Try Blinkist to get the key ideas from 7,500+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.
Start your free trialBlink 3 of 8 - The 5 AM Club
by Robin Sharma
How the Hidden Rules of Ownership Control Our Lives
Mine! by Michael A. Heller and James Salzman is an examination of the legal and social concept of ownership. It offers insights into how a better understanding of ownership can lead to more efficient use of shared resources.
Have you ever been stuck in traffic and glanced longingly at all the empty space in the high-occupancy lane, wishing you had a car pool?
Or how about this: did you ever get stuck in a busy airport, thinking that next time you should really buy into that frequent-flier program which offers easy boarding and other perks?
If either of these rings true, you’ve been directly affected by a social engineering tool called ownership design. Its job is to influence your behavior, without you even noticing. Businesses and governments use it all the time, especially when they need to define rules around scarce resources.
When it comes to ownership, there’s always a choice – you’re either choosing for yourself, or someone else is choosing for you.
The key message here is: Ownership design is an engineering tool that influences our behavior.
If you’ve ever borrowed a friend’s HBO password, you’re not alone. But streaming media from another person’s account is piracy. In theory, it could land you in prison. HBO is aware of unauthorized streamers. It could easily sue users – and discourage piracy. So why doesn't it?
The answer isn’t because HBO doesn’t have time to prosecute all pirates. No, the company is making a strategic choice. By letting users get away with password sharing, HBO hopes that illegal streamers will get hooked on the network’s content. And somewhere down the line, when these users begin to earn enough money, they’ll buy a subscription of their own.
HBO is designing ownership in a manner that is deceptively simple, yet – the company hopes – effective. But this social engineering tool can also be used in a much more complicated manner.
An example is the so-called Duke Campout. Each September, graduate students of Duke University pitch sleeping bags and park RVs outside the local basketball stadium. They stay an entire weekend, and those who last until Sunday morning enter into a lottery. The prize is men's basketball season tickets. And not just any tickets: winners get to sit courtside, right at the heart of the action.
Many students remember Campout as one of their best memories at Duke. And this increases their likelihood of donating to the university.
Most importantly, those who win the Campout lottery are die-hard fans who “bleed blue,” painting their faces in Duke’s colors and chanting school slogans. As a result, the university’s brand gets a boost as the games are televised across the country.
Mine! (2021) explores the hidden rules of ownership that govern our world and influence our behavior. From who rides first at Disney World to who owns the space behind your seat on an airplane, it reveals the secrets of who gets what and why.
Mine! (2021) by Michael A. Heller and James Salzman is a thought-provoking exploration of the concept of ownership and the implications it has in our lives. Here's why this book is worth reading:
Ownership is always up for grabs.
It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.
Great app. Good selection of book summaries you can read or listen to while commuting. Instead of scrolling through your social media news feed, this is a much better way to spend your spare time in my opinion.
Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.
Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.
Try Blinkist to get the key ideas from 7,500+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.
Start your free trialBlink 3 of 8 - The 5 AM Club
by Robin Sharma
What is the main message of Mine!?
The main message of Mine! is to understand the concept of ownership and how it impacts our society.
How long does it take to read Mine!?
Reading time for Mine! varies. The Blinkist summary can be read in a few minutes.
Is Mine! a good book? Is it worth reading?
Mine! is a thought-provoking read that challenges our understanding of ownership and its implications. Definitely worth reading!
Who is the author of Mine!?
The authors of Mine! are Michael A. Heller and James Salzman.