InGenius Book Summary - InGenius Book explained in key points
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InGenius summary

Tina Seelig

A Crash Course on Creativity

4.6 (27 ratings)
15 mins

Brief summary

InGenius by Tina Seelig is a book that explores the creative mindset and the skills needed to foster innovation.
It offers practical advice for unleashing creativity and developing an entrepreneurial spirit to solve problems and seize opportunities.

Table of Contents

    InGenius
    Summary of 7 key ideas

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    Key idea 1 of 7

    Creativity is a habit you learn, not something you’re born with.

    Creativity: Either you’ve got it or you don’t, right? Well, although we tend to see artists, innovators and entrepreneurs as a different breed, creativity is actually not something you’re born with. If you don’t consider yourself creative, perhaps your creative spirit simply hasn’t been fostered!

    Luckily, it’s never too late. By putting some new thinking habits in place, you can nurture the creativity you never knew you had. So what are these habits?

    The first is to combine seemingly unrelated ideas and create a surprising result. Say you combine an alarm clock and vocabulary flash cards. The result could be an alarm clock that switches off when you answer a set of questions. It may sound like a pretty useless invention, but this kind of product could be just the solution for people who want to learn a new language, but find it hard to motivate themselves to do it.

    You can also kindle your creativity by reframing the problems you face. Because we often see things from a limited perspective, we tend to create solutions to problems based on what we already know, or usually think. By actively taking a step outside these constraints, you’ll be able to grasp truly innovative solutions.

    One way to do this is by removing something from its usual context. For example, you might think of an artificial leg as a functional product, a tool to aid those with disabilities. But what if you took it out of a medical context, and into the context of fashion instead?

    The highly successful company Bespoke did just this, by creating artificial limbs that weren’t just medical aids, but also fashion accessories. By reframing artificial limbs, they discovered the possibility of producing them in a way that was aesthetically pleasing and also made their wearers feel more comfortable!

    We often face problems where the solution is simple, or when it comes to us easily. Does that mean we should simply stop there? Not quite - find out why in the next blink!

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    What is InGenius about?

    InGenius (2012) unlocks the secrets to the creativity we all have, whether we know it or not! From new thinking habits to motivating attitudes to environments with incentives, these blinks will guide you toward kindling your own creative spark.

    InGenius Review

    InGenius (2012) by Tina Seelig is an insightful exploration of creativity and how to unlock it. Here's why this book is worth reading:

    • It provides practical exercises and tools to help enhance creativity, allowing readers to put theory into practice and see results.
    • Real-life stories and examples bring the concepts to life, making the book relatable and easy to understand.
    • The book challenges traditional notions of creativity, encouraging readers to think outside the box and embrace their unique ideas.

    Best quote from InGenius

    Whether you think you can or you cant, youre right. - Henry Ford

    —Tina Seelig
    example alt text

    Who should read InGenius?

    • Creatives from any field
    • Business leaders seeking to foster creativity in their teams
    • Anyone who wants to learn how to think outside the box!

    About the Author

    Tina Seelig is a Gordon Prize-winning author and academic with a PhD in Neuroscience from Stanford University. She teaches a course in Management Science and Engineering at the University and has written the book What I Wish I Knew When I Was 20.

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    InGenius FAQs 

    What is the main message of InGenius?

    InGenius is all about unlocking your creative potential and finding innovative solutions to problems.

    How long does it take to read InGenius?

    The reading time for InGenius varies depending on the reader's speed. However, the Blinkist summary can be read in just 15 minutes.

    Is InGenius a good book? Is it worth reading?

    InGenius is definitely worth reading. It offers practical ideas and strategies for boosting your creativity and problem-solving skills.

    Who is the author of InGenius?

    The author of InGenius is Tina Seelig.

    What to read after InGenius?

    If you're wondering what to read next after InGenius, here are some recommendations we suggest:
    • The Runaway Species by Anthony Brandt and David Eagleman
    • Creative Superpowers by Laura Jordan Bambach
    • Atomic Habits by James Clear
    • Your First Million by Arlan Hamilton
    • Why Motivating People Doesn't Work ... and What Does by Susan Fowler
    • Lighter by Yung Pueblo
    • Scrum by Jeff Sutherland
    • Wired To Create by Scott Barry Kaufman & Carolyn Gregoire
    • Be Here Now by Ram Dass
    • Surrounded by Narcissists by Thomas Erikson