Jay Baer Books
Jay Baer is a digital marketing consultant, blogger, podcaster, speaker and founder of five companies. He has consulted for 29 companies in the Fortune 500 and his Convince & Convert blog is ranked world's number one by the Content Marketing Institute. His extensive experience with web companies led him to co-write books that help companies stand out from competitors through social media intelligence and responsiveness.
What's Hug Your Haters about?
Hug Your Haters (2016) is a guide to using disgruntled customers to improve your business. These blinks explain why it pays to listen and respond to negative reviews and how you can turn your crabbiest customers into your biggest fans.
Who should read Hug Your Haters?
- Social media specialists
- Customer service professionals
- Business owners
Talk Triggers
What's Talk Triggers about?
Talk Triggers (2018) reminds us of a truth so obvious it’s often forgotten: nothing drives customers through your doors as effectively as word-of-mouth recommendations. The trick is to strategically steer the conversation your way with carefully crafted talking points that set you apart from the competition. In these blinks, you’ll learn how to do this.
Who should read Talk Triggers?
- Entrepreneurs looking to spread the word about their business
- Salespeople interested in strategy
- People working in marketing