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The Neuroscience of You (2022) is an accessible primer to the human brain that explores how our individual quirks arise. Packed with practical tests and cutting-edge insights into why you think differently from others, it invites you to take a closer look at your brain and discover what makes it unique– and how to understand others and their quirks better.

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Chantel Prat, PhD is a professor of psychology, neuroscience, and linguistics at the University of Washington. She is a public speaker at events like The World Science Fair, and she is featured in the documentary I Am Human. Her publications have been profiled in Scientific American, Psychology Today, NPR, and more.

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Neurodiversity at Work (2022) is a practical guide to recruiting neurodiverse employees and creating work environments that allow them to thrive. Thanks to the digital revolution, the world of work has changed dramatically over the last decades. Yet corporate culture has remained trapped in archaic hiring practices that don’t work for the neurodiverse. By updating these practices, you’ll create a more inclusive workplace, which will yield more successful and innovative teams.

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Theo Smith is a talent acquisition leader and a member of the Resourcing Leaders 100. He led recruitment strategy at NICE, the National Institute for Health and Care Excellence.

Professor Amanda Kirby is a doctor, tech entrepreneur, and experienced researcher. Her previous books include How to Succeed in Employment with Dyslexia, Dyspraxia, Autism and ADHD and How to Succeed in College and University with Dyslexia, Dyspraxia, Autism and ADHD.

Both authors identify as being neurodivergent.

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Branding Between the Ears (2021) explores how marketers can apply the latest scientific insights to their branding strategy. It explores how the human brain responds to advertising, and how consumers really make the decision to buy or not to buy.

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Sandeep Dayal is the managing director of Cerenti, a marketing and business strategy consulting firm. Dayal has 25 years of experience in marketing and branding strategy and has previously worked for McKinsey and Booz Allen Hamilton.

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Smarter Tomorrow (2021) shows you how to upgrade your brain using a technique called neurohacking. You’ll learn how to improve your memory, creativity, emotional regulation, and what’s known as “executive functioning” through self-testing and experimentation – all backed up with insights from neuroscience.

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Elizabeth R. Ricker is a brain researcher who specializes in cognitive enhancement and neurohacking. She has lectured internationally on brain science and has provided expertise to Silicon Valley venture capital firms, technology startups, schools, and a Fortune 500 company.

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Follow Up and Close the Sale (2020) unpacks the psychology behind why buyers buy and the power of the follow-up to make more sales. It explores tried and true selling techniques for any sales situation, providing tools anyone can use to close the sale.

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Jeff Shore is the founder and president of the sales training provider Shore Consulting Inc. He’s also the author of several books, including Be Bold and Win the Sale, and the host of the popular sales podcast The Buyer’s Mind.

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Cleaning Up Your Mental Mess (2021) presents a scientifically backed strategy for rooting out toxic thoughts. It breaks down the principles and tools of the Neurocycle – a mind-management process that changes toxic thoughts and their related behaviors into positive thinking and habits.

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Dr. Caroline Leaf is a cognitive neuroscientist and mental-health expert. She’s spent over 30 years researching neuroplasticity and the connection between the mind and the brain. Dr. Leaf has written several best-selling books, including Switch On Your Brain, Think and Eat Yourself Smart, and Think, Learn, Succeed. She also hosts the popular podcast Cleaning Up the Mental Mess.

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Sales EQ (2017) explores how sales professionals can leverage the power of human emotion to boost their performance. It outlines the feelings that potential buyers experience and explains how sellers can learn to keep their own emotions in check during the sales process.

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Jeb Blount is a best-selling author, executive advisor, and thought leader on sales and leadership. Forbes magazine has previously named him as one of the world’s top social sales influencers.

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Livewired (2020) is an exploration into how the brain is constantly reconfiguring itself. As it learns new information about the world around it, the brain changes shape. We’re always discovering more about its astonishing adaptability.

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Dr. David Eagleman is a neuroscientist and internationally best-selling author. His books include The Brain and Incognito: The Secret Lives of the Brain. He also created and hosted an Emmy-nominated TV series on the brain, and he runs the neuroscience hardware company NeoSensory

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Think Again (2021) examines the science behind changing your mind – and persuading others to change theirs. It explores the biases and assumptions that we bring to our decision-making, and outlines how individuals and organizations can build a mindset of lifelong curiosity.

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Adam Grant is an organizational psychologist and consultant, and the author of four New York Times best-selling books. His clients include Google, the NBA, and the Gates Foundation.

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The Science of Selling (2016) is a detailed handbook on the science of making a sale. Combining insights from neuroscience and social psychology, this guide presents an evidence-based approach to making a convincing pitch.

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David Hoffeld is the CEO and chief sales expert at the Hoffeld Group, a leading sales and consultancy firm. His insightful approach to sales has landed him lecture spots at Harvard Business School and features in the Wall Street Journal, Fast Company, and U.S. News & World Report.

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In Praise of Walking (2019) examines the science behind one of the basic skills that defines us as human beings. By walking more, you can boost your physical and mental health – and become more creative and social.

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Neuroscientist Shane O’Mara is Professor of Experimental Brain Research at Trinity College Dublin. He is the Principal Investigator at the college’s Institute of Neuroscience and is also a Wellcome Trust Senior Investigator. His previous books are Why Torture Doesn’t Work: The Neuroscience of Interrogation and A Brain for Business – A Brain for Life.

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Phantoms in the Brain (1998) is an enduring classic of popular science that has transformed how we think about the brain and its relationship to the human experience. Drawing on the author’s clinical practice, it presents a series of patients with rare and astonishing neurological conditions. These case studies illuminate the architecture of our brains and, in the process, cast fresh light on timeless philosophical questions regarding the nature of consciousness, identity, and reality itself.

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S. Ramachandran is an internationally renowned neuroscientist and brain researcher. A professor at the University of California, San Diego, he’s notable for being the inventor of mirror therapy, developed to help treat amputees who suffer from phantom limb pain. Ramachandran is also the author of three other popular science books including The Tell-Tale Brain.

Sandra Blakeslee is an award-winning science writer for the New York Times who specializes in neuroscience. She’s the coauthor of two other books, The Good Marriage and the national best seller Second Chances.

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Words Can Change Your Brain (2012) is an easy-to-follow guide on the art of effective and compassionate communication. Informed by the brain’s natural behavior and responses, these blinks outline measures we can take to become better at listening, expressing ourselves, and fostering trust and cooperation with others.

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Andrew Newberg is a neuroscientist in the field of neurotheology and the director of research at the Marcus Institute of Integrative Health in Philadelphia. He’s written a number of books, including the best seller Why God Won’t Go Away.

Mark Robert Waldman is a business and personal development coach who teaches leadership and communication through brain-based strategies. He’s also on the faculty of Loyola Marymount University’s Executive MBA program. Together, Newberg and Waldman coauthored the best seller How God Changes Your Brain.

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The Disordered Mind (2018) explores what disorders and diseases of the brain can tell us about the inner workings of our minds. Acclaimed neuroscientist Eric R. Kandel draws on a lifetime of research to explain what depression, schizophrenia, addiction, and more reveal about how our brains affect our thoughts, feelings, and behavior – and explains how new scientific methods could help solve the big puzzle of consciousness.

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Eric R. Kandel is a psychologist, physiologist, and one of the pioneers of modern neuroscience. In 2000, his research on memory storage in the brain won him the Nobel Prize in Physiology or Medicine. He has written several books on the topic of neurobiology, psychiatry, art, memory, and the mind.

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The Biological Mind (2018) debunks the “cerebral mystique,” the commonly held belief that our brains are somehow completely independent from our bodies and our surroundings. Using the latest insights from neuroscience, psychology, and philosophy, this approachable primer demonstrates that what you see as yourself is much more complex than you thought.

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Dr. Alan Jasanoff is a professor of Biological Engineering, Brain and Cognitive Sciences at the Massachusetts Institute of Technology. His lab at the McGovern Institute for Brain Research produces some of the world’s most cutting-edge research into neuroscience and brain functioning.

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Alchemy (2018) makes a case for irrational thinking in a world enraptured by logic. Drawing on his first-hand knowledge of the advertising industry and insights from behavioral psychology, Rory Sutherland argues that the world is far too complex to be viewed through a single lens. To solve everyday problems, we must move past superficial analysis and open ourselves up to even the most seemingly nonsensical ideas – which often turn out to be very powerful. Only then can we be true alchemists.

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Rory Sutherland is best known as vice chairman of award-winning advertising agency Ogilvy, where he has worked since 1988. In addition to being one of the most influential advertising professionals in the world today, Sutherland has published a book called The Wiki Man (2011) and has spoken at Ted Global on many occasions. He is now a regular writer for the magazines, the Spectator, Market Leader, and Impact.

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Life Lessons from a Brain Surgeon (2019) takes a look into the human brain and the science of cognitive health. Debunking common myths about the brain, these blinks will bring you up-to-date insights on cognitive functions such as sleep, memory and creativity, as well as the best ways to harness your natural abilities.

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Rahul Jandial, MD, PhD is an American neurosurgeon and scientist at City of Hope, a research center, hospital and postgraduate training faculty in Los Angeles. He is the lead scientist at the cutting-edge neuroscience research facility Jandial Laboratory and has written ten academic books and over 100 papers. He has also written columns for VICE and appeared on Today, Nightline, the Discovery Channel and National Geographic.

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We’re All Marketers (2019) offers a helpful overview of the tactics and principles that are guiding the world of digital marketing. Whether you’re part of a small business or a giant corporation, or you’re simply curious about how ideas are sold online, these are tips that can change the way you think about marketing.

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Nico De Bruyn fell in love with marketing after getting a degree in nutrition because he realized his heart wasn’t in it anymore. Since then he’s been studying all there is to know about modern marketing techniques. Unable to find the kind of thorough guide to digital marketing he was looking for, he set about interviewing leaders in the field and writing his first book, We’re All Marketers.

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Super Thinking (2019) is a conceptual toolkit designed to help you cut through complexity and make better decisions. Drawing on insights from fields as varied as biology and economics, entrepreneur Gabriel Weinberg and statistician Lauren McCann present the “mental models” used by today’s top problem-solvers and decision-makers. But this isn’t a dry academic treatise on logic: apply these models to your personal and professional conundrums and you’ll be well on your way to becoming a super thinker in your own right!

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Gabriel Weinberg is the founder and CEO of DuckDuckGo, a multibillion-dollar internet privacy company. He is the author of Traction (2015), a guide to generating customer growth in the start-up sector.

Lauren McCann is a statistician and researcher with over a decade of experience designing and analyzing clinical trials in the pharmaceutical industry. She holds degrees in mathematics and operations research from MIT and has written for several prestigious medical journals, including the New England Journal of Medicine.

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The Science of Intelligent Achievement (2018) is about how to become more productive and creative, so that you achieve the goals you have set for yourself. The book shows you how to think the right thoughts, and surround yourself with the right people to sustain your motivation.

","aboutTheAuthor":"

Isaiah Hankel has a PhD in biology and a talent for coaching people in the areas of mental concentration and behavioral psychology. He is also a successful author in these fields as well as a contributing writer to publications such as the Guardian and Entrepreneur Magazine. His previous book, Black Hole Focus (2014), was an international best seller in the business book genre.

© Isaiah Hankel: The Science of Intelligent Achievement copyright 2018, John Wiley & Sons Inc. Used by permission of John Wiley & Sons Inc. and shall not be made available to any unauthorized third parties.

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