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Blink 3 of 8 - The 5 AM Club
by Robin Sharma
Think Boundlessly, Work Purposefully, Live Passionately
Do the KIND Thing by Daniel Lubetzky is a guide on how to build a successful business while remaining socially responsible. It presents the story of KIND, a snack company built on values, and offers insights on how to create a positive impact through entrepreneurship.
Author Daniel Lubetzky built his company, KIND, around the idea of a business that was both economically sustainable and socially impactful. His motto, of course, was “Do the KIND thing.” Let’s take a closer look at what kindness means to the author.
On one hand, kindness implies taking care of your own body by, for instance, eating healthy foods or using gentle cosmetics. KIND got started by releasing its line of KIND Healthy Snacks, which, instead of containing synthetic emulsions and pastes, are made from the finest whole nuts and fruits.
Doing the KIND thing is also about being kind to the world, a principle that shaped the author’s 1994 cooperative venture that brought Arab and Israeli innovators together to create a line of KIND products. KIND proved that a company can come up with production processes that help forge social change by building bridges between people, even those on opposing sides of a political conflict.
The philosophy behind KIND is to think in terms of “AND” instead of “OR,” so that opportunities arise that benefit not only oneself, but also the world.
Many people seem to think that a business will be either economically sustainable or socially impactful, as if these two models were mutually exclusive. But this isn’t the case. People should shift their perspective and take the stance that a business must be economically sustainable and socially impactful.
The philosophy of KIND can be applied by all sorts of entrepreneurs who want to challenge their assumptions about what is truly attainable, and build businesses that are both kind to themselves and to the world at large.
Do the KIND Thing (2015) passes along the valuable lessons the author learned while building his successful and ethical brand. These blinks guide you through the ten fundamental tenets of creating a business that benefits the individual and the world, and is prosperous too.
Do the KIND Thing (2015) by Daniel Lubetzky is a book that offers valuable insights into building a successful business while making a positive impact on the world. Here's why this book is definitely worth a read:
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Try Blinkist to get the key ideas from 7,500+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.
Get startedBlink 3 of 8 - The 5 AM Club
by Robin Sharma
What is the main message of Do the KIND Thing?
The main message of Do the KIND Thing is promoting kindness and creating positive change in the world.
How long does it take to read Do the KIND Thing?
The reading time for Do the KIND Thing varies, but it typically takes a few hours. The Blinkist summary can be read in just 15 minutes.
Is Do the KIND Thing a good book? Is it worth reading?
Do the KIND Thing is a compelling read that inspires kindness and action. It's definitely worth reading.
Who is the author of Do the KIND Thing?
The author of Do the KIND Thing is Daniel Lubetzky.