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Build (2022) is a self-styled “mentor in a box” –⁠ an encyclopedia of business advice about everything from getting a job and managing a team to telling a story around your product and being a successful CEO. A mentor is an absolute must-have for anyone who aspires to start and run a business –⁠ but not everyone has one available right away. That’s what Build is for.

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Tony Fadell is best known for cocreating the iPod and iPhone, founding Nest, and creating the Nest Learning Thermostat. He is now the Principal at Future Shape, a venture capital firm that invests in and mentors startups with world-changing potential. Before any of his major successes, Fadell started his career at one of the countless Silicon Valley startups that believed it could conquer the world but instead crashed and burned.

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The Entrepreneur's Weekly Nietzsche (2021) is a how-to guide for disruptors, examining the surprising ways in which this nineteenth-century philosopher can instruct and inspire twenty-first-century entrepreneurs. From business pitches to pride, and from victory to progress, it offers food for thought from an unfamiliar but stimulating perspective.

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Dave Jilk is a former serial entrepreneur. He now spends his time writing on entrepreneurship and AI, as well as composing poetry and dabbling in philosophy.

Brad Feld is an investor and entrepreneur. He’s a partner at the venture capital firm Foundry Group and cofounder of Techstars, a global platform for investment and innovation. He’s also written several books on venture capital and entrepreneurship.

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The Innovation Stack (2020) explores what it takes to be a true entrepreneur – that is, to find a problem no one else has solved, and do everything you can to solve it. It reveals how two friends built a billion-dollar financial-services company from the ground up through courage, ingenuity, and a touch of humor.

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Jim McKelvey is a serial entrepreneur and inventor. In 2009, he cofounded Square, the acclaimed financial-payments company that’s now worth upward of $100 billion. In 2016, he founded Invisibly, which powers micropayments for online content. Before his entrepreneurial escapades, McKelvey made his living as a glass artist.

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Start Finishing (2019) is a guide for turning your ideas into projects that you can push all the way to completion. It shares easy-to-follow steps and tips for selecting the right idea, making it feasible, and overcoming any challenges that you may encounter along the way.

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Charlie Gilkey is a philosopher, army veteran, and entrepreneur. His company, Productive Flourishing, is dedicated to helping creatives, entrepreneurs, and leaders thrive in their work and personal lives. Gilkey is also the author of The Small Business Life Cycle and the host of the Productive Flourishing podcast.

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Alien Thinking (2021) is a simple guide to having great ideas. Rather than simply waiting for inspiration to strike, it lays out five key skills that enable anyone to innovate on demand.

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Cyril Bouquet, Jean-Louis Barsoux, and Michael Wade are professors of innovation and strategy at the Institute of Management Development in Switzerland. Together, they have collaborated with dozens of corporations, start-ups, and state agencies, helping them to generate and implement the ideas they need to succeed.

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Diffusion of Innovations is an examination of the many ways that new ideas and technologies come to be adopted by users. In particular, this book describes in detail the stages an innovation passes through on its route to adoption, the different types of people that adopt innovations and how the process of diffusion can be influenced.

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Dr. Everett M. Rogers is a pioneer of research on innovation diffusion, and coined the now-famous phrase, “early adopter.” Before his death in 2004, Rogers was a Distinguished Professor Emeritus in the Department of Communication and Journalism at the University of New Mexico.

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Abundance explains why our current predicament is not as gloomy as we believe it to be and presents a compelling case for ways in which we could have a future marked by abundance and not scarcity. It takes readers on a whistle-stop tour of transformative technologies, their key players and a glimpse of how these technologies could be employed to solve many of the resource problems we face today. Above all, this book reminds readers that it’s an interesting and exciting time to exist.

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Peter H. Diamandis is an American engineer and physician and founder of the XPRIZE, an incentive prize awarded to foster innovation and creative solutions to humanity’s greatest problems. He’s also the co-founder of the Singularity University, which aims to educate people on the potential impact of cutting-edge technology from its key location in Silicon Valley.

Steven Kotler is an American author and journalist who has written articles for a wide range of magazines from The New Yorker to Wired. His work is often characterized by the clash between culture and science, and he frequently draws on his knowledge of academic work from neuroscience, psychology and evolutionary theory.

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The Runaway Species (2017) is a gripping account of human creativity. Examining the principles that underlie our inventiveness, as well as real-world examples of creative breakthroughs, it offers a novel account of the abilities that make our species unique.

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Anthony Brandt is an acclaimed composer and a professor of music at Rice University. His musical compositions include an oratorio and two chamber operas. David Eagleman is a neuroscientist at Stanford University and the internationally best-selling author of The Brain, Incognito, and other works.

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The Code (2019) examines the remarkable history of Silicon Valley, the lush Californian valley that became synonymous with tech startups and the creation of some of our society’s most disruptive inventions like the internet. With a curious, critical gaze, The Code uncovers the reality behind the myths, and shows that while entrepreneurship and technical genius were important to the valley’s rise, none of its most famous achievements would have been possible without military collaborations and enormous amounts of federal funding.

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Margaret O’Mara is professor of history at the University of Washington. Her previous books, Cities of Knowledge (2015) and Pivotal Tuesdays (2017), were published to much acclaim. Prior to her academic career, she worked in the Clinton White House and as a researcher at the Brookings Institution.

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How Innovation Works (2020) presents a provocative view of history in which innovation takes center stage. This detailed account of human ingenuity explains how innovation happens and why it is important.

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Matt Ridley is a best-selling author focusing on science, technology, and economics. His many books include The Evolution of Everything: How New Ideas Emerge, The Rational Optimist: How Prosperity Evolves, and Genome: The Autobiography of a Species in 23 Chapters.

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Architects of Intelligence (2018) is a collection of interviews with researchers, scientists, businessmen, and thinkers at the forefront of digital technology and artificial intelligence. There isn’t much agreement to be found among them about how fast the technology is developing, how soon we’ll all be driving autonomous cars, or the possibility of a breakthrough in general intelligence. But we can rest assured that AI technology is destined to shake the core of society, the economy, and life itself in unimaginable and unprecedented ways.

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Martin Ford is a futurist, public speaker, and author who has written on AI and digital technology for many publications, including the New York Times and the Washington Post. His other books include The Lights in the Tunnel: Automation, Accelerating Technology and the Economy of the Future and the bestselling Rise of the Robots: Technology and Threat of a Jobless Future, which won the Financial Times and McKinsey Business Book of the Year.

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The Human Edge (2019) is a guidebook to help you learn skills that will set you apart and safeguard your career in the digital economy. In a world where Artificial Intelligence can perform some tasks faster and more efficiently than we can, these blinks will show you how to develop your human superpowers and thrive in the workplace.

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Greg Orme is an acclaimed speaker and thought leader in the fields of creativity, innovation, and organizational change. He’s a program director at the London Business School and the founder of its Centre for Creative Business. Orme is also the author of The Spark: How to Ignite and Lead Business Creativity.

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How to Have a Happy Hustle (2019) is an empowering guide to making ideas happen. Puncturing the mystique surrounding successful startups, Bec Evans reveals how anyone can grow an idea into a business by starting small, thinking creatively and getting feedback from their target market. Most importantly, by focusing on the process of testing and building an idea, connecting with people, and learning from mistakes a happy hustle redefines success to include personal growth, fulfilment as well as financial gain.

How to Have a Happy Hustle won the Startup Inspiration category at the Business Book Awards 2020.

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Bec Evans is a former head of innovation whose side hustle became a startup. As well as running Prolifiko, she's a writer, speaker and coach. She helps busy people find the time for creative side projects and coaches budding entrepreneurs to make their ideas a reality.

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Superhuman Innovation (2019) explores the impressive breadth of possibilities that artificial intelligence (AI) offers to all fields of business, from healthcare to fashion. Rather than cause a robotic takeover, it argues, human-machine collaboration will empower businesses and consumers alike to set and achieve greater goals than ever before.

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Chris Duffey is the strategic development manager for Adobe Creative Cloud. He is an AI, mobile, and wearable technologist whose work has been featured in over 100 media outlets around the world. Superhuman Innovation, his first book, was co-written with the help of AI.

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This Could Be Our Future (2019) is a manifesto for a better tomorrow – a future world that isn’t ruled solely by money, but by all forms of value that humanity produces. Former Kickstarter CEO Yancey Strickler explains how our modern obsession with “financial maximization” has led society astray – bankrupting institutions, stifling innovation, and starving creativity – and what we can do to adjust our course.

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Yancey Strickler is a writer, entrepreneur, and public speaker. He is the cofounder and former CEO of Kickstarter, a crowdfunding platform for creative projects. Strickler has given talks at the Museum of Modern Art, in New York City; at the Sundance Film Festival; and at MIT. In 2015, he was recognized as a Young Global Leader by the World Economic Forum.

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Innovation for the Fatigued (2019) grapples with a curse of the corporate world: innovation fatigue. Rather than inventing anything useful or new, many organizations are mired in fashionable soundbites about “disruption” and “blue sky thinking.” It peels back the layers of nonsense to look at how companies can establish a deep and purposeful innovation culture.

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Alf Rehn is a Finnish lecturer and author who holds the Chair of Management and Organization at Åbo Akademi University. Rehn works as a columnist and sits on the board of directors for several companies, including the government-run Finnish betting agency, Veikkaus. Other notable works by him include Dangerous Ideas and Trendspotting, which he co-authored with Magnus Lindkvist.

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Alchemy (2018) makes a case for irrational thinking in a world enraptured by logic. Drawing on his first-hand knowledge of the advertising industry and insights from behavioral psychology, Rory Sutherland argues that the world is far too complex to be viewed through a single lens. To solve everyday problems, we must move past superficial analysis and open ourselves up to even the most seemingly nonsensical ideas – which often turn out to be very powerful. Only then can we be true alchemists.

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Rory Sutherland is best known as vice chairman of award-winning advertising agency Ogilvy, where he has worked since 1988. In addition to being one of the most influential advertising professionals in the world today, Sutherland has published a book called The Wiki Man (2011) and has spoken at Ted Global on many occasions. He is now a regular writer for the magazines, the Spectator, Market Leader, and Impact.

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The Creativity Code (2019) explores the growing capabilities of artificial intelligence and its recent venture into creative fields such as art, music and literature – previously thought to be exclusively human territory. Author Marcus du Sautoy takes us on a journey from the origins of our own creativity to a future of art-making algorithms in a quest to answer the existential question: Can machines be creative?

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Marcus du Sautoy is a British mathematician and author of the best seller The Music of the Primes (2003). On the strength of his writing about science, he was appointed to the Simonyi Professorship for the Public Understanding of Science at Oxford University, a post previously held by Richard Dawkins.

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Start at the End (2019) provides a highly practical, step-by-step approach to designing products and services that make an impact on the world. Drawing on behavioral science, the process begins with a simple question: How do we want our potential consumers to act? It then works backward to figure out how to make that vision a reality.

","aboutTheAuthor":"

Matt Wallaert is a behavioral scientist and entrepreneur. As the chief behavioral scientist at Microsoft and the Clover Health insurance company, he has developed his unique approach to designing products and services through hands-on, real-life experience in multiple fields of business. Start at the End (2019) is his first book.

","buyOnAmazonUrl":"/en/books/start-at-the-end-en/purchase","author":"Matt Wallaert","truncatedAuthor":"Matt Wallaert","sourceAuthor":"Matt Wallaert","url":"https://www.blinkist.com/en/books/start-at-the-end-en","browseUrl":"/en/app/books/start-at-the-end-en","previewUrl":"/en/books/start-at-the-end-en","readUrl":"/en/nc/reader/start-at-the-end-en","playUrl":"/en/nc/reader/start-at-the-end-en?play=1","readingDuration":26,"minutesToRead":26,"publishedAt":"2019-08-20T00:00:00.000+00:00","isAudio":true,"readCount":"11.2k","image":{"default":{"src":"https://images.blinkist.io/images/books/5d597abf6cee070007c13c4b/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5d597abf6cee070007c13c4b/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/5d597abf6cee070007c13c4b/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5d597abf6cee070007c13c4b/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/5d597abf6cee070007c13c4b/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5d597abf6cee070007c13c4b/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/5d597abf6cee070007c13c4b/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5d597abf6cee070007c13c4b/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":10,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Psychology","sprite":"psychology","slug":"psychology-en"},"averageRating":4.2,"totalRatings":111,"categories":[{"id":"547890366439320008360000","url":"/en/content/categories/psychology-en","sprite":"psychology","slug":"psychology-en","title":"Psychology","subtitle":"The human mind and brain are the most complex structures on our planet. We'll present you expert knowledge and scientific research to help you get a grasp on them."},{"id":"5881d8367cc9ae0004da51dc","url":"/en/content/categories/technology-and-the-future-en","sprite":"technology-and-the-future","slug":"technology-and-the-future-en","title":"Technology & the Future","subtitle":"AI, fake news, and the future of tech: Stay up-to-date on what's to come."},{"id":"50647cf9e4b08bcecce09447","url":"/en/content/categories/entrepreneurship-and-small-business-en","sprite":"entrepreneurship-and-small-business","slug":"entrepreneurship-and-small-business-en","title":"Entrepreneurship","subtitle":"Everything you need to know about thriving on a shoestring budget, making your first million, and hiring right from the start."}]},{"id":"5cee3c7b6cee0700070a5827","kind":"book","slug":"where-will-man-take-us-en","title":"Where Will Man Take Us?","subtitle":"The Bold Story of the Man Technology is Creating","subtitleHtmlSafe":"The Bold Story of the Man Technology is Creating","aboutTheBook":"

Where Will Man Take Us? (2019) explores how, thanks to rapid technological advances, humanity has come to stand on the cusp of a great leap forward. In just decades, our economy, health and perhaps even our biology will be transformed; these blinks explore these developments and the difficult ethical and societal questions they pose.

","aboutTheAuthor":"

Atul Jalan is the founder of Manthan Systems, a successful AI data analytics software firm based in Bangalore, India. Long fascinated by technology, Jalan takes a passionate interest in artificial intelligence, big data analytics and the coming machine age.

","buyOnAmazonUrl":"/en/books/where-will-man-take-us-en/purchase","author":"Atul Jalan","truncatedAuthor":"Atul Jalan","sourceAuthor":"Atul Jalan","url":"https://www.blinkist.com/en/books/where-will-man-take-us-en","browseUrl":"/en/app/books/where-will-man-take-us-en","previewUrl":"/en/books/where-will-man-take-us-en","readUrl":"/en/nc/reader/where-will-man-take-us-en","playUrl":"/en/nc/reader/where-will-man-take-us-en?play=1","readingDuration":25,"minutesToRead":25,"publishedAt":"2019-05-30T00:00:00.000+00:00","isAudio":true,"readCount":"3.5k","image":{"default":{"src":"https://images.blinkist.io/images/books/5cee3c7b6cee0700070a5827/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5cee3c7b6cee0700070a5827/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/5cee3c7b6cee0700070a5827/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5cee3c7b6cee0700070a5827/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/5cee3c7b6cee0700070a5827/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5cee3c7b6cee0700070a5827/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/5cee3c7b6cee0700070a5827/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5cee3c7b6cee0700070a5827/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":8,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Technology & the Future","sprite":"technology-and-the-future","slug":"technology-and-the-future-en"},"averageRating":4.2,"totalRatings":48,"categories":[{"id":"5881d8367cc9ae0004da51dc","url":"/en/content/categories/technology-and-the-future-en","sprite":"technology-and-the-future","slug":"technology-and-the-future-en","title":"Technology & the Future","subtitle":"AI, fake news, and the future of tech: Stay up-to-date on what's to come."}]}]

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