How to Have a Happy Hustle Book Summary - How to Have a Happy Hustle Book explained in key points
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How to Have a Happy Hustle summary

Bec Evans

The Complete Guide to Making Your Ideas Happen

4.5 (126 ratings)
28 mins
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    How to Have a Happy Hustle
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    Your most annoying problems can be a great source of inspiration.  

    Usually, problems are something from which we want to run away. Who wants to sit and dwell on everything that’s wrong with life and the world? No one. If you’re looking for the next brilliant startup idea, though, you’re going to have to come to terms with problems. Believe it or not, they’re actually the best place to find inspiration. 

    Finding great ideas means becoming a problem seeker, analyzing frustrations as you go about your day, including the things that trip you up at home, on your commute to work, or online.

    For example, one British businesswoman was getting dressed one morning when she accidentally ripped her favorite pair of jeans. She was mortified – replacing them would mean hours of tedious shopping. She couldn’t easily buy online because retailers’ varying sizing models made it impossible to know what would fit her. Looking for a solution to her problem – one shared by millions of women – led her to start an innovative website dedicated to helping women find clothes that actually fit them. 

    It’s not just current problems that can provide inspiration, though – you can also look to the past. That’s how Anurag Acharya found the inspiration for Google Scholar. Remembering how hard it was to access academic articles when he was a student in India, he created a search engine that specifically looks for academic publications, benefitting scholars all over the world. 

    Of course, not all problems are created equal. You can create an inventory of annoyances, from burning your toast to finding Excel spreadsheets hard to navigate. But how can you know which you should focus on?

    Well, choosing the perfect problem is both systematic and intuitive. It helps to take a step back and evaluate each problem against objective criteria, like whether you have the expertise necessary to tackle it, whether there’s a big market for the solution, and so on. But ultimately, you should trust your intuition. If the problem really excites you, go for it! 

    Once you’ve chosen a problem, write a problem statement – something that sums up the problem and who’s affected by it in as specific a way as possible. The more detailed you are, the more clues you’ll have about how to solve it, giving you a valuable road map for the work ahead. 

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    What is How to Have a Happy Hustle about?

    How to Have a Happy Hustle (2019) is an empowering guide to making ideas happen. Puncturing the mystique surrounding successful startups, Bec Evans reveals how anyone can grow an idea into a business by starting small, thinking creatively and getting feedback from their target market. Most importantly, by focusing on the process of testing and building an idea, connecting with people, and learning from mistakes a happy hustle redefines success to include personal growth, fulfilment as well as financial gain.

    How to Have a Happy Hustle won the Startup Inspiration category at the Business Book Awards 2020.

    Who should read How to Have a Happy Hustle?

    • Women who’d love to get into tech but have been put off by the macho culture
    • Aspiring startup founders who lack the confidence, time and money to get started
    • Innovative thinkers itching to introduce their ideas to the world
    • Busy professionals keen to build their entrepreneurial skill set

    About the Author

    Bec Evans is a former head of innovation whose side hustle became a startup. As well as running Prolifiko, she's a writer, speaker and coach. She helps busy people find the time for creative side projects and coaches budding entrepreneurs to make their ideas a reality.

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