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Business Writing Tips summary
Robert Bullard
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12 mins
Brief summary
Business Writing Tips by Robert Bullard is a helpful guide that provides practical advice for improving your writing skills in the business context. It covers essential tips and strategies for crafting clear and effective messages.
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Business Writing Tips
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Writing well is a skill you can learn
Harnessing effective communication through well-crafted writing doesn't have to be an arduous task. It's a teachable skill, like any other, requiring guidance, consistent learning, and diligent practice. The challenge lies in our preconceptions about writing and the anxieties it often provokes.
For instance, you may worry about grammatical accuracy, spellings, or writing something embarrassing. Deadlines and research needs can also spike your stress levels. These worries often make writing seem tougher than it is.
You may also grapple with ingrained habits from school, where longer texts often fetched extra points. But this tendency toward verbose expression doesn't translate well into business writing, which prizes conciseness and precision. Some grammatical rules you learned aren't as rigid in the evolving landscape of language conventions either. It's perfectly acceptable to start sentences with "and" or "but," or to split an infinitive when it makes the sentence clearer.
A common pitfall is treating writing as a distinct language from speaking. We adopt intricate words or convoluted phrases in a bid to make our writing "sound good." But replacing simple words like "try" with "endeavor," or "previous" with "aforementioned," only makes the text bulky and overly formal. Instead, your focus should be on maintaining clarity and relevance for your target audience.
Poor writing can deter readers, causing them to disengage. It's important to remember that your audience doesn't have to read what you've written. If they're met with a poorly articulated message or an unclear style right off the bat, they likely won't continue on with the rest.
So, for any form of business communication – be it a website, brochure, or marketing email – it's crucial to keep your language relatable, anticipate your reader's questions, and address their concerns. Good writing is not just about the right words; it's about connecting and communicating effectively with your audience.
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What is Business Writing Tips about?
Business Writing Tips (2023) condenses years of personal experience into practical tips for better business or nonfiction writing. With its stress on writing as a learnable skill, it provides actionable guidance to overcome common challenges and help you become a more confident, persuasive communicator.
Business Writing Tips Review
Business Writing Tips (2021) by Robert Bullard is a valuable resource for anyone looking to improve their professional writing skills. Here's why this book is worth reading:
- It provides practical strategies and techniques that can be immediately applied to enhance clarity and effectiveness in business communications.
- By offering real-world examples and step-by-step guidance, the book equips readers with the tools necessary to create persuasive and impactful messages.
- The book's engaging and accessible approach keeps the reader captivated, ensuring that the subject matter is never dull and fosters continuous learning.
Who should read Business Writing Tips?
- Small business owners seeking clear communication strategies
- Aspiring copywriters aiming to enhance their writing prowess
- Professionals desiring to improve business correspondence
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Business Writing Tips FAQs
What is the main message of Business Writing Tips?
The main message of Business Writing Tips is to improve your communication skills and write more effectively in a professional setting.
How long does it take to read Business Writing Tips?
The reading time for Business Writing Tips varies depending on the reader's speed, but it typically takes several hours. The Blinkist summary can be read in just 15 minutes.
Is Business Writing Tips a good book? Is it worth reading?
Business Writing Tips is worth reading as it provides practical advice and actionable tips for enhancing your business writing skills.
Who is the author of Business Writing Tips?
Robert Bullard is the author of Business Writing Tips.
What to read after Business Writing Tips?
If you're wondering what to read next after Business Writing Tips, here are some recommendations we suggest:
- Writing for Busy Readers by Todd Rogers & Jessica Lasky-Fink
- Writing That Works by Kenneth Roman and Joel Raphaelson
- Do I Make Myself Clear? by Harold Evans
- Mastering Leadership by Robert J. Anderson and William A. Adams
- The 48 Laws of Power by Robert Greene
- Communicate with Mastery by J. D. Schramm with Kara Levy
- Made to Stick by Chip Heath and Dan Heath
- On Writing Well by William Zinsser
- The Body by Bill Bryson
- Creativity, Inc. by Ed Catmull with Amy Wallace