Nike: Going Public Book Summary - Nike: Going Public Book explained in key points
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Nike: Going Public summary

The Story Behind Shoe Dog

4.1 (217 ratings)
12 mins

Brief summary

Nike: Going Public by The Blinkist Team provides a comprehensive overview of Nike's journey from a small startup to a global athletic powerhouse. It delves into the company's history, challenges, and strategies for success.

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    Nike: Going Public
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    A Crazy Idea

    It’s 1962, and a young, fresh graduate from Stanford Business School is brimming with an unusual idea that he can’t shake off. He’s envisaged importing high-quality running shoes to America, crafted by a Japanese company, Onitsuka Tiger. Buying these shoes to sell in the US was a concept that was met with skepticism from everyone around him, including his professors, his peers, and his own father. Still, undeterred by the naysayers, he chooses to pursue his vision. And so, fueled by an undying commitment, he boards a plane to Japan, where he will present his bold proposition to an audience of seasoned Japanese businessmen.

    As much to his surprise as it is to others, it turns out to be a success, and Onitsuka agrees to send him 300 pairs of shoes to jumpstart his venture. 

    With that, the first leg of this young entrepreneur’s journey is initiated, and in the months that follow, he finds himself selling Japanese shoes straight from the trunk of his car. This is the story of Phil Knight, and the birth of what would become one of the largest global brands, Nike.

    Nike is an amazing company, with an incredible origin story, but that story isn’t our focus here. In this Blink, we want to focus on the moment when Nike became a publicly owned company. 

    We want to spotlight the risks, the rewards and the unique strategy Phil Knight used to overcome his fear of losing control of the company. So, if you’ve ever weighed the pros and cons of taking your company public with an IPO, and wondered about how that might affect your core business values, or even just what an IPO is, stay tuned.

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    What is Nike: Going Public about?

    The Story of "Nike: Going Public" recounts the journey of sports industry titan Nike as it transitioned from a private to a public company, an important move to rescue the business. Navigating the hurdles of going public was no easy task, as this narrative unveils the trials faced by Phil Knight, Nike's CEO, and his eventual triumph.

    Nike: Going Public Review

    Nike: Going Public (1991) takes readers behind the scenes of Nike's journey from a small startup to a global powerhouse. Here's why this book is worth reading:

    • With insider stories and interviews, it provides an intimate look at the challenges and triumphs faced by the company, offering valuable lessons for entrepreneurs.
    • Exploring the strategies and decision-making processes of Nike's leadership, the book offers valuable insights into the world of business and brand building.
    • Through its detailed exploration of Nike's marketing, advertising, and sponsorship efforts, the book reveals the innovative tactics that fueled the brand's success.

    Who should read Nike: Going Public?

    • Budding entrepreneurs looking to start a business
    • Fans of entrepreneurial stories
    • Athletes and sports fans

    About the Author

    This Blink has been created by the Content Discovery Team at Blinkist.

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    Nike: Going Public FAQs 

    What is the main message of Nike: Going Public?

    The main message of Nike: Going Public is the untold story behind the iconic sports brand and its journey to becoming a global powerhouse.

    How long does it take to read Nike: Going Public?

    The reading time for Nike: Going Public varies depending on the reader, but it typically takes a few hours. The Blinkist summary can be read in just 15 minutes.

    Is Nike: Going Public a good book? Is it worth reading?

    Nike: Going Public is a captivating book that offers insights into Nike's fascinating history and strategic decision-making. A must-read for any sports enthusiast or business-minded individual.

    Who is the author of Nike: Going Public?

    The author of Nike: Going Public is the Blinkist Team.

    What to read after Nike: Going Public?

    If you're wondering what to read next after Nike: Going Public, here are some recommendations we suggest:
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