Business Writing Tips Book Summary - Business Writing Tips Book explained in key points
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Business Writing Tips summary

Robert Bullard

For Easy and Effective Results

4.2 (11 ratings)
12 mins
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    Business Writing Tips
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    Writing well is a skill you can learn

    Harnessing effective communication through well-crafted writing doesn't have to be an arduous task. It's a teachable skill, like any other, requiring guidance, consistent learning, and diligent practice. The challenge lies in our preconceptions about writing and the anxieties it often provokes.

    For instance, you may worry about grammatical accuracy, spellings, or writing something embarrassing. Deadlines and research needs can also spike your stress levels. These worries often make writing seem tougher than it is. 

    You may also grapple with ingrained habits from school, where longer texts often fetched extra points. But this tendency toward verbose expression doesn't translate well into business writing, which prizes conciseness and precision. Some grammatical rules you learned aren't as rigid in the evolving landscape of language conventions either. It's perfectly acceptable to start sentences with "and" or "but," or to split an infinitive when it makes the sentence clearer.

    A common pitfall is treating writing as a distinct language from speaking. We adopt intricate words or convoluted phrases in a bid to make our writing "sound good." But replacing simple words like "try" with "endeavor," or "previous" with "aforementioned," only makes the text bulky and overly formal. Instead, your focus should be on maintaining clarity and relevance for your target audience.

    Poor writing can deter readers, causing them to disengage. It's important to remember that your audience doesn't have to read what you've written. If they're met with a poorly articulated message or an unclear style right off the bat, they likely won't continue on with the rest.

    So, for any form of business communication – be it a website, brochure, or marketing email – it's crucial to keep your language relatable, anticipate your reader's questions, and address their concerns. Good writing is not just about the right words; it's about connecting and communicating effectively with your audience. 

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    What is Business Writing Tips about?

    Business Writing Tips (2023) condenses years of personal experience into practical tips for better business or nonfiction writing. With its stress on writing as a learnable skill, it provides actionable guidance to overcome common challenges and help you become a more confident, persuasive communicator. 

    Who should read Business Writing Tips?

    • Small business owners seeking clear communication strategies
    • Aspiring copywriters aiming to enhance their writing prowess
    • Professionals desiring to improve business correspondence

    About the Author

    Robert Bullard is an author, copywriter, editor, and writing skills trainer. With a background in feature writing for prominent UK newspapers such as the Guardian and the Daily Telegraph, he carries a wealth of experience into his work. Bullard is a member of the National Union of Journalists and the Society for Editors & Proofreaders.

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