dollar company today, Amazon was built on humble beginnings in Jeff Bezos’ garage. From the get-go, Bezos was driven by the grand vision of creating an Everything Store – which has, in the meantime, virtually come true. Focusing equally on the company and its founder, this book shows how he turned his dream into a reality.

The Washington Post and Forbes both dubbed The Everything Store the best book of 2013. 

Who should read The Everything Store?

  • Anyone interested in the history of the online megastore Amazon
  • Anyone who wants to know what makes its founder, Jeff Bezos, different from the rest
  • Anyone with a general interest in entrepreneurship 

2
Big Tech Books: Hatching Twitter by Nick Bilton

Hatching Twitter

Nick Bilton
A True Story of Money, Power, Friendship, and Betrayal
4.4 (18 ratings)
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What's Hatching Twitter about?

Hatching Twitter tells the story of the four men responsible for Twitter as we know it. It’s a tale of backstabbing, superstar glory and billions of dollars that chronicles the drama and defining decisions that made Twitter what it is today.

Who should read Hatching Twitter?

  • Anyone who uses Twitter
  • Anyone who is interested in Twitter’s impact and origins
  • Anyone who works in a start-up
  • Anyone interested in the dangers of mixing business and friendship

3
Big Tech Books: What Would Google Do? by Jeff Jarvis

What Would Google Do?

Jeff Jarvis
3.9 (41 ratings)
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What's What Would Google Do? about?

The age of the Internet has dawned, but very few companies seem to understand how profoundly it has changed the business landscape and what they must do to thrive. The most obvious exception? Google. What Would Google Do? endeavors to explain what strategic choices fuel the success of Google and other web 2.0 companies like Amazon.

Who should read What Would Google Do??

  • Anyone who wants to learn the secrets to the success of Google and other web 2.0 companies
  • Anyone who wants to drive more traffic to their websites
  • Anyone who wants to emulate Google’s strategy in their own business

4
Big Tech Books: How Google Works by Eric Schmidt and Jonathan Rosenberg

How Google Works

Eric Schmidt and Jonathan Rosenberg
4.4 (118 ratings)
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What's How Google Works about?

How Google Works shares business insights from one of the most successful technology start-ups in history. Written by the former top executives at the company, the book lays out, step by step, Google’s path to success; a roadmap that your company can follow, too.

Who should read How Google Works?

  • CEOs or managers at start-up companies
  • Anyone with a start-up idea looking for the fast path to success
  • Anyone interested in a behind-the-scenes look at Google

5
Big Tech Books: The Four by Scott Galloway

The Four

Scott Galloway
The Hidden DNA of Amazon, Apple, Facebook and Google
4.0 (166 ratings)
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What's The Four about?

The Four (2017) examines the great superpowers of our digital age – Apple, Amazon, Facebook and Google – and attempts to answer a few tough questions: How have these companies changed the world we live in and what is their formula for success? How can other companies rise to similar echelons of power? And what does it take to thrive in a world shaped by the Four?

Who should read The Four?

  • Facebook and iPhone users
  • Anyone who regularly performs searches on Google, shops on Amazon, uses an Apple device or spends time on Facebook
  • Business enthusiasts and business analysts

6
Big Tech Books: Hit Refresh by Satya Nadella

Hit Refresh

Satya Nadella
The Quest to Rediscover Microsoft’s Soul and Imagine a Better Future for Everyone
4.4 (118 ratings)
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What's Hit Refresh about?

Hit Refresh (2017) charts the journey of Satya Nadella, from his childhood as a cricket-obsessed boy in Hyderabad, India, to working at the very top of global tech powerhouse Microsoft. Packed full of illuminating reflections on everything from the psychology of the cricket field to what parenthood can teach us about business, these blinks provide a rare insight into the life and thoughts of one of the world’s most influential men.

Who should read Hit Refresh?

  • Tech-heads and computer whizzes
  • Business students and entrepreneurs
  • Anyone interested in the past, present or future of Microsoft

7
Big Tech Books: Amazon by Natalie Berg & Miya Knights

Amazon

Natalie Berg & Miya Knights
How the World’s Most Relentless Retailer will Continue to Revolutionize Commerce
4.4 (172 ratings)
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What's Amazon about?

Amazon (2019) investigates the rise of the most disruptive online retailer of the twenty-first century, from humble online bookstore to global business empire. Drawing on industry data and insider knowledge, retail experts Natalie Berg and Miya Knights explain why Amazon dominates today’s e-commerce market, how it will continue to revolutionize retail, and what other businesses can do to keep up.

Who should read Amazon?

  • Aspiring business strategists and marketing experts
  • Anyone wondering how their business can thrive in an Amazon world
  • Online shoppers interested in the future of retail

8
Big Tech Books: Never Lost Again by Bill Kilday

Never Lost Again

Bill Kilday
The Google Mapping Revolution that Sparked New Industries and Augmented Our Reality
4.5 (37 ratings)
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What's Never Lost Again about?

Never Lost Again (2018) details the story of Google Maps and Google Earth – from their origins with Keyhole, a little-known Silicon Valley start-up, to their roll-out under Google in 2005. In addition to following the different characters who made the applications happen, Never Lost Again explores how the world has changed forever since the Google mapping revolution began.

Who should read Never Lost Again?

  • Anyone interested in Silicon Valley 
  • Coders, software developers, and tech enthusiasts
  • Company leaders looking for an inspiring vision

9
Big Tech Books: Liftoff by Eric Berger

Liftoff

Eric Berger
Elon Musk and the Desperate Early Days That Launched SpaceX
4.5 (154 ratings)
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What's Liftoff about?

Liftoff (2021) tells the story of SpaceX’s beginnings – from the day that Elon Musk resolved to send rockets to Mars, through the first failed launch attempts on the tropical island of Omelek, to the make-or-break fourth flight. From a scrappy new venture to the world-renowned rocket company we know today, Liftoff has the inside scoop on SpaceX.

Who should read Liftoff?

  • Fans of SpaceX and Elon Musk
  • Tech enthusiasts and budding aerospace engineers
  • Would-be space explorers

10
Big Tech Books: Woke, Inc. by Vivek Ramaswamy

Woke, Inc.

Vivek Ramaswamy
Inside Corporate America's Social Justice Scam
4.0 (240 ratings)
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What's Woke, Inc. about?

Woke, Inc. (2021) explores how the ideology of wokeness has come to infect America’s corporate sphere. While paying lip service to various social-justice causes, major American companies are acting in ways that are anything but just –⁠ and generating major profit in the process. Aside from being a nefarious way for corporations to make money, this strategy is also doing lasting damage to American democracy in surprising ways, and it’s time to snuff it out.

Who should read Woke, Inc.?

  • Conservatives and centrists worried about the excesses of progressivism
  • Liberals who want to hear the other side’s perspective
  • Anyone interested in American social ills

11
Big Tech Books: Google Leaks by Zach Vorhies and Kent Hecklively

Google Leaks

Zach Vorhies and Kent Hecklively
A Whistleblower's Exposé of Big Tech Censorship
3.5 (347 ratings)
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What's Google Leaks about?

Google Leaks (2021) is the no-holds-barred story of one former Google employee, who claims that the search giant has been corrupted by political bias and is pursuing a course of deliberate online censorship. It details the author’s journey after Donald Trump’s election from satisfied employee to unflinching corporate whistleblower .

Who should read Google Leaks?

  • Tech lovers concerned by the the growth of online megacorporations 
  • Political aficionados interested in the years of Trump’s presidency
  • Free-speech advocates concerned by the erosion of civil liberties

12
Big Tech Books: Privacy Is Power by Carissa Véliz

Privacy Is Power

Carissa Véliz
Why and How You Should Take Back Control of Your Data
4.5 (225 ratings)
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What's Privacy Is Power about?

Privacy is Power (2020) is a shocking exposé of the inner workings of surveillance capitalism. It reveals how, every day, hundreds of interested parties are violating your privacy and capitalizing on your personal data. Corporations, governments, and criminals alike are all busy collecting and exploiting your data in an effort to influence the way you think and behave. In these blinks, you’ll learn why your privacy is so important and what you can do to protect it.

Who should read Privacy Is Power?

  • Those perturbed by governments and corporations snooping on our private lives
  • People untroubled by digital surveillance because they believe they have nothing to hide
  • Anyone looking for actionable ways to protect their privacy now

13
Big Tech Books: Power Play by Tim Higgins

Power Play

Tim Higgins
Tesla, Elon Musk, and the Bet of the Century
4.3 (292 ratings)
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What's Power Play about?

Power Play (2021) tells the story of Tesla’s rise from overambitious start-up to one of the most valuable players in the global auto industry. It charts the company’s rapid rise, its operational and financial struggles, and the leadership of its volatile CEO, Elon Musk.

Who should read Power Play?

  • People interested in tech start-up history
  • Auto industry and car aficionados
  • Entrepreneurs interested in tech innovation

14
Big Tech Books: An Ugly Truth by Sheera Frenkel and Cecilia Kang

An Ugly Truth

Sheera Frenkel and Cecilia Kang
Inside Facebook's Battle for Domination
4.0 (266 ratings)
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What's An Ugly Truth about?

An Ugly Truth (2021) is a critical look behind the scenes of Facebook. This in-depth investigation reveals the politics and personalities animating the rise and subsequent missteps of this controversial social media behemoth.

Who should read An Ugly Truth?

  • Internet addicts looking to understand cyberspace
  • Political junkies addicted to their News Feed
  • Anyone who has ever logged on to social media

15
Big Tech Books: Nineteen Eighty-Four (1984) by George Orwell

Nineteen Eighty-Four (1984)

George Orwell
4.8 (1,678 ratings)
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What's Nineteen Eighty-Four (1984) about?

Nineteen Eighty-Four, also published as 1984, is a dystopian novel from 1949 that deals with the perils of totalitarianism. It’s set in an imagined future in a superstate called Oceania, which is ruled by an authoritarian government that maintains power through constant surveillance and other insidious means.

Who should read Nineteen Eighty-Four (1984)?

  • Anyone who’d like to know more about this must-read classic
  • People interested in politics and history
  • Those who are worried about freedom of thought

16
Big Tech Books: Pegasus by Laurent Richard and Sandrine Rigaud

Pegasus

Laurent Richard and Sandrine Rigaud
How a Spy in Our Pocket Threatens the End of Privacy, Dignity, and Democracy
4.3 (288 ratings)
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What's Pegasus about?

Pegasus (2023) follows the thrilling, worldwide investigation into one of the most powerful and insidious pieces of cyber surveillance software known to date. Beginning with a massive data leak to a small, independent news outlet, it tells the story of how Pegasus came to be, the hundreds of innocent individuals who have had their privacy taken away by it, and the global team of reporters and editors who risked everything to bring the story to light.

Who should read Pegasus?

  • Followers of the Pegasus Project and other cyber security international bombshells like the Panama Papers, or Wikileaks.
  • Fans of investigative journalism who want to know the stories behind the reports that shake the world.
  • Anyone who owns a phone and wants to know just how fragile their privacy really is.

17
Big Tech Books: Cloudmoney by Brett Scott

Cloudmoney

Brett Scott
Cash, Cards, Crypto, and the War for Our Wallets
4.1 (529 ratings)
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What's Cloudmoney about?

Cloudmoney (2022) provides an overview of our present payment landscape. As it turns out, the age-old question of “cash or card” is not as simple as it seems. Underneath the push toward cashless is a murky world of powerful interests trying to extract profit and data from people’s purchases. And the disappearance of cash has more disadvantages than you might think. 

Who should read Cloudmoney?

  • Literally everyone – we all use money
  • Anyone considering getting rid of cash altogether
  • Students of finance, economics, or politics

18
Big Tech Books: Invent and Wander by Jeff Bezos

Invent and Wander

Jeff Bezos
The Collected Writings of Jeff Bezos
3.2 (289 ratings)
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What's Invent and Wander about?

Invent and Wander (2020) is a collection of writings and insights by Amazon's founder that encapsulates his professional journey and vision for progress and innovation. Through Jeff Bezos's annual shareholder letters, speeches, and interviews, the book explores his philosophy of continuous innovation and an obsession with customer satisfaction, and provides a roadmap for anyone interested in navigating the rapidly changing world of technology and business.

Who should read Invent and Wander?

  • Aspiring entrepreneurs seeking inspiration and practical business insights
  • Students of business, leadership, or technology
  • Anyone interested in the evolution and workings of tech giants

19
Big Tech Books: Foundation by Isaac Asimov

Foundation

Isaac Asimov
4.5 (73 ratings)
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What's Foundation about?

Foundation (1951) looks at the crumbling of a galactic empire from the perspective of the planet Terminus, located on the Empire’s outer edge. Terminus is home to the Foundation, a community formed by a mathematician who could predict the future and the Empire’s inevitable demise. As the Empire crumbles, the Foundation gains increasing influence through a mixture of atomic power, religion, and economic savvy.

Who should read Foundation?

  • Sci-fi fans
  • Those who’ve watched the new Foundation television series and are curious about the books
  • Anyone who likes a good space opera

20
Big Tech Books: The Hitchhiker's Guide to the Galaxy by Douglas Adams

The Hitchhiker's Guide to the Galaxy

Douglas Adams
A Novel
4.2 (194 ratings)
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What's The Hitchhiker's Guide to the Galaxy about?

The Hitchhiker’s Guide to the Galaxy (1979) is the first book in a series of science fiction novels that follows Arthur Dent, the only human to escape the destruction of Earth. Following his rescue by an alien researcher for the eponymous guide, Arthur’s reluctant adventure across space and time leads to an array of surreal and humorous escapades across the universe.

Who should read The Hitchhiker's Guide to the Galaxy?

  • Those interested in learning what the classic science fiction franchise is all about
  • First-time intergalactic travelers looking to brush up on alien etiquette
  • Anyone curious about the meaning of life, the universe, and everything

21
Big Tech Books: The Geek Way by Andrew McAfee

The Geek Way

Andrew McAfee
The Radical Mindset that Drives Extraordinary Results
3.9 (69 ratings)
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What's The Geek Way about?

The Geek Way (2022) explores how modern tech giants construct organizational cultures that empower employees and accelerate results. It provides a blueprint for how leaders in any industry can transform sluggish bureaucracies into dynamic drivers of growth by implementing lessons from Silicon Valley.

Who should read The Geek Way?

  • Leaders seeking cultural revitalization within their organizations
  • Managers wanting to spark innovation
  • Directors aiming to empower teams

22
Big Tech Books: If It's Smart, It's Vulnerable by Mikko Hypponen

If It's Smart, It's Vulnerable

Mikko Hypponen
3.8 (19 ratings)
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What's If It's Smart, It's Vulnerable about?

If It's Smart, It's Vulnerable (2022), explores the evolution of cybersecurity threats and how to adapt to an increasingly interconnected digital landscape. Tracing the internet's history from early idealism to today's risks like hacking and autonomous malware, it offers practical tips and philosophy to help society balance innovation with security. 

Who should read If It's Smart, It's Vulnerable?

  • Everyday internet users seeking tips to improve personal security
  • Privacy advocates worried about surveillance and transparency
  • Anyone curious about the digital world's opportunities and challenges

23
Big Tech Books: Swipe to Unlock by Neel Mehta, Parth Detroja & Aditya Agashe

Swipe to Unlock

Neel Mehta, Parth Detroja & Aditya Agashe
The Primer on Technology and Business Strategy
4.2 (21 ratings)
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What's Swipe to Unlock about?

Swipe to Unlock (2017) offers a clear and concise understanding of the key concepts and technologies shaping today’s digital world. It breaks down complex tech topics into easily digestible explanations, covering everything from how the internet works to the business strategies of major tech companies. It’s essential material for anyone looking to navigate the intersection of technology, business, and everyday life, regardless of their technical background.

Who should read Swipe to Unlock?

  • Aspiring tech professionals who don’t want to be coders
  • Non-tech professionals working at tech companies
  • Anyone curious about the inner workings of the tech industry

24
Big Tech Books: Number Go Up by Zeke Faux

Number Go Up

Zeke Faux
Inside Crypto's Wild Rise and Staggering Fall
3.7 (139 ratings)
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What's Number Go Up about?

Number Go Up (2023) dives into the tumultuous and transformative world of cryptocurrencies. It traces the revolutionary rise of Bitcoin, the pivotal role and controversies of stablecoins like Tether, and the ambitious yet complex venture of El Salvador adopting Bitcoin as legal tender. Uncover the intricacies and challenges of a world redefined by digital currencies, and get a compelling look at the future of finance and its potential impact on global economies.

Who should read Number Go Up?

  • Cryptocurrency enthusiasts and investors
  • Finance and technology professionals
  • Anyone interested in economic innovation and trends

25
Big Tech Books: Filterworld by Kyle Chayka

Filterworld

Kyle Chayka
How Algorithms Flattened Culture
4.2 (210 ratings)
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What's Filterworld about?

Filterworld (2024) dives into the digital age's landscape, where algorithms are the unseen puppeteers of culture, taste, and social interaction. Peel back the digital curtain to uncover how your preferences are being shaped in echo chambers of sameness and how to be authentic in a world curated by code.

Who should read Filterworld?

  • Digital nomads and social media enthusiasts
  • Cultural critics investigating the intersection of technology and culture
  • Reclaimers of individuality

26
Big Tech Books: Attention Factory by Matthew Brennan

Attention Factory

Matthew Brennan
The Story of TikTok and China's ByteDance
4.0 (25 ratings)
Listen to the Intro
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What's Attention Factory about?

Attention Factory (2020) chronicles the meteoric rise of ByteDance, a company that has left an indelible mark on our perceptions of Chinese technology. A deft interweaving of storytelling, analysis, and captivating anecdotes, it offers an unparalleled glimpse into the company’s growth and how it has shaped the American and Chinese internet landscapes.

Who should read Attention Factory?

  • Tech enthusiasts interested in the inner workings of Chinese internet companies
  • Business professionals looking to understand the strategies behind TikTok’s rapid growth
  • Anyone curious about the TikTok phenomenon and its influence

27
Big Tech Books: Marketing Artificial Intelligence by Paul Roetzer & Mike Kaput

Marketing Artificial Intelligence

Paul Roetzer & Mike Kaput
AI, Marketing, and the Future of Business
3.1 (135 ratings)
Listen to the Intro
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What's Marketing Artificial Intelligence about?

Marketing Artificial Intelligence (2022) unravels the transformative journey of marketing in the AI era, inviting you to explore the seismic shifts reshaping audience engagement and the essence of marketing strategies. Dive into the world where AI’s fusion with human creativity opens new avenues for innovation, personalization, and efficiency, fundamentally altering how we connect with consumers. This guide provides insights to navigate the evolving digital landscape, making AI an indispensable ally in crafting the future of marketing.

Who should read Marketing Artificial Intelligence?

  • Marketing professionals exploring AI integration
  • Business leaders seeking competitive advantage
  • Technology enthusiasts curious about AI’s impact

28
Big Tech Books: Elon Musk by Walter Isaacson

Elon Musk

Walter Isaacson
3.9 (150 ratings)
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What's Elon Musk about?

Elon Musk (2023) chronicles the life and work of one of the most influential tech entrepreneurs of the twenty-first century. Covering Musk’s ambitious ventures in electric cars, space exploration, and renewable energy, it provides a rare detailed look into Musk’s unique approach to innovation, as well as the private and professional challenges he’s faced along the way.

Who should read Elon Musk?

  • Entrepreneurs and startup founders seeking inspiration
  • Students of technology and innovation management
  • Fans of Tesla, SpaceX, and Elon Musk

29
Big Tech Books: Co-Intelligence by Ethan Mollick

Co-Intelligence

Ethan Mollick
Living and Working with AI
4.2 (215 ratings)
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What's Co-Intelligence about?

Co-Intelligence (2024) explores the benefits of partnering with generative, language-based artificial intelligence (AI) in education, the workplace, and any area of life you wish to excel in. By harnessing the potential of new AI technology, and better understanding its limitations, you can use AI to significantly enhance your performance and potential.

Who should read Co-Intelligence?

  • Workplace professionals wanting to benefit from AI
  • AI amateurs looking to advance their user skills
  • Curious luddites wishing to learn about AI

30
Big Tech Books: The Technology Trap by Carl Benedikt Frey

The Technology Trap

Carl Benedikt Frey
Capital, Labor, and Power in the Age of Automation
3.6 (18 ratings)
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What's The Technology Trap about?

The Technology Trap (2019) explores the impact of technological progress on economic and political dynamics throughout history. It draws rich parallels between the Industrial Revolution and the current age of automation, highlighting the potential for both long-term progress and short-term disruption.

Who should read The Technology Trap?

  • Business leaders looking to navigate the changing landscape of work
  • Those concerned about the future of work in an automated world
  • Anyone worried about the social impact of artificial intelligence

31
Big Tech Books: The Everything War by Dana Mattioli

The Everything War

Dana Mattioli
Amazon's Ruthless Quest to Own the World and Remake Corporate Power
4.5 (4 ratings)
Listen to the Intro
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What's The Everything War about?

The Everything War (2024) is an investigative exposé revealing Amazon’s relentless strategies to dominate the world’s industries. It details how Amazon uses its vast resources and data to outcompete rivals, often resorting to exploitative practices and anticompetitive behavior. What does it really take to own the world and remake corporate powers?

Who should read The Everything War?

  • Those curious about Amazon’s shady legal and ethical history
  • Entrepreneurs and Business leaders
  • Anyone using Amazon services

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 FAQs 

What's the best Big Tech book to read?

While choosing just one book about a topic is always tough, many people regard The Everything Store as the ultimate read on Big Tech.

What are the Top 10 Big Tech books?

Blinkist curators have picked the following:
  • The Everything Store by Brad Stone
  • Hatching Twitter by Nick Bilton
  • What Would Google Do? by Jeff Jarvis
  • How Google Works by Eric Schmidt and Jonathan Rosenberg
  • The Four by Scott Galloway
  • Hit Refresh by Satya Nadella
  • Amazon by Natalie Berg & Miya Knights
  • Never Lost Again by Bill Kilday
  • Liftoff by Eric Berger
  • Woke, Inc. by Vivek Ramaswamy

Who are the top Big Tech book authors?

When it comes to Big Tech, these are the authors who stand out as some of the most influential:
  • Brad Stone
  • Nick Bilton
  • Jeff Jarvis
  • Eric Schmidt and Jonathan Rosenberg
  • Scott Galloway