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Likeable Social Media, Revised and Expanded summary
Brief summary
Likeable Social Media, Revised and Expanded by Dave Kerpen is a comprehensive guide to leveraging the power of social media to build a strong and likeable brand. It offers practical strategies and actionable tips for engaging with your audience and creating meaningful connections.
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Likeable Social Media, Revised and Expanded
Summary of key ideas
Understanding the Power of Likeable Social Media
In Likeable Social Media by Dave Kerpen, we learn that in today's digital age, social media is a powerful tool for businesses to connect with their audience. Kerpen emphasizes that the key to success in social media marketing is creating a likeable brand. He defines likeable as being transparent, authentic, and genuinely interested in your audience's needs.
Kerpen presents the idea of 'listening first and selling second', highlighting the importance of engaging with your audience, understanding their needs, and delivering value before promoting your products or services. He also stresses the significance of creating a strong brand personality, stating that people are more likely to engage with a brand that they can relate to on a personal level.
Building a Likeable Brand on Social Media
The book delves into the specifics of creating a likeable brand on various social media platforms. Kerpen provides actionable tips on how to optimize your profiles, create engaging content, and effectively manage your online presence. He also emphasizes the importance of consistent branding across different platforms, ensuring that your audience can recognize and connect with your brand wherever they encounter it.
In addition, Kerpen discusses the power of storytelling in social media marketing. He suggests that by sharing compelling stories about your brand, you can create an emotional connection with your audience, making your brand more likeable and memorable.
Engaging Your Audience Through Social Media
According to Kerpen, the key to engaging your audience on social media is to be responsive and interactive. He advises brands to actively participate in conversations, respond to comments and messages, and show genuine appreciation for their audience's feedback. He also stresses the importance of incorporating user-generated content, such as customer reviews and testimonials, into your social media strategy.
Furthermore, Kerpen discusses the concept of 'Edgerank' on Facebook, the algorithm that determines the visibility of your posts in users' newsfeeds. He provides strategies for increasing your Edgerank score, such as posting engaging content, encouraging interactions, and using Facebook advertising effectively.
Measuring and Improving Your Social Media Likeability
In the later part of the book, Kerpen focuses on measuring the success of your social media efforts. He introduces various metrics, such as reach, engagement, and conversion rates, and explains how to use them to evaluate your performance. Kerpen also emphasizes the importance of continuous improvement, suggesting that brands should constantly analyze their data, learn from their successes and failures, and adapt their strategies accordingly.
In conclusion, Likeable Social Media by Dave Kerpen is a comprehensive guide to building a likeable brand and engaging your audience on social media. The book provides valuable insights, practical tips, and real-world examples to help businesses leverage the power of social media to connect with their audience and drive meaningful results.
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What is Likeable Social Media, Revised and Expanded about?
Likeable Social Media, Revised and Expanded by Dave Kerpen is a comprehensive guide to leveraging the power of social media to build and grow your brand. Filled with practical tips and real-life examples, this book offers valuable insights on creating engaging content, building a loyal community, and effectively utilizing various social media platforms. Whether you're a business owner, marketer, or simply interested in the world of social media, this book provides actionable strategies to help you succeed in the digital age.
Likeable Social Media, Revised and Expanded Review
Likeable Social Media, Revised and Expanded (2015) offers valuable insights for anyone navigating the realm of social media. Here's why this book is worth your time:
- Based on real-life experiences and practical tips, it provides a roadmap for building a strong social media presence.
- The book emphasizes the importance of authenticity and engagement in creating a likeable online persona, essential for success in the digital age.
- With its clear and actionable strategies, the content remains engaging and ensures that boredom is not an option while learning vital social media skills.
Who should read Likeable Social Media, Revised and Expanded?
Individuals and businesses looking to improve their social media presence
Marketers and entrepreneurs seeking practical tips for engaging with their audience
Professionals who want to understand the psychology behind likeability and apply it to their online interactions
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Likeable Social Media, Revised and Expanded FAQs
What is the main message of Likeable Social Media, Revised and Expanded?
Building a strong social media presence through genuine engagement and likeability.
How long does it take to read Likeable Social Media, Revised and Expanded?
Reading duration varies, but expect a few hours. Blinkist summary can be read in under 15 minutes.
Is Likeable Social Media, Revised and Expanded a good book? Is it worth reading?
Worth reading for actionable social media strategies in a concise format.
Who is the author of Likeable Social Media, Revised and Expanded?
Dave Kerpen is the author of Likeable Social Media, Revised and Expanded.
What to read after Likeable Social Media, Revised and Expanded?
If you're wondering what to read next after Likeable Social Media, Revised and Expanded, here are some recommendations we suggest:
- Made to Stick by Chip Heath and Dan Heath
- Crossing the Chasm by Geoffrey A. Moore
- The Tipping Point by Malcolm Gladwell
- Selling the Invisible by Harry Beckwith
- You Can Negotiate Anything by Herb Cohen
- To Sell Is Human by Daniel H. Pink
- Influence by Robert B. Cialdini
- The $100 Startup by Chris Guillebeau
- Manufacturing Consent by Edward S. Herman and Noam Chomsky
- Switch by Chip Heath & Dan Heath